tag:blogger.com,1999:blog-32117542754063973682024-03-13T13:55:58.229-07:00Guerrilla MarketingБлог на Жанет Найденова, посветен на Guerrilla Marketing. Съдържа множество полезни статии в областта на маркетинга, примери от практиката, информация за предстоящи практически лекции, обучения, семинари, коучинг програми.Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.comBlogger93125tag:blogger.com,1999:blog-3211754275406397368.post-12713413780881857402024-01-28T06:11:00.000-08:002024-01-28T06:11:32.170-08:00Кой е модерният цвят на 2024?<p> <span style="background-color: white; color: #333333; font-family: Georgia, serif; font-size: 10pt;">Guerrilla Marketing анализира и използва
психологическото въздействие, което указват цветовете върху съзнанието на нашите
клиенти. Цветовете говорят на клиентите за нашите продукти, услуги, за нашия
бизнес, за нашето обслужване и им въздействат при вземането на решение за
покупка и при избора им от кого да извършат покупката. Комуникацията чрез
цветове е универсален език.</span></p>
<p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;">За 202</span><span style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: EN-GB;">4</span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;"> г. цветът на годината избран
от Pantone е </span><span lang="BG" style="background: white; color: #f4b083; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-themecolor: accent2; mso-themetint: 153;">PANTONE 13-1023 Peach Fuzz</span><span style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: EN-GB;">. <br /><br /></span></p><div class="separator" style="clear: both; text-align: center;"><strike style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="618" data-original-width="1075" height="230" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxexnd5q8GriSu3X0hC_c8OpVm_NrvnKBZMdt3YDKLdg1fwf8rKF1M2vFk8joMqTR7JwjasfkwM3bzXocfjHeAS5VLVEY7ANc3pf10aTRosb2tGLXjPrvJaD63kmtGLSgAudEY2c8hTROFf4dI8VFidwt-0Raia2lq4c1AtY3ueu0tPljAYVHG2g-_ipvf/w400-h230/PANTONE_Peach_Fuzz_13-1023.png" width="400" /></strike></div><br /><p></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="EN-US" style="background: white; color: #050505; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Segoe UI";">Цветът на 2024 година PANTONE
13-1023 Peach Fuzz улавя желанието ни да </span><span lang="BG" style="background: white; color: #050505; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Segoe UI";">възпитаваме</span><span lang="EN-US" style="background: white; color: #050505; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Segoe UI";"> себе си и другите. Това е кадифен нежен
прасковен тон, чийто всеобхватен дух обогатява ума, тялото и душата. </span><span lang="EN-US" style="background: white; color: #050505; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Segoe UI";"><span style="mso-spacerun: yes;"> </span></span></p><p></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/IlPgMuAjPFk" width="320" youtube-src-id="IlPgMuAjPFk"></iframe></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Източник: </span><span class="MsoHyperlink"><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><a href="https://www.pantone.com/">http<span lang="EN-US">s</span>://www.pantone.com/</a></span></span></div><br /><div><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;">Pantone Color Institute първоначално създава
образователната програма Pantone Color of the Year през 1999 г., за да ангажира
дизайнерската общност и ентусиасти по целия свят в разговор за цветовете. През
последните 24 години, цветът на годината се прогнозира на база проучване на
цветовете сред индустриите и тяхното психологическо влияние от </span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt;">Pantone Color Institute </span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;">под </span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt;">лидерството на </span><span class="MsoHyperlink"><span lang="EN-US" style="background: white; color: windowtext; font-family: "Georgia",serif; font-size: 10.0pt;"><a href="http://eisemancolorblog.com/" target="_blank"><span style="color: windowtext;">Leatrice Eiseman</span></a></span></span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt;">, </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Изпълнителен директор на </span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Pantone
Color Institute</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> и</span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt;"> един от
най-</span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;">уважаваните </span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt;">консултанти в света в областта на цветовете и тяхното
психологическо влияние.</span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;"> </span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;">Процесът на избор на цвят
на годината на Pantone включва внимателно обмисляне и анализ на тенденциите.
Това е кулминацията на прогнозирането и изследването на цветовите тенденции на
макро ниво, което глобалният екип, участващ в Pantone Color Institute, провежда
целогодишно, което информира този избор, както и цветовете, които се включват в
продуктите на </span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt;">Pantone</span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;"> за прогнозиране на цветови тенденции.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 16.8pt;"><em><span lang="EN-US" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">“</span></em><em><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">В търсене на нюанс, който отразява нашия вроден копнеж за близост и връзка,
ние избрахме цвят, излъчващ топлина и модерна елегантност. Нюанс, който
резонира със състрадание, предлага тактилна прегръдка и без усилие свързва
младостта с вечното.</span></em><em><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;"> </span></em><em><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">“</span></em><em><span lang="EN-US" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">, </span></em><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">споделя </span><span class="MsoHyperlink"><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://eisemancolorblog.com/">Leatrice Eiseman</a></span></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">, Изпълнителен директор</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> на
Pantone Color Institute</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">.</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">„<i>С
тазгодишния цвят на Pantone за 2024 г. виждаме повишен фокус върху общността и
хората по света, преформулирайки начина, по който искат да живеят и оценяване
на това, което е важно – това да е комфортът да сме близо до тези, които
обичаме. Цветът е този, чиято топла и гостоприемна прегръдка предава послание
на състрадание и чиято уютна чувствителност сближава хората и обогатява
душата.</i>“</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">, споделя Laurie Pressman, VP of the
Pantone Color Institute.<br /><br /><span class="MsoHyperlink"><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #3333cc; font-size: 10pt; line-height: 107%;"><a href="https://www.pinterest.com/janetnaidenova/colors/"><span style="color: #3333cc;">Вижте прекрасните примери на </span><span lang="EN-US" style="color: #3333cc; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Pantone Peach
Fuzz 13-1023 </span><span lang="EN-US" style="color: #3333cc;"> </span><span style="color: #3333cc;">в моя
Pinterеst board, посветен на цветовете >></span></a></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghD9FcfkiIy9K7iMIAMY4AJs3cgQdL6f2SM7StRFgWdxhzKxq8j8rmMXjRso_KZsolyHD3jPBfAF1MJcAMbMyDGoENWBYJkV33dxR7wIS7bK6R5bNt1HyrkxYE31K2bm-_xRCxI5F55_IYMQzpNdEfOtCk4XX-athloVv_LWDOpRI-GSOJB5v2ez-Y7V_n/s1699/Pantone_Color_of_the_Year_2024.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="805" data-original-width="1699" height="190" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghD9FcfkiIy9K7iMIAMY4AJs3cgQdL6f2SM7StRFgWdxhzKxq8j8rmMXjRso_KZsolyHD3jPBfAF1MJcAMbMyDGoENWBYJkV33dxR7wIS7bK6R5bNt1HyrkxYE31K2bm-_xRCxI5F55_IYMQzpNdEfOtCk4XX-athloVv_LWDOpRI-GSOJB5v2ez-Y7V_n/w400-h190/Pantone_Color_of_the_Year_2024.png" width="400" /></a></div><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: EN-GB; mso-bidi-font-style: italic;"><br />Ц</span><span lang="EN-US" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-style: italic;">ветът на годината на Pantone Peach Fuzz 13-1023 за
2024 г. е състрадателен и подхранващ мек прасковен нюанс, предаващ сърдечна
доброта, кадифено нежна праскова, чийто всеобхватен дух обогатява ума, тялото и
душата. <br />
<br />
Чувствителен, но сладък и ефирен, PANTONE 13-1023 Peach Fuzz предизвиква нова
модерност. Въпреки че е съсредоточен в човешкия опит за обогатяване и
подхранване на ума, тялото и душата, той също е тихо изтънчен и съвременен
прасковен цвят с дълбочина – такъв, чиято нежна лекота е подценена, но
въздействаща и носи красота в дигиталния свят. Поетичен и романтичен, чист
прасковен тон с винтидж атмосфера, PANTONE 13-1023 Peach Fuzz отразява
миналото, но е преформулиран, за да има съвременна атмосфера.</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p><p class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;"><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Насладете се на цвета на 2024 г. <span style="mso-spacerun: yes;"> </span>PANTONE 13-1023 Peach Fuzz и нека той Ви
донесе спокоен момент за Вас, както и мир и споделеност за Вас и Вашите близки!<br /><br /></span></p>
<p class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;"><span lang="BG" style="background: white; font-family: "Times New Roman",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-fareast-font-family: "Times New Roman";">Ето и</span><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
ретроспекцията към цветовете от предишните години:<br />
<br />
<span class="MsoHyperlink"><a href="https://jnnmarketing.blogspot.com/2023/01/2023.html">Цветът на 2023 е <span lang="EN-US" style="mso-ansi-language: EN-US;">PANTONE </span>Viva Magenta 18-1750</a></span>
– вибриращ с жизненост и сила, това е нюанс, вкоренен в природата, произхождащ
от семейството на червените цветове и изразяващ нов сигнал за сила. Viva
Magenta е смел и безстрашен и пулсиращ цвят, чието изобилие насърчава радостно
и оптимистично чувство.<br />
<br />
<span class="MsoHyperlink"><a href="https://jnnmarketing.blogspot.com/2022/01/2022.html">Цветът н<span lang="EN-US" style="mso-ansi-language: EN-US;">a</span> 2022 е <span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">PANTONE 17-3938 Very Peri</span></a></span></span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;"> - </span><span lang="EN-US" style="background: white; color: #050505; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;">изцяло нов цвят, който отразява глобалната иновация и трансформация,
случваща се около нас,<span style="mso-spacerun: yes;"> </span>показва весело,
радостно отношение и динамично присъствие, което насърчава смело творчество и
въображение.<br />
</span><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
<span class="MsoHyperlink"><a href="https://jnnmarketing.blogspot.com/2021/01/2021.html">Цветът на 2021 <span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">не е само един, а два: PANTONE 17-5104 Ultimate Gray +
13-0647 Illuminating</span></a></span></span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;"> - </span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;">послание
за сила и надежда, което е едновременно трайно и приповдигнато</span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;">. <br />
</span><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
<span class="MsoHyperlink"><a href="https://jnnmarketing.blogspot.com/2020/01/2020.html">Цветът на 2020 бе
„Класическо синьо“</a></span> - постоянство и увереност, солиден и надежден син
нюанс.<br />
<br />
<span class="MsoHyperlink"><a href="https://jnnmarketing.blogspot.com/2019/01/2019.html">Цветът на 2019 бе „<span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Living Coral”</span></a></span></span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;"> - </span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;">т</span><span lang="EN-US" style="background: white; color: black; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;">рептящ,
мек, обгръщащ с топлота и грижа.</span><span lang="EN-US" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
<br />
</span><span class="MsoHyperlink"><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.com/2018/01/2018.html">Цветът на 2018 бе<span lang="EN-US" style="background: white; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"> “</span><span style="background: white; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Ултра виолетов“</span></a></span></span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;"> -</span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;"> </span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;">мистериозен, интуитивен и
вдъхновяващ за един нов свят</span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;">!<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;"><span class="MsoHyperlink"><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.bg/2017/01/2017.html">Цветът на 2017 бе <span lang="EN-US" style="background: white; mso-ansi-language: EN-US;">“</span><span style="background: white;">Зеленина“ </span></a></span></span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>-<span style="mso-spacerun: yes;"> </span></span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">жизнен, естествено ярък и вдъхновяващ за ново начало.<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;"><span class="MsoHyperlink"><span lang="BG" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.bg/2016/01/2016.html"><span style="color: #3333cc;">Цветовете на 2016 бяха два Rose Quartz и Serenity</span>,</a></span></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> които носят спокойствие и релакс. <br />
<br />
</span><span class="MsoHyperlink"><span lang="BG" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.bg/2015_01_01_archive.html"><span style="color: #3333cc;">Цветът на 2015 бе „Марсала“</span></a></span></span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">- </span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">насърчава</span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">щ</span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">към</span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> творчество и експериментиране</span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">. <br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;"><span class="MsoHyperlink"><span lang="BG" style="border: none windowtext 1.0pt; color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; padding: 0cm;"><a href="http://jnnmarketing.blogspot.bg/2014_01_01_archive.html"><span style="color: #3333cc;">Цветът на 2014 г. бе цветът на сияйната орхидея</span></a></span></span><span lang="BG" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">, </span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">който е завладяващ, магически, загадъчен, а<b><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"> </span></b><span class="MsoHyperlink"><span style="border: none windowtext 1.0pt; color: #3333cc; mso-border-alt: none windowtext 0cm; padding: 0cm;"><a href="http://jnnmarketing.blogspot.bg/2013/01/2013.html"><span style="color: #3333cc;">през 2013 г.модерният цвят бе изумрудено зеленият</span></a></span></span><span style="border: none windowtext 1.0pt; color: #3333cc; mso-bidi-font-weight: bold; mso-border-alt: none windowtext 0cm; padding: 0cm;">,<b> </b></span>изпълнен с блясък и
очарование<span style="color: #333333;">.</span></span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
<br />
Споделям с Вас и статиите за влиянието на формите и цветовете, </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">които ще Ви бъдат полезни</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">:<br />
</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
</span><span class="MsoHyperlink"><span lang="EN-US" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;"><a href="http://jnnmarketing.blogspot.bg/2015/07/guerrilla-marketing.html"><span style="color: #3333cc;">Guerrilla Marketing и емоциите на цветовете в маркетинга</span><span lang="BG" style="color: #3333cc; mso-ansi-language: BG;"> >></span></a></span></span><span class="MsoHyperlink"><span lang="BG" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;"><br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span></span><b><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;"><o:p></o:p></span></b></p>
<h3 style="background: white; line-height: 150%; margin-bottom: .0001pt; margin: 0cm;"><span lang="EN-US" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; font-weight: normal; line-height: 150%; mso-bidi-font-weight: bold;"><a href="http://jnnmarketing.blogspot.com/2009_03_01_archive.html" target="_blank"><span style="color: #3333cc;">Как жените и</span><span style="color: #3333cc; mso-ansi-language: BG;"> </span><span style="color: #3333cc;">мъжете възприемат формите и цветовете и
как те им въздействат >></span><span lang="BG" style="color: #3333cc; mso-ansi-language: BG; mso-bidi-font-weight: normal;"><o:p></o:p></span></a></span></h3>
<p class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;"><span class="MsoHyperlink"><br /></span></p><p class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;"><span class="MsoHyperlink"><span lang="EN-US" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="https://www.facebook.com/groups/guerrillamarketingfans/"><span style="color: #3333cc;">Присъединете се към Guerrilla Marketing групата във
Facebook</span></a></span></span><span lang="BG" style="font-family: Georgia, serif; font-size: 10pt; line-height: 150%;">, за да споделяме
заедно добрите примери!</span></p><p class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;"><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 15.6pt; margin-bottom: .0001pt; margin-bottom: 0cm;"><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">..........................................................................</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 15.6pt; margin-bottom: .0001pt; margin-bottom: 0cm;"><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Жанет Найденова<br /></span><span style="color: #333333; font-family: Georgia, serif; font-size: 10pt;">Маркетинг консултант<br /></span><span style="font-family: Georgia, serif; font-size: 10pt;"><span style="color: #333333;">Certified Master of Guerrilla Marketing Coach<br /></span></span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #222222; font-family: Georgia, serif; font-size: 10pt;">GSM:</span><span lang="EN-US" style="color: #333333; font-family: Georgia, serif; font-size: 10pt;"> </span><span lang="EN-US" style="font-family: Georgia, serif; font-size: 10pt;"><span style="color: #1155cc;">+359
888 616 498<br /></span></span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #222222; font-family: Georgia, serif; font-size: 10pt;">e-mail: </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt;"><a href="https://jupiter.icnhost.net:2096/cpsess2998005499/horde/imp/message.php?mailbox=INBOX.Sent&index=12668" style="color: #333399;" target="_blank"><span style="color: #333399; text-decoration-line: none;">jnnconsult@gmail.com</span></a><span style="color: #333399;"><br /></span></span><span lang="EN-US" style="color: #333333; font-family: Georgia, serif; font-size: 10pt;">LinkedIn: </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt;"><a href="http://bg.linkedin.com/in/janetnaidenova/" style="color: #1155cc;" target="_blank"><span style="color: #1155cc; text-decoration-line: none;">bg.linkedin.com/in/janetnaidenova/</span></a><span style="color: #1155cc;"><br /></span></span><span lang="EN-US" style="color: #333333; font-family: Georgia, serif; font-size: 10pt;">Blog: </span><span class="MsoHyperlink"><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="https://jnnmarketing.blogspot.com/">https://jnnmarketing.blogspot.com</a><br /></span></span><span style="color: #333333; font-family: Georgia, serif; font-size: 10pt;">Guerrilla Marketing във<span class="apple-converted-space"> </span></span><span lang="EN-US" style="font-family: Georgia, serif; font-size: 10pt;"><span style="color: #333333;">Facebook:<br /></span></span><a href="https://web.facebook.com/groups/guerrillamarketingfans/" style="font-family: Georgia, serif; font-size: 10pt;">https://web.facebook.com/groups/guerrillamarketingfans/</a></p><span style="background-color: white; color: #333333; font-family: Georgia, serif; font-size: 13.3333px;">..........................................................................</span></div><div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com0tag:blogger.com,1999:blog-3211754275406397368.post-80904289286761883332023-01-15T14:26:00.000-08:002023-01-15T14:29:33.239-08:00Кой е модерният цвят на 2023?<p><span style="background-color: white; color: #333333; font-family: Georgia, serif; font-size: 10pt;">За много години! Нека 2023 да е здрава, изпълнена с
вдъхновение и позитивност!</span></p>
<p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;">Цветовете играят ключова роля за успешната
комуникация. Цветът говори на клиентите за нашите продукти, услуги, за нашия
бизнес, за нашето обслужване. Той им въздейства при вземането на решение за
покупка и при избора им от кого да извършат покупката. </span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt;">Guerrilla Marketing </span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;">анализира и използва психологическото влияние, което указват цветовете
върху съзнанието на нашите клиенти</span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt;">. </span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;">За 2023 г. цветът на годината избран от
Pantone е </span><span lang="BG" style="background: white; color: #990033; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;">Pantone, Viva Magenta
18-1750. <br /><br /></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhN5kM5iN5LHjHWhaO5o7ERIBJLYhD6TYkGM08iTznZcA-nllnKIxFBh27XbnCpEzP7PJPF-xX9hR5JG_Nv5wBLMeUfHAsjd5bilMSk-ej4-VMq4KJtJ_t3ySufXiMZcAXXTG8GVwdMs1kBWH4w1neSVZNrDz_qh87cdEj3keQwom0Bc1baswgcYEzPEg/s899/Color-of-the-Year-2023-Pantone.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="599" data-original-width="899" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhN5kM5iN5LHjHWhaO5o7ERIBJLYhD6TYkGM08iTznZcA-nllnKIxFBh27XbnCpEzP7PJPF-xX9hR5JG_Nv5wBLMeUfHAsjd5bilMSk-ej4-VMq4KJtJ_t3ySufXiMZcAXXTG8GVwdMs1kBWH4w1neSVZNrDz_qh87cdEj3keQwom0Bc1baswgcYEzPEg/w400-h266/Color-of-the-Year-2023-Pantone.png" width="400" /></a></div><br /><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt;"><o:p></o:p></span><p></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><br /></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><br /></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><br /></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><br /></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><br /></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><br /></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="BG" style="color: #333333; font-family: Georgia, serif; font-size: 10pt;"><br />Източник: </span><span class="MsoHyperlink"><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="https://www.pantone.com/">http<span lang="EN-US">s</span>://www.pantone.com/</a></span></span></p><p class="MsoNormal" style="background: white; line-height: 14.65pt; margin-bottom: .0001pt; margin-bottom: 0cm;"><span class="MsoHyperlink"><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #050505; font-size: 10pt;"><br />Цветът на годината </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 10pt;">Pantone, Viva Magenta 18-1750, <span style="color: #050505;">вибрира с жизненост и сила. Това е нюанс, вкоренен в
природата, </span>произхождащ<span style="color: #050505;"> от семейството на
червените </span></span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #050505; font-size: 10pt;">цветове </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #050505; font-size: 10pt;">и изразяващ нов
сигнал за сила. Viva Magenta е смел и безстрашен и пулсиращ цвят, чието
изобилие насърчава радостно и оптимистично </span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #050505; font-size: 10pt;">чувство</span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #050505; font-size: 10pt;">.</span></span></span></p><p class="MsoNormal" style="background: white; line-height: 14.65pt; margin-bottom: .0001pt; margin-bottom: 0cm;"><span class="MsoHyperlink"><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
</span></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> <o:p></o:p></span></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #050505; font-family: Georgia, serif; font-size: 10pt;">Ц</span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #050505; font-family: Georgia, serif; font-size: 10pt;">ветът</span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #050505; font-family: Georgia, serif; font-size: 10pt;"> </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #050505; font-family: Georgia, serif; font-size: 10pt;">на </span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #050505; font-family: Georgia, serif; font-size: 10pt;">2023 г.</span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #050505; font-family: Georgia, serif; font-size: 10pt;"> е мощен и вдъхновяващ. Това е ново анимирано
червено, което се наслаждава на чистата радост, насърчавайки експериментирането
и себеизразяването без задръжки, наелектризиращ и безграничен нюанс, който се
проявява като открояващо се изявление. PANTONE 18-1750 Viva Magenta приветства
всеки със същия хъс за живот и бунтарски дух. Това е цвят, който е дързък,
пълен с остроумие и включващ всичко.<br /><br /><o:p></o:p></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjV4SpKzzQRWsL29sNSwMEVxWg91ZcBJQnzTbsMFIvWopYa21BZM7Er8fEGq2khg2VJAqwokqQETjE4jjAZrsKRuNEeFsCJNkv3-cNnSzyLEYe6tlRzMOfE5t9V4A9pEemOg5irr-2seMJmTZvwFVHmhDUHrHCpa68OdH309V8MXOnqLw72R8xvEsZbrQ/s861/PANTONE%2018-1750%20Viva%20Magenta.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="576" data-original-width="861" height="268" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjV4SpKzzQRWsL29sNSwMEVxWg91ZcBJQnzTbsMFIvWopYa21BZM7Er8fEGq2khg2VJAqwokqQETjE4jjAZrsKRuNEeFsCJNkv3-cNnSzyLEYe6tlRzMOfE5t9V4A9pEemOg5irr-2seMJmTZvwFVHmhDUHrHCpa68OdH309V8MXOnqLw72R8xvEsZbrQ/w400-h268/PANTONE%2018-1750%20Viva%20Magenta.png" width="400" /></a></div><br /><p></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><br /></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><br /></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><br /></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><br /></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><br /></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><br /></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="BG" style="color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 107%;"><br /><br />Източник: </span><span class="MsoHyperlink"><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><a href="https://www.pantone.com/">http<span lang="EN-US">s</span>://www.pantone.com/</a><br /><br /></span></span></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">През последните 23 години, цветът на годината се
прогнозира на база проучване на цветовете сред индустриите и тяхното
психологическо влияние от </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">Pantone Color
Instutite </span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">под </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">лидерството на </span><span class="MsoHyperlink"><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: windowtext; font-family: Georgia, serif; font-size: 10pt;"><a href="http://eisemancolorblog.com/" target="_blank"><span style="color: windowtext;">Leatrice Eiseman</span></a></span></span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">, </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">вицепрезидент на </span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Pantone
Color Institute</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> и</span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;"> един от
най-</span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">уважаваните </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">консултанти в света в областта на цветовете и тяхното
психологическо влияние.<o:p></o:p></span></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><em><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt;">“</span></em><em><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt; font-style: normal;">В тази епоха на технологиите
търсим да почерпим вдъхновение от природата и това, което е истинско. PANTONE
18-1750 Viva Magenta произлиза от семейството на червените и е вдъхновена от
червеното на кошенил, едно от най-ценните багрила, принадлежащо към семейството
на естествените багрила, както и едно от най-силните и най-ярките, които светът
познава.<o:p></o:p></span></em></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span class="MsoHyperlink"><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">
</span></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"></span></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><em><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt; font-style: normal;">Вкоренен в изначалното,
PANTONE 18-1750 Viva Magenta ни свързва отново с оригиналната материя.
Призовавайки силите на природата, PANTONE 18-1750 Viva Magenta стимулира духа
ни, помагайки ни да изградим вътрешната си сила.</span></em><em><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt;">“</span></em><em><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt;">, </span></em><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">споделя </span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://eisemancolorblog.com/">Leatrice Eiseman</a></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">, </span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">вицепрезидент на Pantone
Color Institute</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">.</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt;"><br />Ц</span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt;">ветът на годината на Pantone за 2023 г., оформен от безброй предизвикателства, е смел
нюанс на червено, който говори за силата и жизнеността, необходими за
изграждането на по-положително бъдеще. PANTONE 18-1750 Viva Magenta, жив и
нюансиран нюанс на пурпурно червено, е изследване на баланса: черпейки както от
топли, така и от студени тонове, произходът на цвета е основан в природата с
наелектризиращ нюанс, който може да се намери както във физическия, така и във виртуалния свят, говорейки за многообразието на нашия съвременен свят.<br /><br /><span class="MsoHyperlink"><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #3333cc; font-size: 10pt; line-height: 107%;"><a href="https://www.pinterest.com/janetnaidenova/colors/"><span style="color: #3333cc;">Вижте прекрасните примери на </span><span lang="EN-US" style="color: #3333cc; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">PANTONE
18-1750 Viva Magenta</span><span lang="EN-US" style="color: #3333cc;"> </span><span style="color: #3333cc;">в моя Pinterеst board, посветен на
цветовете >></span></a><br /></span></span><br /><o:p></o:p></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7xiQgxmAoecwEGxgAGpN_SFY6QYC_8y5jZWx9g6TLukXyY2uiAUr0LQEQ0t-6bQpXdd0w-dwlpEIIRkuEzSaH0Fx319c-Gl_Nv_yb_3g46zzmaCKqAwjwKmoBI76bQqXcYcrrBsM_735q2OHtYHXDuwlw0o4MPsoySXzBwstT3Zupe3ApqxYkNPXjkQ/s1752/Pinterest_Pantone_Colors_of_The_Year_2023.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="684" data-original-width="1752" height="156" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7xiQgxmAoecwEGxgAGpN_SFY6QYC_8y5jZWx9g6TLukXyY2uiAUr0LQEQ0t-6bQpXdd0w-dwlpEIIRkuEzSaH0Fx319c-Gl_Nv_yb_3g46zzmaCKqAwjwKmoBI76bQqXcYcrrBsM_735q2OHtYHXDuwlw0o4MPsoySXzBwstT3Zupe3ApqxYkNPXjkQ/w400-h156/Pinterest_Pantone_Colors_of_The_Year_2023.png" width="400" /></a></div><br /><p></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><br /></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><br /></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><br /></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><br /></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: "Times New Roman", serif; font-size: 10pt; line-height: 150%;">Ето и</span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt; line-height: 150%;">
ретроспекцията към цветовете от предишните години:</span></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"></p><p class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;"><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="https://jnnmarketing.blogspot.com/2022/01/2022.html">Цветът на 2022 е <span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">PANTONE 17-3938 Very Peri</span></a></span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;"> - </span><span lang="EN-US" style="background: white; color: #050505; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;">изцяло нов цвят, който отразява глобалната иновация и трансформация,
случваща се около нас</span>, <span style="mso-spacerun: yes;"> </span>показва
весело, радостно отношение и динамично присъствие, което насърчава смело творчество
и въображение.<br /><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
<span class="MsoHyperlink"><a href="https://jnnmarketing.blogspot.com/2021/01/2021.html">Цветът на 2021 <span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">не е само един, а два: PANTONE 17-5104 Ultimate Gray +
13-0647 Illuminating</span></a></span></span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;"> - </span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;">послание
за сила и надежда, което е едновременно трайно и приповдигнато</span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;">. <br /></span><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
<span class="MsoHyperlink"><a href="https://jnnmarketing.blogspot.com/2020/01/2020.html">Цветът на 2020 бе „Класическо
синьо“</a></span> - постоянство и увереност, солиден и надежден син нюанс.<br /><br />
<span class="MsoHyperlink"><a href="https://jnnmarketing.blogspot.com/2019/01/2019.html">Цветът на 2019 бе „<span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Living Coral”</span></a></span></span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;"> - </span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;">т</span><span lang="EN-US" style="background: white; color: black; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;">рептящ,
мек, обгръщащ с топлота и грижа.<br /></span><span lang="EN-US" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
</span><span class="MsoHyperlink"><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.com/2018/01/2018.html">Цветът на 2018 бе<span lang="EN-US" style="background: white; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"> “</span><span style="background: white; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Ултра виолетов“</span></a></span></span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;"> -</span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;"> </span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;">мистериозен, интуитивен и
вдъхновяващ за един нов свят</span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;">!</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;"><span class="MsoHyperlink"><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.bg/2017/01/2017.html">Цветът на 2017 бе <span lang="EN-US" style="background: white; mso-ansi-language: EN-US;">“</span><span style="background: white;">Зеленина“ </span></a></span></span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>-<span style="mso-spacerun: yes;"> </span></span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">жизнен, естествено ярък и вдъхновяващ за ново начало.</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;"><span class="MsoHyperlink"><span lang="BG" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.bg/2016/01/2016.html"><span style="color: #3333cc;">Цветовете на 2016 бяха два Rose Quartz и Serenity</span>,</a></span></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> които носят спокойствие и релакс. <br /><br />
</span><span class="MsoHyperlink"><span lang="BG" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.bg/2015_01_01_archive.html"><span style="color: #3333cc;">Цветът на 2015 бе „Марсала“</span></a></span></span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">- </span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">насърчава</span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">щ</span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">към</span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> творчество и експериментиране</span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">. </span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;"><span class="MsoHyperlink"><span lang="BG" style="border: none windowtext 1.0pt; color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; padding: 0cm;"><a href="http://jnnmarketing.blogspot.bg/2014_01_01_archive.html"><span style="color: #3333cc;">Цветът на 2014 г. бе цветът на сияйната орхидея</span></a></span></span><span lang="BG" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">, </span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">който е завладяващ, магически, загадъчен, а<b><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"> </span></b><span class="MsoHyperlink"><span style="border: none windowtext 1.0pt; color: #3333cc; mso-border-alt: none windowtext 0cm; padding: 0cm;"><a href="http://jnnmarketing.blogspot.bg/2013/01/2013.html"><span style="color: #3333cc;">през 2013 г.модерният цвят бе изумрудено зеленият</span></a></span></span><span style="border: none windowtext 1.0pt; color: #3333cc; mso-bidi-font-weight: bold; mso-border-alt: none windowtext 0cm; padding: 0cm;">,<b> </b></span>изпълнен с блясък и
очарование<span style="color: #333333;">.</span></span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
<br />
Споделям с Вас и статиите за влиянието на формите и цветовете, </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">които ще Ви бъдат полезни</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">:<br /></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
</span><span class="MsoHyperlink"><span lang="EN-US" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;"><a href="http://jnnmarketing.blogspot.bg/2015/07/guerrilla-marketing.html"><span style="color: #3333cc;">Guerrilla Marketing и емоциите на цветовете в маркетинга</span><span lang="BG" style="color: #3333cc;"> >></span></a><br /><br /></span></span><b><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;"><o:p></o:p></span></b></p>
<h3 style="background: white; line-height: 150%; margin-bottom: .0001pt; margin: 0cm;"><span lang="EN-US" style="color: #3333cc; font-family: Georgia, serif; font-size: 10pt; font-weight: normal; line-height: 150%;"><a href="http://jnnmarketing.blogspot.com/2009_03_01_archive.html" target="_blank"><span style="color: #3333cc;">Как жените и</span><span style="color: #3333cc;"> </span><span style="color: #3333cc;">мъжете възприемат формите и цветовете и
как те им въздействат >></span></a></span></h3>
<p class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;"><span lang="BG" style="color: black; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;">Нека </span><span lang="EN-US" style="color: black; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;">2023 е изпълнена </span><span lang="BG" style="color: black; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;">със здраве,</span><span lang="BG" style="color: black; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;"> </span><span lang="BG" style="color: black; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;">позитивизъм и жизненост</span><span lang="EN-US" style="color: black; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;">!</span></p><p class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;"><span class="MsoHyperlink"><span lang="EN-US" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="https://www.facebook.com/groups/guerrillamarketingfans/"><span style="color: #3333cc;">Присъединете се към Guerrilla Marketing групата във
Facebook</span></a></span></span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">, за да споделяме
заедно добрите примери!</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 15.6pt; margin-bottom: .0001pt; margin-bottom: 0cm;"><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">..........................................................................</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 15.6pt; margin-bottom: .0001pt; margin-bottom: 0cm;"><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Жанет Найденова<br /></span><span style="color: #333333; font-family: Georgia, serif; font-size: 10pt;">Маркетинг консултант<br /></span><span style="font-family: Georgia, serif; font-size: 10pt;"><span style="color: #333333;">Certified Master of Guerrilla Marketing Coach<br /></span></span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #222222; font-family: Georgia, serif; font-size: 10pt;">GSM:</span><span lang="EN-US" style="color: #333333; font-family: Georgia, serif; font-size: 10pt;"> </span><span lang="EN-US" style="font-family: Georgia, serif; font-size: 10pt;"><span style="color: #1155cc;">+359
888 616 498<br /></span></span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #222222; font-family: Georgia, serif; font-size: 10pt;">e-mail: </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt;"><a href="https://jupiter.icnhost.net:2096/cpsess2998005499/horde/imp/message.php?mailbox=INBOX.Sent&index=12668" style="color: #333399;" target="_blank"><span style="color: #333399; text-decoration-line: none;">jnnconsult@gmail.com</span></a><span style="color: #333399;"><br /></span></span><span lang="EN-US" style="color: #333333; font-family: Georgia, serif; font-size: 10pt;">LinkedIn: </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt;"><a href="http://bg.linkedin.com/in/janetnaidenova/" style="color: #1155cc;" target="_blank"><span style="color: #1155cc; text-decoration-line: none;">bg.linkedin.com/in/janetnaidenova/</span></a><span style="color: #1155cc;"><br /></span></span><span lang="EN-US" style="color: #333333; font-family: Georgia, serif; font-size: 10pt;">Blog: </span><span class="MsoHyperlink"><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="https://jnnmarketing.blogspot.com/">https://jnnmarketing.blogspot.com</a><br /></span></span><span style="color: #333333; font-family: Georgia, serif; font-size: 10pt;">Guerrilla Marketing във<span class="apple-converted-space"> </span></span><span lang="EN-US" style="font-family: Georgia, serif; font-size: 10pt;"><span style="color: #333333;">Facebook:<br /></span></span><a href="https://web.facebook.com/groups/guerrillamarketingfans/" style="font-family: Georgia, serif; font-size: 10pt;">https://web.facebook.com/groups/guerrillamarketingfans/</a><br /><span style="color: #333333; font-family: Georgia, serif; font-size: 13.3333px;">..........................................................................</span></p><br /><p></p><div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com0tag:blogger.com,1999:blog-3211754275406397368.post-74969436417741212882022-01-09T13:17:00.001-08:002022-01-09T13:17:19.742-08:00Кой е модерният цвят на 2022?<p> <span style="background-color: white; color: #333333; font-family: Georgia, serif; font-size: 10pt;">За много години! Нека 2022 да е здрава, изпълнена с
вдъхновение и нормалност!</span></p>
<p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">Както всяка година по традиция първата публикация в
блога п0свещавам на цвета на годината. <o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">Психологическото влияние, което указват цветовете
върху съзнанието на нашите клиенти е в природата на </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">Guerrilla Marketing. </span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">Цветовете и тяхното въздействие са важна мотивация за хората при решението
им за покупка</span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">. <br /><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 10pt; line-height: 107%;"><br />За 2022 г. цветът на годината е новият цвят на
Pantone, чието смело присъствие насърчава личната изобретателност и креативност
</span><b><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #6667ab; font-size: 10pt; line-height: 107%;">PANTONE 17-3938 Very
Peri</span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #6667ab; font-size: 10pt; line-height: 107%;">.</span></b><br /></span></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><b style="color: #333333; font-family: Georgia, serif; font-size: 10pt;"></b></span></p><div class="separator" style="clear: both; text-align: center;"><b style="color: #333333; font-family: Georgia, serif; font-size: 10pt;"><iframe allowfullscreen="" class="BLOG_video_class" height="322" src="https://www.youtube.com/embed/DpOjWPKT0QM" width="386" youtube-src-id="DpOjWPKT0QM"></iframe></b></div><p></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;"><b><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #6667ab; font-size: 10pt; line-height: 107%;"><span> </span></span></b><span lang="BG" style="background-color: transparent; font-size: 10pt; line-height: 107%;">Източник: </span><span class="MsoHyperlink" style="background-color: transparent;"><span lang="BG" style="font-size: 10pt; line-height: 107%;"><a href="https://www.pantone.com/">http<span lang="EN-US">s</span>://www.pantone.com/</a></span></span></span></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;"><span class="MsoHyperlink" style="background-color: transparent;"><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #050505; font-size: 10pt; line-height: 107%;">Това
е изцяло нов цвят, специално разработен </span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #050505; font-size: 10pt; line-height: 107%;">от </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #050505; font-size: 10pt; line-height: 107%;">Pantone,
динамичен зеленикав</span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #050505; font-size: 10pt; line-height: 107%;">о</span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #050505; font-size: 10pt; line-height: 107%;">-син нюанс с оживотворяващ виолетово-червен
оттенък. Този най-щастлив и най-топъл от всички сини нюанси </span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #050505; font-size: 10pt; line-height: 107%;">цвят </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #050505; font-size: 10pt; line-height: 107%;">демонстрира властна комбинация от новост. За
пръв път от 23 години, откакто има “Цвят на годината”, Pantone създава изцяло
нов цвят, който отразява глобалната иновация и трансформация, случваща се около
нас. </span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 10pt; line-height: 107%;"><br />
</span><span lang="BG" style="font-size: 10pt; line-height: 107%;"><br />
Живеем във времена на трансформация. PANTONE 17-3938 Very Peri е символ на
глобалния дух на времето и прехода, през който преминаваме. Докато излизаме от
интензивен период на изолация, нашите представи и стандарти се променят и
нашият физически и дигитален живот се сляха по нови начини. Дигиталният дизайн
ни помага да разширим границите на реалността, отваряйки вратата към динамичен
виртуален свят, където можем да изследваме и създаваме нови възможности за
цветове. С тенденциите в игрите, нарастващата популярност на метавселената и
нарастващата артистична общност в дигиталното пространство PANTONE 17-3938 Very
Peri илюстрира сливането на съвременния живот и как цветовите тенденции в
дигиталния свят се проявяват във физическия свят и обратно.<br />
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--></span></span></span></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;"><span class="MsoHyperlink" style="background-color: transparent;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEi9TzRq593PEE9S4w-59Wf01WlMMfizXChVzzIstru8bBBnPdJtUEcfiDl1q48azgZwpc7fj0_RHepcawLkq-h0S80avcwDM3PiUR-vzCwxPbMf4AAWr6YSrx33xt9kHXUSsTGI-A1aDPwfHXsUPwBhxFOnPvoqECReeHB5380_lmmgvMUGS3OsjLcCAA=s737" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="737" data-original-width="622" height="400" src="https://blogger.googleusercontent.com/img/a/AVvXsEi9TzRq593PEE9S4w-59Wf01WlMMfizXChVzzIstru8bBBnPdJtUEcfiDl1q48azgZwpc7fj0_RHepcawLkq-h0S80avcwDM3PiUR-vzCwxPbMf4AAWr6YSrx33xt9kHXUSsTGI-A1aDPwfHXsUPwBhxFOnPvoqECReeHB5380_lmmgvMUGS3OsjLcCAA=w338-h400" width="338" /></a></div><br /><span lang="BG" style="font-size: 10pt; line-height: 107%;"><em><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 10pt; font-style: normal; line-height: 107%;">Източник: </span></em><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 1pt none windowtext; color: #262626; font-family: "Segoe UI", sans-serif; font-size: 10.5pt; line-height: 107%; padding: 0cm;"><a href="https://www.instagram.com/astronuggie/"><span style="color: blue; text-decoration-line: none;">@astronuggie</span></a></span></span><p></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt;">PANTONE 17-3938 Very Peri, е
цвят, който насърчава смелата креативност и личната изобретателност.</span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt;"> </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt;">Разпалвайки
отново благодарността за някои от качествата, които синьото представлява,
допълнени от нова перспектива, която резонира днес, PANTONE 17-3938 Very Peri
поставя бъдещето напред в нова светлина.<o:p></o:p></span></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt;">Показвайки безгрижна увереност и дръзко
любопитство, които оживяват нашия творчески дух, любознателният и интригуващ
PANTONE 17-3938 Very Peri ни помага да прегърнем този променен пейзаж от
възможности, отваряйки ни към нова визия, докато пренаписваме живота си. <br />
<br />
PANTONE 17-3938 Very Peri поставя бъдещето напред в нова светлина.<o:p></o:p></span></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgx9yqZB0FlFywANX8O-OBt-keL4bhKiyvpNpwRIQl8PgpOoaCSsryxcyY_XlSAGzeTzWTfX87wtcQSjzQD9KxoPzzDRm_7EOsC3_TDoazcPVXpwgDhKJtFvKleFYkjcdYlwzn4SBGWm-K-6m8tVJ_NarYig0qHKAzEejZ8nxLHD8UG7IrBCeNTrqKwjQ=s797" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="477" data-original-width="797" height="240" src="https://blogger.googleusercontent.com/img/a/AVvXsEgx9yqZB0FlFywANX8O-OBt-keL4bhKiyvpNpwRIQl8PgpOoaCSsryxcyY_XlSAGzeTzWTfX87wtcQSjzQD9KxoPzzDRm_7EOsC3_TDoazcPVXpwgDhKJtFvKleFYkjcdYlwzn4SBGWm-K-6m8tVJ_NarYig0qHKAzEejZ8nxLHD8UG7IrBCeNTrqKwjQ=w400-h240" width="400" /></a></div><p></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><em><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt; font-style: normal;">Източник: </span></em><span lang="EN-US"><a href="https://www.instagram.com/memoryonsounds/"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 1pt none windowtext; color: blue; font-family: "Segoe UI", sans-serif; font-size: 10.5pt; padding: 0cm; text-decoration-line: none;">@memoryonsounds</span></a><o:p></o:p></span></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span class="MsoHyperlink" style="background-color: transparent;"><span lang="BG" style="line-height: 107%;">
</span></span></span></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;">През последните 22 години, цветът на годината се
прогнозира на база проучване на цветовете сред индустриите и тяхното психологическо
влияние от </span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt;">Pantone Color Instutite </span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;">под </span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt;">лидерството на </span><span class="MsoHyperlink"><span lang="EN-US" style="background: white; color: windowtext; font-family: "Georgia",serif; font-size: 10.0pt;"><a href="http://eisemancolorblog.com/" target="_blank"><span style="color: windowtext;">Leatrice Eiseman</span></a></span></span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt;">, </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">вицепрезидент на </span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Pantone
Color Institute</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> и</span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt;"> един от
най-</span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;">уважаваните </span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt;">консултанти в света в областта на цветовете и тяхното
психологическо влияние.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 16.8pt;"><em><span lang="EN-US" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; font-style: normal; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-bidi;">“</span></em><em><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; font-style: normal; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-bidi;">П</span></em><em><span lang="EN-US" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; font-style: normal; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-bidi;">ридвижвайки се в света на безпрецедентна
промяна, селекцията на PANTONE 17-3938 Very Peri носи нова проницателност и
визия на довереното и обичано семейство сини цветове, обхващащо качествата на
синия</span></em><em><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; font-style: normal; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-bidi;"> цвят</span></em><em><span lang="EN-US" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; font-style: normal; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-bidi;">, но
в същото време с неговия виолетовочервен подтон, PANTONE 17-3938 Very Peri
показва весело, радостно отношение и динамично присъствие, което насърчава
смело творчество и въображение</span></em><em><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; font-style: normal; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-bidi;">“</span></em><em><span lang="EN-US" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; font-style: normal; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-bidi;">, </span></em><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">споделя </span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://eisemancolorblog.com/">Leatrice Eiseman</a></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">, </span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">вицепрезидент на Pantone
Color Institute</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">.</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> <br /></span></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />„</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Цветът
на годината на Pantone отразява случващото се в нашата глобална култура,
изразявайки това, което хората търсят </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">и</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> този
цвят може да се надява да отговори</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">на тези търсения“</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">,
добавя Leatice Eiseman. </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">„</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Създаването
на нов цвят за първи път в историята на нашата образователна програма Pantone за
цвят на годината отразява глобалната иновация и трансформация, която се
извършва. Тъй като обществото продължава да разпознава цвета като критична
форма на комуникация и начин за изразяване и въздействие на идеи и емоции и
ангажиране и свързване, сложността на този нов син оттенък, наситен с червено
виолетово, подчертава обширните възможности, които стоят пред нас.”<br /><br /><span class="MsoHyperlink"><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 10pt; line-height: 107%;"><a href="https://www.pinterest.com/janetnaidenova/colors/" target="_blank">Вижте
прекрасните примери на PANTONE 17-3938 Very Peri в моя Pinterеst board, посветен
на цветовете >></a><br /><br /></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEjo-HHThYWj5S1FAnmTwimKpoApHm5QWf1pgaLZjeA_30M6WNAn6J6h__uip_M-CJE8PNLWvPr5wD_aHtdSTJ3xlyPsHr9UDQkDBddXlkV614VpjvFoKAprlYNKJl6ZEI1wlVoKbvU77Tk-xFi6e_9FVrCXSUhL-ABdvgUPXTQMiy3VrYO7CwEmy8LPLw=s1766" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1330" data-original-width="1766" height="301" src="https://blogger.googleusercontent.com/img/a/AVvXsEjo-HHThYWj5S1FAnmTwimKpoApHm5QWf1pgaLZjeA_30M6WNAn6J6h__uip_M-CJE8PNLWvPr5wD_aHtdSTJ3xlyPsHr9UDQkDBddXlkV614VpjvFoKAprlYNKJl6ZEI1wlVoKbvU77Tk-xFi6e_9FVrCXSUhL-ABdvgUPXTQMiy3VrYO7CwEmy8LPLw=w400-h301" width="400" /></a></div><br /><span lang="EN-US" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-style: italic;"><o:p></o:p></span><p></p><p class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;"><span lang="BG" style="background: white; font-family: "Times New Roman",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-fareast-font-family: "Times New Roman";">Ето и</span><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
ретроспекцията към цветовете от предишните години:<br /><br />
<a href="https://jnnmarketing.blogspot.com/2021/01/2021.html">Цветът на 2021 <span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">не е само един, а два: PANTONE 17-5104 Ultimate Gray +
13-0647 Illuminating</span></a></span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;"> - </span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;">послание
за сила и надежда, което е едновременно трайно и приповдигнато</span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;">. <br /></span><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
<span class="MsoHyperlink"><a href="https://jnnmarketing.blogspot.com/2020/01/2020.html">Цветът на 2020 бе „Класическо
синьо“</a></span> - постоянство и увереност, солиден и надежден син нюанс.<br /><br />
<span class="MsoHyperlink"><a href="https://jnnmarketing.blogspot.com/2019/01/2019.html">Цветът на 2019 бе „<span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Living Coral”</span></a></span></span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;"> - </span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;">т</span><span lang="EN-US" style="background: white; color: black; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;">рептящ,
мек, обгръщащ с топлота и грижа.<br /></span><span lang="EN-US" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
</span><span class="MsoHyperlink"><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.com/2018/01/2018.html">Цветът на 2018 бе<span lang="EN-US" style="background: white; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"> “</span><span style="background: white; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Ултра виолетов“</span></a></span></span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;"> -</span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;"> </span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;">мистериозен, интуитивен и
вдъхновяващ за един нов свят</span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;">!</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;"><span class="MsoHyperlink"><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.bg/2017/01/2017.html">Цветът на 2017 бе <span lang="EN-US" style="background: white; mso-ansi-language: EN-US;">“</span><span style="background: white;">Зеленина“ </span></a></span></span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>-<span style="mso-spacerun: yes;"> </span></span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">жизнен, естествено ярък и вдъхновяващ за ново начало.</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;"><span class="MsoHyperlink"><span lang="BG" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.bg/2016/01/2016.html"><span style="color: #3333cc;">Цветовете на 2016 бяха два Rose Quartz и Serenity</span>,</a></span></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> които носят спокойствие и релакс. <br /><br />
</span><span class="MsoHyperlink"><span lang="BG" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.bg/2015_01_01_archive.html"><span style="color: #3333cc;">Цветът на 2015 бе „Марсала“</span></a></span></span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">- </span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">насърчава</span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">щ</span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">към</span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> творчество и експериментиране</span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">. </span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;"><span class="MsoHyperlink"><span lang="BG" style="border: none windowtext 1.0pt; color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; padding: 0cm;"><a href="http://jnnmarketing.blogspot.bg/2014_01_01_archive.html"><span style="color: #3333cc;">Цветът на 2014 г. бе цветът на сияйната орхидея</span></a></span></span><span lang="BG" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">, </span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">който е завладяващ, магически, загадъчен, а<b><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"> </span></b><span class="MsoHyperlink"><span style="border: none windowtext 1.0pt; color: #3333cc; mso-border-alt: none windowtext 0cm; padding: 0cm;"><a href="http://jnnmarketing.blogspot.bg/2013/01/2013.html"><span style="color: #3333cc;">през 2013 г.модерният цвят бе изумрудено зеленият</span></a></span></span><span style="border: none windowtext 1.0pt; color: #3333cc; mso-bidi-font-weight: bold; mso-border-alt: none windowtext 0cm; padding: 0cm;">,<b> </b></span>изпълнен с блясък и
очарование<span style="color: #333333;">.</span></span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
<br />
Споделям с Вас и статиите за влиянието на формите и цветовете, </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">които ще Ви бъдат полезни</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">:<br /></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
</span><span class="MsoHyperlink"><span lang="EN-US" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;"><a href="http://jnnmarketing.blogspot.bg/2015/07/guerrilla-marketing.html"><span style="color: #3333cc;">Guerrilla Marketing и емоциите на цветовете в маркетинга</span><span lang="BG" style="color: #3333cc; mso-ansi-language: BG;"> >></span></a><br /><br /></span></span><b><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;"><o:p></o:p></span></b></p>
<h3 style="background: white; line-height: 150%; margin-bottom: .0001pt; margin: 0cm;"><span lang="EN-US" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; font-weight: normal; line-height: 150%; mso-bidi-font-weight: bold;"><a href="http://jnnmarketing.blogspot.com/2009_03_01_archive.html" target="_blank"><span style="color: #3333cc;">Как жените и</span><span style="color: #3333cc; mso-ansi-language: BG;"> </span><span style="color: #3333cc;">мъжете възприемат формите и цветовете и
как те им въздействат >></span><span lang="BG" style="color: #3333cc; mso-ansi-language: BG; mso-bidi-font-weight: normal;"><o:p></o:p></span></a></span></h3>
<p class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;"><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span></span><span lang="BG" style="font-family: Georgia, serif; font-size: 10pt; line-height: 150%;">Нека </span><span lang="EN-US" style="font-family: Georgia, serif; font-size: 10pt; line-height: 150%;">2022 е изпълнена </span><span lang="BG" style="font-family: Georgia, serif; font-size: 10pt; line-height: 150%;">със здраве,</span><span lang="BG" style="font-family: Georgia, serif; font-size: 10pt; line-height: 150%;"> </span><span lang="BG" style="font-family: Georgia, serif; font-size: 10pt; line-height: 150%;">новост</span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 150%;"> и креативност</span><span lang="EN-US" style="font-family: Georgia, serif; font-size: 10pt; line-height: 150%;">!</span></p>
<p class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;"><span class="MsoHyperlink"><span lang="EN-US" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="https://www.facebook.com/groups/guerrillamarketingfans/"><span style="color: #3333cc;">Присъединете се към Guerrilla Marketing групата във
Facebook</span></a></span></span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">, за да споделяме заедно
добрите примери!</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 15.6pt; margin-bottom: .0001pt; margin-bottom: 0cm;"><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">..........................................................................</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 15.6pt; margin-bottom: .0001pt; margin-bottom: 0cm;"><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Жанет Найденова<br /></span><span style="color: #333333; font-family: Georgia, serif; font-size: 10pt;">Маркетинг консултант<br /></span><span style="font-family: Georgia, serif; font-size: 10pt;"><span style="color: #333333;">Certified Master of Guerrilla Marketing Coach<br /></span></span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #222222; font-family: Georgia, serif; font-size: 10pt;">GSM:</span><span lang="EN-US" style="color: #333333; font-family: Georgia, serif; font-size: 10pt;"> </span><span lang="EN-US" style="font-family: Georgia, serif; font-size: 10pt;"><span style="color: #1155cc;">+359
888 616 498<br /></span></span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #222222; font-family: Georgia, serif; font-size: 10pt;">e-mail: </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt;"><a href="https://jupiter.icnhost.net:2096/cpsess2998005499/horde/imp/message.php?mailbox=INBOX.Sent&index=12668" style="color: #333399;" target="_blank"><span style="color: #333399; text-decoration-line: none;">jnnconsult@gmail.com</span></a><span style="color: #333399;"><br /></span></span><span style="color: #333333; font-family: Georgia, serif; font-size: 10pt;">twitter: @jnnmarketing<br /></span><span lang="EN-US" style="color: #333333; font-family: Georgia, serif; font-size: 10pt;">LinkedIn: </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt;"><a href="http://bg.linkedin.com/in/janetnaidenova/" style="color: #1155cc;" target="_blank"><span style="color: #1155cc; text-decoration-line: none;">bg.linkedin.com/in/janetnaidenova/</span></a><span style="color: #1155cc;"><br /></span></span><span lang="EN-US" style="color: #333333; font-family: Georgia, serif; font-size: 10pt;">Blog: </span><span class="MsoHyperlink"><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="https://jnnmarketing.blogspot.com/">https://jnnmarketing.blogspot.com</a><br /></span></span><span style="color: #333333; font-family: Georgia, serif; font-size: 10pt;">Guerrilla Marketing Group във<span class="apple-converted-space"> </span></span><span lang="EN-US" style="font-family: Georgia, serif; font-size: 10pt;"><span style="color: #333333;">Facebook:<br /></span></span><a href="https://web.facebook.com/groups/guerrillamarketingfans/" style="font-family: Georgia, serif; font-size: 10pt;">https://web.facebook.com/groups/guerrillamarketingfans/</a></p><br /><p></p><div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com0tag:blogger.com,1999:blog-3211754275406397368.post-30282493265564955802021-01-23T14:49:00.004-08:002021-01-23T15:10:40.351-08:00Кой е модерният цвят на 2021?<p> <span style="background-color: white; color: #333333; font-family: Georgia, serif; font-size: 10pt;">За много години! Нека 2021 да е здрава, позитивна и
вдъхновяваща!</span></p>
<p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">И тази година по традиция първата публикация в
блога п0свещавам на цвета на годината. <o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">Не е тайна, че психологическото влияние, което
указват цветовете върху съзнанието на нашите клиенти е в природата на </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">Guerrilla Marketing. </span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">Цветовете и тяхната комуникация са изключително важна мотивация за хората
при решението им за покупка</span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">Всяка година от 2000 г. насам, цветът на годината
се прогнозира на база проучване на цветовете сред индустриите и тяхното
психологическо влияние от </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">Pantone Color
Institute </span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">под </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">лидерството на </span><span class="MsoHyperlink"><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #999999; font-family: Georgia, serif; font-size: 10pt;"><a href="http://eisemancolorblog.com/" target="_blank"><span style="color: #999999;"><b>Leatrice Eiseman</b></span></a></span></span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;"> - един от най-</span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">респектираните</span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;"> консултанти в света в областта
на цветовете и тяхното психологическо влияние.</span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;"><o:p></o:p></span></p>
<span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10pt; line-height: 107%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">За
2021 г. цветът не е само един, а два: PANTONE 17-5104 Ultimate Gray + 13-0647
Illuminating. <br />
<!--[if !supportLineBreakNewLine]--><br /><br />
<!--[endif]--></span><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/pu9zLAKpntM" width="320" youtube-src-id="pu9zLAKpntM"></iframe></div><br /><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggBI5HEz9_Ag0tMpjSTvyS0_0JcdlytonuIfUmOUemCBRHdQdcPqDvHNUVHaxRFlqQvPhp4UWVd81RIqdCReO9u4BCySpl-aHJTvCVTDHRlUttVXsMeNCq214yBTLV_JSf-gwjcUAtzOft/s727/Pantone-color-2021.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="485" data-original-width="727" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggBI5HEz9_Ag0tMpjSTvyS0_0JcdlytonuIfUmOUemCBRHdQdcPqDvHNUVHaxRFlqQvPhp4UWVd81RIqdCReO9u4BCySpl-aHJTvCVTDHRlUttVXsMeNCq214yBTLV_JSf-gwjcUAtzOft/w320-h213/Pantone-color-2021.jpg" width="320" /></a></div><br /><div><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10pt; mso-ansi-language: BG;">За първи път е избран ахроматичен нюанс (сив), а за
втори път са избрани два цвята за цвят на годината. През 2016 г. бледорозовите
и сини нюанси, <a href="http://jnnmarketing.blogspot.bg/2016/01/2016.html" target="_blank"><b>Rose
Quartz и Serenity</b></a> нарушиха нормата, когато бяха представени като градиент и
се свързваха със спокойстие и релакс. </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Неутралният Ultimate Gray + жълтият, бликащ от енергия <span style="mso-spacerun: yes;"> </span>Illuminating предават послание за сила и
надежда, което е едновременно трайно и приповдигнато. Pantone Color Institute
вярва, че сдвояването на нюансите ще помогне на хората да се "укрепят с
енергия, яснота и надежда" в свят, който е изправен пред нарастващата
несигурност.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 16.8pt;"><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Ярко жълтият нюанс Illuminating, има за цел да извика
„оптимистичното обещание за ден, изпълнен със слънце“, докато Ultimate Grey е с
много по-тих оттенък, който говори повече за „спокойствие и устойчивост“ и може
да се сравни с трайни елементи от природата, като изветрели от времето камъчета
на плажа.<br /><br /><br /><o:p></o:p></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBG2IyHEADQYsjiSRQ80boGGgzew11NwFLU4c5uTK3m_qlKvFfRz6HlV-meYWU0asPi59Y3Hhp2v80UOAqJgOEWNhyphenhyphenVLStReFZBIy6omHQmuadyzRv1aoeP3MLLp-R-W33S67LXwDkJaJW/s1917/Pantone_Colors_2021.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1077" data-original-width="1917" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBG2IyHEADQYsjiSRQ80boGGgzew11NwFLU4c5uTK3m_qlKvFfRz6HlV-meYWU0asPi59Y3Hhp2v80UOAqJgOEWNhyphenhyphenVLStReFZBIy6omHQmuadyzRv1aoeP3MLLp-R-W33S67LXwDkJaJW/s320/Pantone_Colors_2021.png" width="320" /></a></div><br /><p></p><p class="MsoNormal" style="background: white; line-height: 16.8pt;"><i style="mso-bidi-font-style: normal;"><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">“</span></i><em><span lang="EN-US" style="background: white; font-family: "Georgia",serif; font-size: 10pt; font-style: normal; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-bidi;">Изборът на два независими цвята подчертава как различните елементи се
обединяват, за да изразят послание за сила и надежда, което е едновременно трайно
и приповдигнато</span></em><em><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10pt; font-style: normal; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-bidi;">.</span></em><span lang="BG"> </span><em><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10pt; font-style: normal; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-bidi;">Практично и стабилно, но
същевременно затоплящо и оптимистично, това е цветова комбинация, която ни дава
устойчивост и надежда. Трябва да се чувстваме насърчени и приповдигнати, това е
от съществено значение за човешкия дух."</span></em><em><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10pt; font-style: normal; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-bidi;"> </span></em><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">споделя </span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://eisemancolorblog.com/" target="_blank"><b>Leatrice Eiseman</b></a></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">, Изпълнителен директор на </span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Pantone
Color Institute</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">.</span><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10pt; mso-ansi-language: BG; mso-bidi-font-style: italic;"><o:p></o:p></span></p><span class="MsoHyperlink"><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10pt; line-height: 107%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><a href="https://www.pinterest.com/janetnaidenova/colors/" target="_blank"><b>Вижте
прекрасните примери на PANTONE 17-5104 Ultimate Gray + 13-0647 Illuminating в
моя Pinterеst board, посветен на цветовете >></b><br /></a><br /><br /></span><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgChKXjDgKHQF8ShRuE05SPz2RB_JtuzPIDwy_-Caw5pE1qgtxC49jVIUZuq7gWH_MpZQNQw0ujBXQxax6ZmvYAl8B-ty3gMBdc1pdc1bpkvwTWHw-iArLqmC9UTejPGlLReKqcuEjIwF9g/s1869/Pinterest_Color-of-The-Year-2021.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="783" data-original-width="1869" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgChKXjDgKHQF8ShRuE05SPz2RB_JtuzPIDwy_-Caw5pE1qgtxC49jVIUZuq7gWH_MpZQNQw0ujBXQxax6ZmvYAl8B-ty3gMBdc1pdc1bpkvwTWHw-iArLqmC9UTejPGlLReKqcuEjIwF9g/s320/Pinterest_Color-of-The-Year-2021.png" width="320" /></a></div><br /></span></div><div><span class="MsoHyperlink"><p class="MsoNormal" style="line-height: 150%; margin-bottom: 0cm;"><span lang="BG" style="background: white; font-family: "Times New Roman",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG; mso-fareast-font-family: "Times New Roman";">Ето и</span><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
ретроспекцията към цветовете от предишните години:<br />
<br /><a href="https://jnnmarketing.blogspot.com/2020/01/2020.html" target="_blank"><b>Цветът на 2020 бе
„Класическо синьо“ </b></a>- постоянство и увереност, солиден и надежден син нюанс.<br />
<span class="MsoHyperlink"><br /><a href="https://jnnmarketing.blogspot.com/2019/01/2019.html" target="_blank"><b>Цветът на 2019 бе „<span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Living Coral”</span></b></a></span></span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%;"><b> </b>- </span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG;">т</span><span lang="EN-US" style="background: white; color: black; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%;">рептящ,
мек, обгръщащ с топлота и грижа.</span><span lang="EN-US" style="background: white; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
</span><span class="MsoHyperlink"><span lang="BG" style="font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /><a href="http://jnnmarketing.blogspot.com/2018/01/2018.html" target="_blank"><b>Цветът на 2018 бе<span lang="EN-US" style="background: white; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"> “</span><span style="background: white; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Ултра виолетов“</span></b></a></span></span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG;"> -</span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%;"> </span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG;">мистериозен, интуитивен и
вдъхновяващ за един нов свят</span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%;">!</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 150%; margin-bottom: 0cm;"><span class="MsoHyperlink"><span lang="BG" style="font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.bg/2017/01/2017.html" target="_blank"><b>Цветът на 2017 бе <span lang="EN-US" style="background: white; mso-ansi-language: EN-US;">“</span></b><span style="background: white;"><b>Зеленина“</b> </span></a></span></span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>-<span style="mso-spacerun: yes;"> </span></span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">жизнен, естествено ярък и вдъхновяващ за ново начало.</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 150%; margin-bottom: 0cm;"><span class="MsoHyperlink"><span lang="BG" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.bg/2016/01/2016.html" target="_blank"><span style="color: #3333cc;"><b>Цветовете на 2016 бяха два Rose Quartz и Serenity</b></span>,</a></span></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> които носят спокойствие и релакс. <br />
</span><span class="MsoHyperlink"><span lang="BG" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="color: #3333cc;"><br /><a href="http://jnnmarketing.blogspot.bg/2015_01_01_archive.html" target="_blank"><b>Цветът на 2015 бе „Марсала“</b></a></span></span></span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">- </span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">насърчава</span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">щ</span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">към</span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> творчество и експериментиране</span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">. </span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 12pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: 0cm;"><span class="MsoHyperlink"><span lang="BG" style="border: 1pt none windowtext; color: #3333cc; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; padding: 0cm;"><a href="http://jnnmarketing.blogspot.bg/2014_01_01_archive.html" target="_blank"><span style="color: #3333cc;"><b>Цветът на 2014 г. бе цветът на сияйната орхидея</b></span></a></span></span><span lang="BG" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><b>,</b> </span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">който е завладяващ, магически, загадъчен, а<b><span style="border: 1pt none windowtext; mso-border-alt: none windowtext 0cm; padding: 0cm;"> </span></b><span class="MsoHyperlink"><span style="border: 1pt none windowtext; color: #3333cc; mso-border-alt: none windowtext 0cm; padding: 0cm;"><span style="color: #3333cc;"><b><a href="http://jnnmarketing.blogspot.bg/2013/01/2013.html" target="_blank">през 2013 г.модерният цвят бе изумрудено зеленият</a></b></span></span></span><span style="border: 1pt none windowtext; color: #3333cc; mso-bidi-font-weight: bold; mso-border-alt: none windowtext 0cm; padding: 0cm;"><a href="http://jnnmarketing.blogspot.bg/2013/01/2013.html" target="_blank">,</a><b> </b></span>изпълнен с блясък и
очарование<span style="color: #333333;">.</span></span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
<br />
Споделям с Вас и статиите за влиянието на формите и цветовете, </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">които ще Ви бъдат полезни</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">:<br /></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
</span><span class="MsoHyperlink"><span lang="EN-US" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%;"><a href="http://jnnmarketing.blogspot.bg/2015/07/guerrilla-marketing.html" target="_blank"><b><span style="color: #3333cc;">Guerrilla Marketing и емоциите на цветовете в маркетинга</span><span lang="BG" style="color: #3333cc; mso-ansi-language: BG;"> >></span></b></a><br /><br /></span></span><b><span lang="BG" style="font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG;"><o:p></o:p></span></b></p>
<h3 style="background: white; line-height: 150%; margin-bottom: .0001pt; margin: 0cm;"><span lang="EN-US" style="color: #3333cc; font-family: Georgia, serif; font-size: 10pt; line-height: 150%;"><a href="http://jnnmarketing.blogspot.com/2009_03_01_archive.html" target="_blank"><span style="color: #3333cc;">Как жените и</span><span style="color: #3333cc;"> </span><span style="color: #3333cc;">мъжете възприемат формите и цветовете и
как те им въздействат >></span></a></span></h3>
<p class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: 0cm;"><span lang="BG" style="color: black; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG;">Нека </span><span lang="EN-US" style="color: black; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%;">2021 е изпълнена </span><span lang="BG" style="color: black; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG;">със сила, надежда и позитивизъм</span><span lang="EN-US" style="color: black; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%;">!<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: 0cm;"><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
</span><span class="MsoHyperlink"><span lang="EN-US" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="https://www.facebook.com/groups/guerrillamarketingfans/" target="_blank"><span style="color: #3333cc;"><b>Присъединете се към Guerrilla Marketing групата във
Facebook</b></span></a></span></span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">, за да споделяме
заедно добрите примери!</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 15.6pt; margin-bottom: 0cm;"><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">..............................................................................................<br /></span><span style="color: #333333; font-family: Georgia, serif; font-size: 10pt;">Жанет Найденова<br /></span><span style="color: #333333; font-family: Georgia, serif; font-size: 10pt;">Маркетинг консултант<br /></span><span style="font-family: Georgia, serif; font-size: 10pt;"><span style="color: #333333;">Certified Master of Guerrilla Marketing Coach<br /></span></span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #222222; font-family: Georgia, serif; font-size: 10pt;">GSM:</span><span lang="EN-US" style="color: #333333; font-family: Georgia, serif; font-size: 10pt;"> </span><span lang="EN-US" style="font-family: Georgia, serif; font-size: 10pt;"><span style="color: #1155cc;">+359
888 616 498<br /></span></span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #222222; font-family: Georgia, serif; font-size: 10pt;">e-mail: </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt;"><a href="https://jupiter.icnhost.net:2096/cpsess2998005499/horde/imp/message.php?mailbox=INBOX.Sent&index=12668" style="color: #333399;" target="_blank">jnnconsult@gmail.com</a><br /></span><span style="color: #333333; font-family: Georgia, serif; font-size: 10pt;">twitter: @jnnmarketing<br /></span><span lang="EN-US" style="color: #333333; font-family: Georgia, serif; font-size: 10pt;">LinkedIn: </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt;"><a href="http://bg.linkedin.com/in/janetnaidenova/" style="color: #1155cc;" target="_blank">bg.linkedin.com/in/janetnaidenova/</a><br /></span><span lang="EN-US" style="color: #333333; font-family: Georgia, serif; font-size: 10pt;">Blog: </span><span class="MsoHyperlink"><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="https://jnnmarketing.blogspot.com/">https://jnnmarketing.blogspot.com</a><br /></span></span><span style="color: #333333; font-family: Georgia, serif; font-size: 10pt;">Guerrilla Marketing във<span class="apple-converted-space"> </span></span><span lang="EN-US" style="font-family: Georgia, serif; font-size: 10pt;"><span style="color: #333333;">Facebook:<br /></span></span><a href="https://web.facebook.com/groups/guerrillamarketingfans/" style="font-family: Georgia, serif; font-size: 10pt;">https://web.facebook.com/groups/guerrillamarketingfans/</a></p><span style="background-color: white; color: #333333; font-family: Georgia, serif; font-size: 13.3333px;">..................................................................................................</span></span></div><div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com2tag:blogger.com,1999:blog-3211754275406397368.post-20792978556877574562020-05-28T15:18:00.000-07:002020-05-28T15:18:50.762-07:009 правила за успешен маркетинг по време на криза<blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjou1v_vvrir1vQArjsyLZ2_jMfFzTIZamgZXD4Xw3C1h48KBd1AuDYjJRdY8K_pi2TXKvwRVgdXU7035i074HNaFrOG5LggXX_a8GavvXOVu-elRrqGWIcWO2OMU1ZzfapbXNsFqDAToGD/" style="margin-left: 1em; margin-right: 1em;"><font face="georgia"><img border="0" data-original-height="665" data-original-width="460" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjou1v_vvrir1vQArjsyLZ2_jMfFzTIZamgZXD4Xw3C1h48KBd1AuDYjJRdY8K_pi2TXKvwRVgdXU7035i074HNaFrOG5LggXX_a8GavvXOVu-elRrqGWIcWO2OMU1ZzfapbXNsFqDAToGD/s320/Guerrila_Marketing_During_Tough_Times.png" /></font></a></div></div></div></div></div></blockquote><div><font size="2"><br /><font face="arial">Преди да започна с "9 правила за успешен маркетинг по време на криза" горещо препоръчвам книгата на Jay Conrad Levinson "Guerrilla Marketing During Tough Times", която можете <a href="https://www.amazon.com/Guerrilla-Marketing-During-Tough-Guerilla-ebook/dp/B005K8L722">да поръчате в Amazon</a>. </font></font></div><p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 13.5pt; vertical-align: baseline;"><span style="font-size: 9.5pt;"><font face="arial" size="2">”Най-ценният актив на бизнеса са КЛИЕНТИТЕ!
Guerrilla мениджърите знаят, че ще им струва 5 пъти по-скъпо, ако се опитат да
продадат продукт или услуга на нов клиент, отколкото на настоящ! Затова
изключително важно е да насочите усилията си към превръщането на вашите клиенти
от напълно непознати фирми и хора в добри партньори и приятели. Това редуцира
цената на маркетинга и подсилва връзките и взаимоотношенията с клиентите ви.”<font face="Arial, sans-serif" style="font-size: 9.5pt;"><o:p></o:p></font></font></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><font face="arial" size="2"><b><span style="border: 1pt none; padding: 0cm;">Маркетингът все повече е битка за спечелване съзнанието на клиента и все
по-малко битка между продуктите и услугите<br /></span></b><span style="font-family: arial, sans-serif; font-size: 9.5pt;"><br />К</span><span style="font-family: arial, sans-serif; font-size: 9.5pt;">ато сертифициран Guerrilla Marketing треньор бих
ви посъветвала да търсите и реализирате печалбите на фирмата от съществуващите
си клиенти. Изключително важно е да планирате и изпълнявате постоянно
последващи действия с вашите клиенти, водещи към увеличаване обема на техните
поръчки. Когато поддържате постоянни взаимоотношения с тях, те ви имат доверие.
И в ерата на Интернет хората ще купуват от този, комуто имат доверие. Вашите
клиенти знаят, че вие продължавате да се грижите за тях и след покупката. Те
знаят, че има причина да поддържате постоянно връзка с тях. С готовност ще
прочетат информацията, която им изпращате за нов продукт или услуга и в случай
на нужда ще я закупят именно от вас, вместо да експериментират с друга фирма,
която не е спечелила тяхното съзнание и доверие.</span></font></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><font face="arial" size="2"><b><span style="border: 1pt none; padding: 0cm;">Фокусирайте маркетинг усилия върху съществуващите клиенти<br /></span></b><span style="font-family: arial, sans-serif; font-size: 9.5pt;"><br />Най-приоритетно е да наблегнете върху тактиката на
постоянни последващи действия с клиентите ви. Фирмите, които успяват да
просперират при спад на пазара, са тези, които фокусират маркетинга върху
съществуващите си клиенти и прилагат успешно тактиката на постоянни, последващи
действия с тях. Едно успешно планиране на тези действия е например следната
последователност:</span></font></p><p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"></p><ul style="text-align: left;"><li><font face="arial" size="2"><span style="font-family: arial, sans-serif; font-size: 9.5pt; text-indent: -18pt;">48 часа след като клиент закупи за първи път стока
или услуга от вас, изпратете писмо или и-мейл, с което да му благодарите за покупката на</span><span style="font-family: arial, sans-serif; font-size: 9.5pt; text-indent: -18pt;">
</span><span style="font-family: arial, sans-serif; font-size: 9.5pt; text-indent: -18pt;">стоката или услугата;</span></font></li><li><font face="arial" size="2"><span style="font-family: symbol; font-size: 10pt; text-indent: -18pt;"><span style="font-family: "times new roman"; font-size: 12.6667px; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"><font face="arial, sans-serif">Т</font></span></span><span style="font-family: arial, sans-serif; font-size: 9.5pt; text-indent: -18pt;">ри или четири седмици след това изпратете друго
кратко писмо </span><span style="font-family: arial, sans-serif; font-size: 12.6667px; text-indent: -18pt;">или и-мейл</span><span style="font-family: arial, sans-serif; font-size: 9.5pt; text-indent: -18pt;">, с което да попитате клиента дали е напълно доволен и дали има
нужда от още нещо;</span></font></li><li><span style="font-family: arial, sans-serif; font-size: 9.5pt; text-indent: -18pt;"><font face="arial" size="2">Три месеца по-късно изпратете информация за нови
продукти и услуги, които биха представлявали интерес за клиента и т.н.;</font></span></li><li><span style="font-family: arial, sans-serif; font-size: 9.5pt; text-indent: -18pt;"><font face="arial" size="2">Година по-късно от датата на първата покупка
изпратете благодарствено писмо или картичка по случай едногодишното ви
сътрудничество и т.н.</font></span></li></ul><p></p><p class="MsoNormal" style="background: white; line-height: normal; margin: 0cm 0cm 0cm 11.25pt; text-indent: -18pt; vertical-align: baseline;"><font face="arial" size="2"><!--[if !supportLists]--></font></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin: 0cm 0cm 0cm 11.25pt; text-indent: -18pt; vertical-align: baseline;"><font face="arial" size="2"><!--[if !supportLists]--></font></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin: 0cm 0cm 0cm 11.25pt; text-indent: -18pt; vertical-align: baseline;"><font face="arial" size="2"><!--[if !supportLists]--></font></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin: 0cm 0cm 0cm 11.25pt; text-indent: -18pt; vertical-align: baseline;"><font face="arial" size="2"><!--[if !supportLists]--></font></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 13.5pt; vertical-align: baseline;"><font face="arial" size="2"><span style="font-family: arial, sans-serif; font-size: 9.5pt;">И така, продължавайте постоянно да поддържате директен контакт с клиентите. По
този начин доказвате, че наистина се грижите за тях и ще бъдете до тях, когато
те имат нужда от вас и вашите продукти и услуги. Оптималната възможност е да
извършвате маркетинг с ясното съзнание, че бизнесът е в спад и вие можете да
помогнете на вашите клиенти да преодолеят този спад. Наблегнете на ползата от
продукти</span><span lang="BG" style="font-family: arial, sans-serif; font-size: 9.5pt;">те</span><span style="font-family: arial, sans-serif; font-size: 9.5pt;"> и услуги</span><span lang="BG" style="font-family: arial, sans-serif; font-size: 9.5pt;">те</span><span style="font-family: arial, sans-serif; font-size: 9.5pt;">, които предлагате. Работете усърдно и постоянно с енергия и увереност в
това, което вършите и ползата, която донасяте на клиента.<o:p></o:p></span></font></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><font face="arial" size="2"><b><span style="border: 1pt none; padding: 0cm;">Създайте Guerrilla Marketing програма за последващи действия с вашите
клиенти<br />
</span></b><span style="font-family: arial, sans-serif; font-size: 9.5pt;"><br />
Ако не сте създали маркетингова програма за постоянен контакт с вашите клиенти,
започнете още днес. Каквото и да решите, напишете го и определете трите
най-важни действия:</span></font></p><p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"></p><ul style="text-align: left;"><li><span style="font-family: arial, sans-serif; font-size: 9.5pt; text-indent: -18pt;"><font face="arial" size="2">Какви последващи действия планирате с вашите
клиенти?</font></span></li><li><span style="font-family: arial, sans-serif; font-size: 9.5pt; text-indent: -18pt;"><font face="arial" size="2">Кой ще отговаря за всяко действие с клиента?</font></span></li><li><font face="arial" size="2"><span style="font-family: symbol; font-size: 10pt; text-indent: -18pt;"><span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: arial, sans-serif; font-size: 9.5pt; text-indent: -18pt;">Кога ще се изпълнява всяко последващо действие?</span></font></li></ul><p></p><p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><b><span style="border: 1pt none; padding: 0cm;"><font face="arial" size="2">Използвайте следните Guerrilla Marketing тактики за ефективни последващи
действия</font></span></b></p><p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="font-family: arial, sans-serif; font-size: 9.5pt; text-indent: -18pt;"><font face="arial" size="2">Едно от най-ефективните средства за маркетинг по
време на икономически спад е телефонно обаждане. Не е задължително след всяка
директна поща до клиента да последва и телефонно обаждане от ваша страна, но
проучванията в тази област показват, че винаги телефонното обаждане повишава
възможността за реализиране на продажба и печалба. Не е лесно да отделите
толкова време, но дава положителен резултат.</font></span></p><p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="font-family: arial, sans-serif; font-size: 9.5pt; text-indent: -18pt;"><font face="arial" size="2">Друга важна тактика е елиминирането на всеки
възприет риск от закупуване на стока или услуга от вас. Наблегнете върху
гаранция и ангажимент към обслужването. Споменавайте имена на клиентите,
закупили стока или услуга от вас. Използвайте тяхната референция за качеството
на вашето обслужване. Репутацията ви е основата за изграждане на доверие във
вашата фирма, а по време на спад на пазара ви е необходима всяка сделка, която
можете да спечелите. Доверието не струва пари. То се изгражда от самите вас и
зависи само от вас.</font></span></p><p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="font-family: arial, sans-serif; font-size: 9.5pt; text-indent: -18pt;"><font face="arial" size="2">Помислете за нови продукти или услуги, които могат
да бъдат допълнителен източник на печалба. Можете да установите стратегически
партньорства с фирми, които предлагат стоки и услуги, допълващи вашите. Този
съвместен тип маркетинг има смисъл винаги, но е особено полезен по време на
спад на бизнеса, когато фирмите трябва да извършват агресивен маркетинг на
своите продукти и услуги, като при това редуцират бюджета за маркетинг
инвестиции.</font></span></p><p class="MsoNormal" style="background: white; line-height: normal; margin: 0cm 0cm 0cm 11.25pt; text-indent: -18pt; vertical-align: baseline;"><span style="font-family: arial, sans-serif; font-size: 9.5pt;"><font face="arial" size="2">
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--><font color="#515f5c"><o:p></o:p></font></font></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><font face="arial" size="2"><b><span style="border: 1pt none; padding: 0cm;">Маркетирайте с ясното съзнание за икономически спад<br /></span></b><span style="font-family: arial, sans-serif; font-size: 9.5pt;"><br />Когато на пръв поглед всичко изглежда, че се свива,
тогава мислете в посока на разширяване на предлаганите стоки и услуги. Правете
всичко възможно, за да убедите клиентите да увеличат обема на покупките си.
Докажете им, че купувайки сега, те взимат мъдро решение заради икономическия
спад.</span></font></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 13.5pt; vertical-align: baseline;"><span style="font-family: arial, sans-serif; font-size: 9.5pt;"><font face="arial" size="2">Ако продавате скъпо струващи стоки и услуги,
използвайте икономическия спад като средство за продажби. Обяснете на
клиентите, че точно сега е критично да се пилеят средства. Затова те трябва да
защитят парите си, като ги инвестират мъдро и не правят грешки. Те могат да
бъдат финансова катастрофа по време на икономически спад. Не ви ли звучи
логично?<o:p></o:p></font></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 13.5pt; vertical-align: baseline;"><span style="font-family: arial, sans-serif; font-size: 9.5pt;"><font face="arial" size="2">Не правете грешката, че цените трябва непременно да
бъдат ниски по време на икономически спад. Цената е на второ място по време на
трудни времена. На първо място клиентите търсят стойността на вашата стока или
услуга.<o:p></o:p></font></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 13.5pt; vertical-align: baseline;"><span style="font-family: arial, sans-serif; font-size: 9.5pt;"><font face="arial" size="2">Какво ще им донесе тя? Ако предложите на клиентите
си голяма стойност под формата на по-дълготрайни продукти, по-всеобхватни
услуги, или по-голяма икономия от средства и време от тяхното използване, ще
реализирате повече печалби, отколкото ако маркетингът ви е насочен единствено
към предлагане на по-ниски цени.<o:p></o:p></font></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><font face="arial" size="2"><b><span style="border: 1pt none; padding: 0cm;">Правилата на играта са различни по време на спад и по време на растеж<br /></span></b><span style="font-family: arial, sans-serif; font-size: 9.5pt;"><br />Важно е да бъдете в състояние да реагирате на спада
на пазара в относително кратки срокове, да отговорите по-бързо на нуждите на
пазара. Правилата на играта са различни по време на спад и по време на растеж.
Препоръчително е да започнете маркетинговата атака, когато конкуренцията се
оттегля и да я концентрирате върху определени продукти и услуги, които ви дават
предимство. Не се впускайте на всеки сегмент от пазара, а фокусирайте ресурсите
си върху нови възможности. Гъвкавостта е голям актив, ако я притежавате и
използвате. Не привличайте вниманието върху вашия успех и ще намалите шансовете
на конкурентите да атакуват.</span></font></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 13.5pt; vertical-align: baseline;"><span style="font-family: arial, sans-serif; font-size: 9.5pt;"><font face="arial" size="2">По време на спад повечето фирми съкращават
бюджетите за маркетинг. Това е погрешен ход, който ще им струва три пъти
по-скъпо, за да завоюват отново предишното ниво на зачитане от страна на
клиентите и влияние върху съзнанието им. Много по-ефективно е да следвате
постоянно маркетинг плана, като запазите честотата на рекламите за сметка на
тяхната големина, и да засилите директните си контакти и проучванията на
пазара. По този начин ще сте първите в съзнанието на клиентите, когато се появи
потребността у тях от ваши стоки и услуги. В противен случай маркетингът би бил
твърде скъп, за да е ефективен.<o:p></o:p></font></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><b><span style="border: 1pt none; padding: 0cm;"><font face="arial" size="2">Не спирайте маркетинга, защото:</font></span></b></p><p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"></p><ul style="text-align: left;"><li><span style="font-family: arial, sans-serif; font-size: 9.5pt; text-indent: -18pt;"><font face="arial" size="2">Пазарът постоянно се променя.</font></span></li><li><span style="font-family: arial, sans-serif; font-size: 9.5pt; text-indent: -18pt;"><font face="arial" size="2">Хората бързо забравят.</font></span></li><li><span style="font-family: arial, sans-serif; font-size: 9.5pt; text-indent: -18pt;"><font face="arial" size="2">Конкуренцията не изчезва.</font></span></li><li><span style="font-family: arial, sans-serif; font-size: 9.5pt; text-indent: -18pt;"><font face="arial" size="2">Маркетингът затвърждава идентичността.</font></span></li><li><span style="font-family: arial, sans-serif; font-size: 9.5pt; text-indent: -18pt;"><font face="arial" size="2">Маркетингът е ключов за оцеляването и растежа.</font></span></li><li><span style="font-family: arial, sans-serif; font-size: 9.5pt; text-indent: -18pt;"><font face="arial" size="2">Той помага за задържането на съществуващите
клиенти.</font></span></li><li><span style="font-family: arial, sans-serif; font-size: 9.5pt; text-indent: -18pt;"><font face="arial" size="2">Освен това, предоставя преимущества пред
конкурентите, които не го зачитат като ключов.</font></span></li><li><span style="font-family: arial, sans-serif; font-size: 9.5pt; text-indent: -18pt;"><font face="arial" size="2">Маркетингът позволява на бизнеса да продължи да
оперира.</font></span></li><li><span style="font-family: arial, sans-serif; font-size: 9.5pt; text-indent: -18pt;"><font face="arial" size="2">Инвестираните средства ще бъдат загубени, ако се
спре маркетингът.</font></span></li></ul><p></p><p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><font face="arial"><font size="2"><b><span style="border: 1pt none; padding: 0cm;">В заключение ще отговоря пряко на въпроса: “Какъв е успешният маркетинг
по време на </span></b><b><span lang="BG" style="border: 1pt none; padding: 0cm;">криза</span></b></font><b><span style="border: 1pt none; padding: 0cm;"><font size="2">?” </font><br />
<br /><font size="2">
Правилният отговор е: </font></span></b><font size="2">“Фокусиран маркетинг към съществуващите клиенти”.</font><br />
<br /><font face="Arial, sans-serif" style="font-size: 9.5pt;"><font size="2"><b>
Ще го постигнете, като следвате 9-те правила:</b></font><o:p style="font-size: 9.5pt;"></o:p></font></font></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 13.5pt; vertical-align: baseline;"><font face="arial" size="2"><span style="font-family: arial, sans-serif; font-size: 9.5pt;">1. Планирайте и изпълнявайте последващи действия,
насочени към вашите клиенти и водещи до увеличаване обема на техните поръчки.<br />
2. Спечелете съзнанието на клиента.<br />
3. Създайте маркетингови програми за постоянен контакт с клиентите.<br />
4. Наблегнете върху гаранцията и ангажимента към обслужването.<br />
5. Помислете за допълнителни продукти или услуги, използвайки съвместен
маркетинг като допълнителен източник на печалба.<br />
6. Предлагайте повече стойност, а не по-ниски цени.<br />
7. Бъдете гъвкави.<br />
8. Не съкращавайте бюджета за маркетинг.<br /></span><span style="font-family: arial, sans-serif; font-size: 9.5pt;">9. Не спирайте маркетинга.</span></font><span style="background-color: transparent;"><font face="arial"><font size="2"> </font><br /><br /><font size="2">През 2009, когато имаше криза в България, публикувах кратка статия "Маркетинг по време на криза" и може да я намерите тук, в блога на адрес: </font></font></span><font face="arial" size="2" style="background-color: transparent;"><a href="https://jnnmarketing.blogspot.com/2009/02/blog-post.html" style="background-color: transparent;">https://jnnmarketing.blogspot.com/2009/02/blog-post.html</a></font></p><p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 13.5pt; vertical-align: baseline;"><span style="background-color: transparent;"><font face="arial"><span class="MsoHyperlink" style="color: #333333; font-size: 13px;"><span lang="EN-US" style="color: #3333cc; font-size: 10pt; line-height: 20px;"><a href="https://www.facebook.com/groups/guerrillamarketingfans/" style="color: #cc6600;"><span style="color: #3333cc;">Присъединете се към Guerrilla Marketing групата във Facebook</span></a></span></span><span lang="BG" style="color: #333333; font-size: 10pt; line-height: 20px;">, за да споделяме заедно добрите примери!</span><br /></font><span style="color: #333333; font-family: georgia, serif; font-size: 10pt;"><br />...............................................................................................</span></span></p><p class="MsoNormal" style="background: white; line-height: 15.6pt; margin-bottom: 0cm;"><span style="font-family: georgia, serif; font-size: 10pt;">Жанет Найденова<br /></span><span style="font-family: georgia, serif; font-size: 10pt;">Маркетинг консултант<br /></span><span style="font-family: georgia, serif; font-size: 10pt;">Certified Master of Guerrilla Marketing Coach</span></p><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: georgia, serif; font-size: 10pt;">GSM:</span><span lang="EN-US" style="font-family: georgia, serif; font-size: 10pt;"> </span><span lang="EN-US" style="font-family: georgia, serif; font-size: 10pt;"><font color="#1155cc">0888 616 498<br /></font></span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: georgia, serif; font-size: 10pt;">e-mail: </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: georgia, serif; font-size: 10pt;"><a href="https://jupiter.icnhost.net:2096/cpsess2998005499/horde/imp/message.php?mailbox=INBOX.Sent&index=12668" style="color: #333399;" target="_blank">jnnconsult@gmail.com</a><font color="#333399"><br /></font></span><span style="font-family: georgia, serif; font-size: 10pt;">twitter:</span><span style="color: #333333; font-family: georgia, serif; font-size: 10pt;"> @jnnmarketing<br /></span><span lang="EN-US" style="font-family: georgia, serif; font-size: 10pt;">LinkedIn:</span><span lang="EN-US" style="color: #333333; font-family: georgia, serif; font-size: 10pt;"> </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: georgia, serif; font-size: 10pt;"><a href="http://bg.linkedin.com/in/janetnaidenova/" style="color: #1155cc;" target="_blank">bg.linkedin.com/in/janetnaidenova/</a><font color="#1155cc"><br /></font></span><span lang="EN-US" style="font-family: georgia, serif; font-size: 10pt;">Blog:</span><span lang="EN-US" style="color: #333333; font-family: georgia, serif; font-size: 10pt;"> </span><span class="MsoHyperlink"><span lang="EN-US" style="font-family: georgia, serif; font-size: 10pt;"><a href="https://jnnmarketing.blogspot.com/">https://jnnmarketing.blogspot.com</a><br /></span></span><span style="font-family: georgia, serif; font-size: 10pt;">Guerrilla Marketing </span><span lang="BG" style="font-family: georgia, serif; font-size: 10pt;">група </span><span style="font-family: georgia, serif; font-size: 10pt;">във<span class="apple-converted-space"> </span></span><span lang="EN-US" style="font-family: georgia, serif; font-size: 10pt;">Facebook:<br /></span><a href="https://web.facebook.com/groups/guerrillamarketingfans/" style="font-family: Georgia, serif; font-size: 10pt;">https://web.facebook.com/groups/guerrillamarketingfans/</a><span style="background-color: transparent;"></span><p></p><div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com1tag:blogger.com,1999:blog-3211754275406397368.post-74810327548593906742020-01-04T06:00:00.002-08:002020-01-04T06:00:38.553-08:00Кой е модерният цвят на 2020?<br />
<div class="MsoNormal" style="background: white; line-height: 16.8pt;">
<span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;">Честита 2020 година! Да е здрава, вдъхновяваща и
благодатна!<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt;">
<span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;"><br />По традиция и тази година първата публикация в
блога п0свещавам на цвета на годината. <br />
<br />
Цветовете и тяхната комуникация са изключително важна мотивация за хората при
решението им за покупка. </span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt;">Guerrilla Marketing
</span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;">обръща голямо внимание на
психологическото влияние на цветовете и с какво те се свързват в съзнанието на
нашите клиенти. <br /><br /><o:p></o:p></span></div>
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<span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;">Цветът на годината се прогнозира на база проучване
на цветовете сред индустриите и тяхното психологическо влияние от </span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt;">Pantone Color Instutite </span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;">под </span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt;">лидерството на </span><span class="MsoHyperlink"><span lang="EN-US" style="background: white; color: #999999; font-family: "Georgia",serif; font-size: 10.0pt;"><a href="http://eisemancolorblog.com/" target="_blank"><span style="color: #999999;">Leatrice Eiseman</span></a></span></span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt;"> - един от най-</span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;">респектираните</span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt;"> консултанти в света в областта
на цветовете и тяхното психологическо влияние.</span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;"><o:p></o:p></span></div>
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<span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />За 2020 г.<span style="mso-spacerun: yes;"> </span>цветът
е PANTONE </span><span lang="EN-US" style="color: black; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">19-4052 Classic Blue</span><span lang="BG" style="color: black; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">.</span><span lang="BG" style="color: black; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: EN-GB; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"> </span><span lang="BG" style="color: black; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Любим мой цвят </span><span lang="BG" style="color: black; font-family: Wingdings; font-size: 10.0pt; mso-ansi-language: BG; mso-ascii-font-family: Georgia; mso-bidi-font-family: Arial; mso-char-type: symbol; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Georgia; mso-symbol-font-family: Wingdings;"><span style="mso-char-type: symbol; mso-symbol-font-family: Wingdings;">J</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhw8FmADMzbsnlcekB_5o_Tg0D4Gbk3dDIXDgh7qy1Q4ld11kRaHx0X16tm2LfwRpNTz7Jexj_9_RxKYF3JYp6CqEK3CfzSLvcF26qQnjj5WXr5T7pIHIGiLNzZVCv9XF4i3s7BsmSQceo4/s1600/Pantone_19-4052_Classic+Blue_Color_of_the_year_2020_.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="850" data-original-width="1242" height="273" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhw8FmADMzbsnlcekB_5o_Tg0D4Gbk3dDIXDgh7qy1Q4ld11kRaHx0X16tm2LfwRpNTz7Jexj_9_RxKYF3JYp6CqEK3CfzSLvcF26qQnjj5WXr5T7pIHIGiLNzZVCv9XF4i3s7BsmSQceo4/s400/Pantone_19-4052_Classic+Blue_Color_of_the_year_2020_.jpg" width="400" /></a></div>
<span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Източник: <a href="https://www.pantone.com/">http<span lang="EN-US">s</span>://www.pantone.com/</a><br /></span><br />
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<span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">PANTONE </span><span lang="EN-US" style="font-family: Georgia, serif; font-size: 10pt;">19-4052
Classic Blue</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">вдъхва</span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> спокойствие и увереност </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">и</span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> подчертава желанието ни за надеждна и
стабилна основа, върху която да надграждаме, </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">когато прекрачим прага в нова ера.<br /><br /></span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<i><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">“</span></i><em><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt; font-style: normal;">Живеем във време, което изисква доверие и вяра. Pantone 19-4052 Classic
Blue</span></em><em><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt; font-style: normal;"> изразява този вид </span></em><em><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt; font-style: normal;">постоянство и увереност, солиден и надежден син нюанс, на който винаги
можем да разчитаме. Пропит с дълбок резонанс, Classic Blue осигурява </span></em><em><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt; font-style: normal;">една </span></em><em><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Georgia, serif; font-size: 10pt; font-style: normal;">солидна основа. С бездънното синьо,
асоциирано с безкрайното вечерно небе, Classic Blue ни окуражава да погледнем
отвъд очевидното и да разширим мисленето си, предизвиква ни да мислим
по-задълбочено, увеличава перспективите ни и отваря потока на комуникацията.“</span></em><i><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">–</span></i><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">споделя </span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://eisemancolorblog.com/">Leatrice Eiseman</a></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">, Изпълнителен директор на </span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Pantone
Color Institute</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">.<br /></span></div>
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<span style="color: #333333; font-family: Georgia, serif; font-size: 13.3333px;">Източник: </span><a href="https://www.pantone.com/" style="font-family: Georgia, serif; font-size: 13.3333px;">http<span lang="EN-US">s</span>://www.pantone.com/</a></div>
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<span lang="EN-US" style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt;">Безвременен и траен син оттенък, PANTONE
19-4052 Classic Blue е елегантен в своята простота. </span><span lang="BG" style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt;">Запечатан</span><span lang="EN-US" style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt;"> в съзнанието ни като спокоен цвят, </span><span lang="BG" style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt;">той</span><span lang="EN-US" style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt;"> носи усещане за мир и спокойствие в човешкия дух,
предлагайки убежище. Подпомагайки концентрацията и внасяйки лазерна яснота,
PANTONE 19-4052 Classic Blue пренасочва нашите мисли. Отразяващ</span><span lang="BG" style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt;">ият</span><span lang="EN-US" style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt;"> син тон, Classic Blue стимулира устойчивостта.</span></div>
<span lang="EN-US" style="background: white; font-family: Georgia, serif; font-size: 10pt;"><br /><div style="text-align: left;">
<a href="https://www.pinterest.com/janetnaidenova/colors/" target="_blank"><span style="color: blue;">Вижте прекрасните примери на <span lang="EN-US">PANTONE 19-4052 Classic Blue </span>в моя <span lang="EN-US">Pinter</span>е<span lang="EN-US">st board, </span>посветен на цветовете >></span></a></div>
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<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9S3IxYvcqdq-vFEUiA-em2GtL9nyhvoTh_n8HDabxiOpgtbIi6_qpNTtiDXeWAvV7eUY5wdD3zoTwPDuWQoOO6I7siP0Yqn6yC5-xO0RctuP5JwjGmhZbR_UYIks7QnJiRUqIwTS4_58P/s1600/Pantone_19-4052Classic_Blue_Pinterest_Color_Board.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="642" data-original-width="1140" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9S3IxYvcqdq-vFEUiA-em2GtL9nyhvoTh_n8HDabxiOpgtbIi6_qpNTtiDXeWAvV7eUY5wdD3zoTwPDuWQoOO6I7siP0Yqn6yC5-xO0RctuP5JwjGmhZbR_UYIks7QnJiRUqIwTS4_58P/s400/Pantone_19-4052Classic_Blue_Pinterest_Color_Board.png" width="400" /></a></div>
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<span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p> </o:p></span></div>
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<span lang="BG" style="background: white; font-family: "Times New Roman",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-fareast-font-family: "Times New Roman";">Ето и</span><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
ретроспекцията към цветовете от предишните години:<br /><br /></span><span lang="BG" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 10pt; line-height: 107%;"><a href="https://jnnmarketing.blogspot.com/2019/01/2019.html">Цветът на 2019 бе „<span lang="EN-US">Living Coral”</span></a></span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-size: 10pt; line-height: 107%;"> - т</span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 10pt; line-height: 107%;">рептящ,
мек, обгръщащ с топлота и грижа</span>.<span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 10pt; line-height: 107%;"><br /></span><br />
</span><span class="MsoHyperlink"><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.com/2018/01/2018.html">Цветът на 2018 бе<span lang="EN-US" style="background: white; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"> “</span><span style="background: white; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Ултра виолетов“</span></a></span></span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;"> -</span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;"> </span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;">мистериозен, интуитивен и
вдъхновяващ за един нов свят</span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;">!<br /><br /></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span class="MsoHyperlink"><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.bg/2017/01/2017.html">Цветът на 2017 бе <span lang="EN-US" style="background: white; mso-ansi-language: EN-US;">“</span><span style="background: white;">Зеленина“ </span></a></span></span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> - </span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">жизнен, естествено ярък и вдъхновяващ за ново начало.<br /><br /></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span class="MsoHyperlink"><span lang="BG" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.bg/2016/01/2016.html"><span style="color: #3333cc;">Цветовете на 2016 бяха два Rose Quartz и Serenity</span>,</a></span></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> които носят спокойствие и релакс. <br /><br />
</span><span class="MsoHyperlink"><span lang="BG" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.bg/2015_01_01_archive.html"><span style="color: #3333cc;">Цветът на 2015 бе „Марсала“</span></a></span></span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">- </span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">насърчава</span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">щ</span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">към</span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> творчество и експериментиране</span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">. <br /><br /></span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span class="MsoHyperlink"><span lang="BG" style="border: none windowtext 1.0pt; color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; padding: 0cm;"><a href="http://jnnmarketing.blogspot.bg/2014_01_01_archive.html"><span style="color: #3333cc;">Цветът на 2014 г. бе цветът на сияйната орхидея</span></a></span></span><span lang="BG" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">, </span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">който е завладяващ, магически, загадъчен, а<b><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"> </span></b><span class="MsoHyperlink"><span style="border: none windowtext 1.0pt; color: #3333cc; mso-border-alt: none windowtext 0cm; padding: 0cm;"><a href="http://jnnmarketing.blogspot.bg/2013/01/2013.html"><span style="color: #3333cc;">през 2013 г.модерният цвят бе изумрудено зеленият</span></a></span></span><span style="border: none windowtext 1.0pt; color: #3333cc; mso-bidi-font-weight: bold; mso-border-alt: none windowtext 0cm; padding: 0cm;">,<b> </b></span>изпълнен с блясък и
очарование<span style="color: #333333;">.<br /></span></span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
<br />
Споделям с Вас и статиите за влиянието на формите и цветовете, </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">които ще Ви бъдат полезни</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">:<br /></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
</span><span class="MsoHyperlink"><span lang="EN-US" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;"><a href="http://jnnmarketing.blogspot.bg/2015/07/guerrilla-marketing.html"><span style="color: #3333cc;">Guerrilla Marketing и емоциите на цветовете в маркетинга</span><span lang="BG" style="color: #3333cc; mso-ansi-language: BG;"> >></span></a></span></span></div>
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<span class="MsoHyperlink"><span lang="EN-US" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;"><br /></span></span><b><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;"><o:p></o:p></span></b></div>
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<span lang="EN-US" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; font-weight: normal; line-height: 150%; mso-bidi-font-weight: bold;"><a href="http://jnnmarketing.blogspot.com/2009_03_01_archive.html" target="_blank"><span style="color: #3333cc;">Как жените и</span><span style="color: #3333cc; mso-ansi-language: BG;"> </span><span style="color: #3333cc;">мъжете възприемат формите и цветовете и
как те им въздействат >></span><span lang="BG" style="color: #3333cc; mso-ansi-language: BG; mso-bidi-font-weight: normal;"><o:p></o:p></span></a><br /></span></h3>
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<span lang="BG" style="font-family: Georgia, serif; font-size: 10pt; line-height: 150%;">Нека </span><span lang="EN-US" style="font-family: Georgia, serif; font-size: 10pt; line-height: 150%;">2020 е изпълнена </span><span lang="BG" style="font-family: Georgia, serif; font-size: 10pt; line-height: 150%;">със спокойствие, доверие и увереност</span><span lang="EN-US" style="font-family: Georgia, serif; font-size: 10pt; line-height: 150%;">!<o:p></o:p></span></div>
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<span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
</span><span class="MsoHyperlink"><span lang="EN-US" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="https://www.facebook.com/groups/guerrillamarketingfans/"><span style="color: #3333cc;">Присъединете се към Guerrilla Marketing групата във
Facebook</span></a></span></span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">, за да споделяме
заедно добрите примери!</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
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<span style="font-size: x-small;"><span lang="BG" style="color: #333333; font-family: Georgia, serif;">..........................................................................</span><span lang="EN-US" style="color: #333333; font-family: Georgia, serif;"><o:p></o:p></span></span></div>
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<span lang="EN-US" style="color: #333333; font-family: Georgia, serif;"><span style="font-size: x-small;">Жанет Найденова<o:p></o:p></span></span></div>
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<span lang="EN-US" style="color: #333333; font-family: Georgia, serif;"><span style="font-size: x-small;">Маркетинг консултант<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 15.6pt; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="color: #333333; font-family: Georgia, serif;"><span style="font-size: x-small;">Certified Master of Guerrilla Marketing Coach<o:p></o:p></span></span></div>
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<span style="font-size: x-small;"><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #222222; font-family: Georgia, serif;">GSM:</span><span lang="EN-US" style="color: #333333; font-family: Georgia, serif;"> </span><span lang="EN-US" style="color: #1155cc; font-family: Georgia, serif;">+359
888 616 498</span><span lang="EN-US" style="color: #333333; font-family: Georgia, serif;"><o:p></o:p></span></span></div>
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<span style="font-size: x-small;"><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #222222; font-family: Georgia, serif;">e-mail: </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333399; font-family: Georgia, serif;"><a href="https://jupiter.icnhost.net:2096/cpsess2998005499/horde/imp/message.php?mailbox=INBOX.Sent&index=12668" target="_blank"><span style="color: #333399; text-decoration-line: none;">jnnconsult@gmail.com</span></a></span><span lang="EN-US" style="color: #333333; font-family: Georgia, serif;"><o:p></o:p></span></span></div>
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<span lang="EN-US" style="color: #333333; font-family: Georgia, serif;"><span style="font-size: x-small;">twitter: @jnnmarketing<o:p></o:p></span></span></div>
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<span style="font-size: x-small;"><span lang="EN-US" style="color: #333333; font-family: Georgia, serif;">LinkedIn: </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #1155cc; font-family: Georgia, serif;"><a href="http://bg.linkedin.com/in/janetnaidenova/" target="_blank"><span style="color: #1155cc; text-decoration-line: none;">bg.linkedin.com/in/janetnaidenova/</span></a></span><span lang="EN-US" style="color: #333333; font-family: Georgia, serif;"><o:p></o:p></span></span></div>
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<span style="font-size: x-small;"><span lang="EN-US" style="color: #333333; font-family: Georgia, serif;">Blog: </span><span lang="EN-US" style="color: #999999; font-family: Georgia, serif;"><a href="https://jnnmarketing.blogspot.com%0B/">https://jnnmarketing.blogspot.com<br />
</a></span><span lang="EN-US" style="color: #333333; font-family: Georgia, serif;">Seminars: <a href="http://www.guerrilla-marketing.eu/">http://www.guerrilla-marketing.eu/</a></span><span lang="EN-US" style="color: #999999; font-family: Georgia, serif;"><br />
</span><span style="color: #333333; font-family: Georgia, serif;">Guerrilla Marketing във<span class="apple-converted-space"> </span></span><span lang="EN-US" style="color: #333333; font-family: Georgia, serif;">Facebook:<br />
</span><span class="MsoHyperlink"><span lang="EN-US" style="color: #999999; font-family: Georgia, serif;"><a href="https://web.facebook.com/groups/guerrillamarketingfans/">https://web.facebook.com/groups/guerrillamarketingfans/</a></span></span></span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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</span></o:p></span></div>
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<br /><br /> </span><div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com0tag:blogger.com,1999:blog-3211754275406397368.post-90241118831177144652019-01-28T13:10:00.000-08:002019-01-28T13:10:09.657-08:00Кой е модерният цвят на 2019?<div class="MsoNormal" style="background: white; line-height: 16.8pt;">
<span style="font-family: Georgia, Times New Roman, serif;"><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-size: 10pt;">За </span>Guerrilla Marketing комуникацията чрез цветовете e изключително важна за
мотивацията на хората, психологическото влияние, което оказват върху решението
за покупка и с какво се
свързват те в съзнанието на нашите клиенти.</span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, "Times New Roman", serif; font-size: 10pt;"><br /><br />Всяка година </span><span style="font-family: Georgia, "Times New Roman", serif;">Pantone Color Instutite </span><span style="font-family: Georgia, "Times New Roman", serif;">прогнозира кой ще бъде цветът на годината на база проучване на цветовете
сред индустриите и тяхното психологическо влияние с лидерството на</span><span style="font-family: Georgia, "Times New Roman", serif;"> </span><a href="http://eisemancolorblog.com/" style="font-family: Georgia, "Times New Roman", serif;" target="_blank"><span style="color: #999999;">Leatrice</span><span style="color: #999999;"> </span><span style="color: #999999;">Eiseman</span></a><span style="font-family: Georgia, "Times New Roman", serif;"> </span><span style="font-family: Georgia, "Times New Roman", serif;">- един от най-уважаваните консултанти в света в областта на цветовете и
тяхното психологическо влияние.</span><span lang="BG" style="font-family: Georgia, "Times New Roman", serif;"><br /><span style="color: #333333;"><span style="font-size: 10pt;"><br />За 2019 г. цветът е PANTONE </span></span></span><span lang="EN-US" style="font-family: Georgia, "Times New Roman", serif; font-size: 10pt;">16-1546 Living Coral</span><span lang="BG" style="font-family: Georgia, "Times New Roman", serif; font-size: 10pt;">.</span></div>
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<span style="color: #333333; font-family: Georgia, serif; font-size: 10pt;">Източник: </span><a href="https://www.pantone.com/" style="font-family: Georgia, serif; font-size: 10pt;">http<span lang="EN-US">s</span>://www.pantone.com/</a><br /></div>
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<span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span></div>
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<span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Living Coral e aнимиращ и жизнено-утвърждаващ нюанс на
оранжево със златен нюанс. </span><span lang="BG" style="color: black; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Той</span><span lang="EN-US" style="color: black; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"> е трептящ, мек, обгръщащ ви с топлота
и грижа</span><span lang="BG" style="color: black; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">. </span><span lang="EN-US" style="color: black; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Living Coral e въплъщение на игривост, енергия и стремеж отново да се
свържеш с природата. <br /></span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC2jlSRZCl8_f4bRq1E2OBEPksemDaHlhZ2yNKYpCzORfp8QkX3gIxEnjEjyTjooXk8dbRSSEyfj8hXIxA8ptK9LvzBmcBxnkmFgbm89BgoIz_4eYxbTDfjTvOGotrg-2h7ldJJds15g3k/s1600/PantoneColoroftheYear2019.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1334" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC2jlSRZCl8_f4bRq1E2OBEPksemDaHlhZ2yNKYpCzORfp8QkX3gIxEnjEjyTjooXk8dbRSSEyfj8hXIxA8ptK9LvzBmcBxnkmFgbm89BgoIz_4eYxbTDfjTvOGotrg-2h7ldJJds15g3k/s400/PantoneColoroftheYear2019.jpg" width="333" /></a></div>
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<span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />“</span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Въпреки че има сериозност - подхранващият аспект на
запазването на нашите океански коралови рифове - в същото време има елемент на
игривост, прикрепен към цвета Living Coral. Коралът е цвят на красотата и цв</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">ят</span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">, </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">от </span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">който хората са толкова привлечени. Помислете най-вече
за залеза. Той създава картина на някакво прекрасно тропическо място, на място,
където бихте искали да си почивате.</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">!</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">” – </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">споделя </span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://eisemancolorblog.com/">Leatrice Eiseman</a></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">, Изпълнителен директор на </span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Pantone
Color Institute</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">.<br /><br /></span></div>
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<span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 10pt;">Цветът на 201</span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 10pt;">9 </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 10pt;">Living Coral изразява топлината, този вид хармония, човешкото
взаимодействие и социалната връзка, които търсим. Tова е нещо, което е присъщо
на човешкия ум. Той ви </span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 10pt;">дърпа</span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 10pt;"> </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 10pt;">навътре, събира ви по толкова
топъл и приветлив начин, че отваря път към позитивни мисли</span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 10pt;"> и </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 10pt;"> е наистина важна част
от изразяването на цвета на годината с Living Coral.<br /><br /><a href="file:///C:/Janet/DELL/JNN/jnnmarketing.blogspot.com/%D0%92%D0%B8%D0%B6%D1%82%D0%B5%C2%A0%20%D1%81%D1%82%D1%80%D0%B0%D1%85%D0%BE%D1%82%D0%BD%D0%B8%D1%82%D0%B5%20%D0%BF%D1%80%D0%B8%D0%BC%D0%B5%D1%80%D0%B8%20%D0%BD%D0%B0%20Living%20Coral%20%D0%B2%20%D0%BC%D0%BE%D1%8F%20Pinter%D0%B5st%C2%A0board,%C2%A0%C2%A0%D0%BF%D0%BE%D1%81%D0%B2%D0%B5%D1%82%D0%B5%D0%BD%20%D0%BD%D0%B0%20%D1%86%D0%B2%D0%B5%D1%82%D0%BE%D0%B2%D0%B5%D1%82%D0%B5%20%3e%3e%0b%0bhttps:/www.pinterest.com/janetnaidenova/colors/%0b%0d">Вижте страхотните примери на <span lang="EN-GB">Living Coral</span><span lang="EN-GB"> </span>в моя <span lang="EN-US">Pinter</span>е<span lang="EN-US">st board, </span>посветен на цветовете >></a></span><span style="font-size: 10pt;"> </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA6wvM6Vzwi0ZMXgpA-BMN8H32lINvLGGDpeC25xbQZvKt-E_m31Ijff5mn5LmZ1SjU5A2eAnrmmrvo4m8XOeSlNj3w0YUgraMDl45AKtSrXPo1fOAPoA0IP30qGitteDHaDh0HWLXyAXn/s1600/Pnterest_Living_Coral.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="751" data-original-width="1531" height="195" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA6wvM6Vzwi0ZMXgpA-BMN8H32lINvLGGDpeC25xbQZvKt-E_m31Ijff5mn5LmZ1SjU5A2eAnrmmrvo4m8XOeSlNj3w0YUgraMDl45AKtSrXPo1fOAPoA0IP30qGitteDHaDh0HWLXyAXn/s400/Pnterest_Living_Coral.png" width="400" /></a></div>
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<span lang="BG" style="background: white; color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="file:///C:/Janet/DELL/JNN/jnnmarketing.blogspot.com/%D0%92%D0%B8%D0%B6%D1%82%D0%B5%C2%A0%20%D1%81%D1%82%D1%80%D0%B0%D1%85%D0%BE%D1%82%D0%BD%D0%B8%D1%82%D0%B5%20%D0%BF%D1%80%D0%B8%D0%BC%D0%B5%D1%80%D0%B8%20%D0%BD%D0%B0%20Living%20Coral%20%D0%B2%20%D0%BC%D0%BE%D1%8F%20Pinter%D0%B5st%C2%A0board,%C2%A0%C2%A0%D0%BF%D0%BE%D1%81%D0%B2%D0%B5%D1%82%D0%B5%D0%BD%20%D0%BD%D0%B0%20%D1%86%D0%B2%D0%B5%D1%82%D0%BE%D0%B2%D0%B5%D1%82%D0%B5%20%3e%3e%0b%0bhttps:/www.pinterest.com/janetnaidenova/colors/%0b%0d"><br />
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<span lang="BG" style="background: white; font-size: 10pt; line-height: 150%;"><span style="font-family: Georgia, Times New Roman, serif;">Нека направим и ретроспекция към цветовете от предишните години:</span></span></div>
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<span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.com/2018/01/2018.html">Цветът на 2018 бе<span lang="EN-US" style="background: white; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"> “</span><span style="background: white; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Ултра виолетов“</span></a></span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;"> -</span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;"> </span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;">мистериозен, интуитивен и вдъхновяващ за един нов свят</span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;">!</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span class="MsoHyperlink"><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.bg/2017/01/2017.html">Цветът на 2017 бе <span lang="EN-US" style="background: white; mso-ansi-language: EN-US;">“</span><span style="background: white;">Зеленина“ </span></a></span></span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> - </span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">жизнен, естествено ярък и вдъхновяващ за ново начало.</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span class="MsoHyperlink"><span lang="BG" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.bg/2016/01/2016.html"><span style="color: #3333cc;">Цветовете на 2016 бяха два Rose Quartz и Serenity</span>,</a></span></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> които носят спокойствие и релакс. <br />
</span><span class="MsoHyperlink"><span lang="BG" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.bg/2015_01_01_archive.html"><span style="color: #3333cc;">Цветът на 2015 бе „Марсала“</span></a></span></span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">- </span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">насърчава</span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">щ</span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">към</span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> творчество и експериментиране</span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">. </span><span lang="EN-US" style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span class="MsoHyperlink"><span lang="BG" style="border: none windowtext 1.0pt; color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; padding: 0cm;"><a href="http://jnnmarketing.blogspot.bg/2014_01_01_archive.html"><span style="color: #3333cc;">Цветът на 2014 г. бе цветът на сияйната орхидея</span></a></span></span><span lang="BG" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">, </span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">който е завладяващ, магически, загадъчен, а<b><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"> </span></b><span class="MsoHyperlink"><span style="border: none windowtext 1.0pt; color: #3333cc; mso-border-alt: none windowtext 0cm; padding: 0cm;"><a href="http://jnnmarketing.blogspot.bg/2013/01/2013.html"><span style="color: #3333cc;">през 2013 г.модерният цвят бе изумрудено зеленият</span></a></span></span><span style="border: none windowtext 1.0pt; color: #3333cc; mso-bidi-font-weight: bold; mso-border-alt: none windowtext 0cm; padding: 0cm;">,<b> </b></span>изпълнен с блясък и
очарование<span style="color: #333333;">.</span></span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
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Споделям с Вас и статиите за влиянието на формите и цветовете, </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">които ще Ви бъдат полезни</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">:<br /><br /></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">1. </span><span class="MsoHyperlink"><span lang="EN-US" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;"><a href="http://jnnmarketing.blogspot.bg/2015/07/guerrilla-marketing.html"><span style="color: #3333cc;">Guerrilla Marketing и емоциите на цветовете в маркетинга</span><span lang="BG" style="color: #3333cc; mso-ansi-language: BG;"> >></span></a><br /><br />2. </span></span><a href="http://jnnmarketing.blogspot.com/2009_03_01_archive.html" style="font-family: Georgia, serif; font-size: 10pt;" target="_blank"><span style="color: #3333cc;">Как жените и</span><span style="color: #3333cc; mso-ansi-language: BG;"> </span><span style="color: #3333cc;">мъжете възприемат формите и цветовете и
как те им въздействат >></span></a></div>
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<span lang="BG" style="font-family: Georgia, serif; font-size: 10pt; line-height: 150%;">Нека </span><span lang="EN-US" style="font-family: Georgia, serif; font-size: 10pt; line-height: 150%;">2019 е изпълнена с</span><span lang="BG" style="font-family: Georgia, serif; font-size: 10pt; line-height: 150%;"> топлина и позитивизъм</span><span lang="EN-US" style="font-family: Georgia, serif; font-size: 10pt; line-height: 150%;">!<o:p></o:p></span></div>
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<span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
</span><span class="MsoHyperlink"><span lang="EN-US" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="https://web.facebook.com/groups/guerrillamarketingfans/"><span style="color: #3333cc;">Присъединете се към Guerrilla Marketing групата във
Facebook</span></a></span></span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">, за да споделяме
заедно добрите примери!</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
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<span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">..........................................................................</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 15.6pt; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Жанет Найденова<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Маркетинг консултант<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Certified Master of Guerrilla Marketing Coach<o:p></o:p></span></div>
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<span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #222222; font-family: Georgia, serif; font-size: 10pt;">GSM:</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span lang="EN-US" style="color: #1155cc; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">+359
888 616 498</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #222222; font-family: Georgia, serif; font-size: 10pt;">e-mail: </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333399; font-family: Georgia, serif; font-size: 10pt;"><a href="https://jupiter.icnhost.net:2096/cpsess2998005499/horde/imp/message.php?mailbox=INBOX.Sent&index=12668" target="_blank"><span style="color: #333399; text-decoration-line: none;">jnnconsult@gmail.com</span></a></span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">twitter: @jnnmarketing<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">LinkedIn: </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #1155cc; font-family: Georgia, serif; font-size: 10pt;"><a href="http://bg.linkedin.com/in/janetnaidenova/" target="_blank"><span style="color: #1155cc; text-decoration-line: none;">bg.linkedin.com/in/janetnaidenova/</span></a></span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Blog: </span><span lang="EN-US" style="color: #999999; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.com/"><span style="color: #999999; text-decoration-line: none;">http://jnnmarketing.blogspot.com</span></a></span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
Seminars: </span><span lang="EN-US" style="color: #999999; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://www.guerrilla-marketing.eu/"><span style="color: #999999; text-decoration-line: none;">http://www.guerrilla-marketing.eu</span></a><br />
</span><span style="color: #333333; font-size: 10.0pt; mso-ansi-language: EN-GB;">Guerrilla
Marketing във<span class="apple-converted-space"> </span></span><span lang="EN-US" style="color: #333333; font-size: 10.0pt;">Facebook:<br />
</span><span class="MsoHyperlink"><span lang="EN-US" style="color: #999999; font-size: 10.0pt;"><a href="https://web.facebook.com/groups/guerrillamarketingfans/" target="_blank"><span style="color: #999999;">https://web.facebook.com/groups/guerrillamarketingfans/</span></a></span></span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span lang="BG" style="background: white; color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="file:///C:/Janet/DELL/JNN/jnnmarketing.blogspot.com/%D0%92%D0%B8%D0%B6%D1%82%D0%B5%C2%A0%20%D1%81%D1%82%D1%80%D0%B0%D1%85%D0%BE%D1%82%D0%BD%D0%B8%D1%82%D0%B5%20%D0%BF%D1%80%D0%B8%D0%BC%D0%B5%D1%80%D0%B8%20%D0%BD%D0%B0%20Living%20Coral%20%D0%B2%20%D0%BC%D0%BE%D1%8F%20Pinter%D0%B5st%C2%A0board,%C2%A0%C2%A0%D0%BF%D0%BE%D1%81%D0%B2%D0%B5%D1%82%D0%B5%D0%BD%20%D0%BD%D0%B0%20%D1%86%D0%B2%D0%B5%D1%82%D0%BE%D0%B2%D0%B5%D1%82%D0%B5%20%3e%3e%0b%0bhttps:/www.pinterest.com/janetnaidenova/colors/%0b%0d">
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<br /><span style="background: white;"><o:p></o:p></span></span></div>
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<div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com1tag:blogger.com,1999:blog-3211754275406397368.post-8261773578928932102018-09-05T13:04:00.000-07:002018-09-05T13:04:08.879-07:00GUERRILLA MARKETING Е СЪЗДАДЕН ЗА МАЛКИЯ И СРЕДНИЯ БИЗНЕС И ПРЕДПРЕМАЧИТЕ<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><img alt="Guerrilla Marketing в предаването "В развитие" на BloombergTV" border="0" data-original-height="408" data-original-width="643" height="253" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoCYFte-8_Sn6fB4RpUBU8GVs_KYdUGPqRWVM3YpCF3CPfG6DyJfWvgtZrjP9uoquuUWKjkv5JmLieA2rsXqAVh9nnLjKxgsRS6QSMzvgxB2ScxacYf0rA9lTXfo6qS71-ZSxKEpz8U-bd/s400/Guerrilla_Marketing_%25D0%2596%25D0%25B0%25D0%25BD%25D0%25B5%25D1%2582_%25D0%259D%25D0%25B0%25D0%25B9%25D0%25B4%25D0%25B5%25D0%25BD%25D0%25BE%25D0%25B2%25D0%25B0_BoombergTV.png" style="margin-left: auto; margin-right: auto;" title="Герила Маркетинг в предаването "В развитие" на BloombergTV" width="400" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="https://www.bloombergtv.bg/novini/2018-09-05/gerila-marketingat-e-podhodyasht-za-malkiya-i-sreden-biznes" target="_blank"><b>Вижте видео-интервюто тук >></b></a></td></tr>
</tbody></table>
<br />
<div class="MsoNormal" style="background: white; line-height: 120%;">
<span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #2a343f; font-family: Georgia, serif; font-size: 10pt; line-height: 120%;">“Герила маркетингът е създаден, за да помага на
малкия и среден бизнес, както и на предприемачите, тъй като всеки стартира своя
бизнес с голяма идея и малко средства!” Това </span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #2a343f; font-family: Georgia, serif; font-size: 10pt; line-height: 120%;">споделих днес в </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #2a343f; font-family: Georgia, serif; font-size: 10pt; line-height: 120%;">предаването "В развитие"</span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #2a343f; font-family: Georgia, serif; font-size: 10pt; line-height: 120%;"> на </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #2a343f; font-family: Georgia, serif; font-size: 10pt; line-height: 120%;">BloombergTV с водещ Вероника Денизова. </span></div>
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<span style="color: #2a343f; font-family: Georgia, serif; font-size: 10pt;"><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 10pt; line-height: 107%;"><br /><b>Как
възниква Герила маркетингът, какво представлява и къде намира приложение?</b></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEOe3ViqjCvfRwaLhnYmEuoKzfQjeINCrk7kdmGr43N_6aAfNduQyT_Dr1HDAtd8iUJYJHwPNofC8pxl5F9_8ak4k38DWrM2mIqLSnhDWqgAxilvC-zMD1F78pib6q48SbY93KEkPcmQk5/s1600/GMBook_Cover.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1200" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEOe3ViqjCvfRwaLhnYmEuoKzfQjeINCrk7kdmGr43N_6aAfNduQyT_Dr1HDAtd8iUJYJHwPNofC8pxl5F9_8ak4k38DWrM2mIqLSnhDWqgAxilvC-zMD1F78pib6q48SbY93KEkPcmQk5/s320/GMBook_Cover.jpg" width="240" /></a></div>
<span lang="BG" style="background: white; color: #2a343f; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-size: 10pt; line-height: 107%;">
За първи път </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-size: 10pt; line-height: 107%;">Guerrilla Marketing </span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-size: 10pt; line-height: 107%;">се
споменава през 1984 г. в книгата </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-size: 10pt; line-height: 107%;">“Guerrilla Marketing”
</span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-size: 10pt; line-height: 107%;">на </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-size: 10pt; line-height: 107%;">Jay
Conrad Levinson. </span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-size: 10pt; line-height: 107%;">По
това време </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-size: 10pt; line-height: 107%;">Jay Levinson преподава “Guerrilla Marketing” във
филиала на Калифорнийския университет в Berkley.</span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-size: 10pt; line-height: 107%;"> </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-size: 10pt; line-height: 107%;">Той
е практикът на “Guerrilla Marketing” в Америка, като Senior Vice President на
J. Walter Thomson и лично използва тази нова концепция като Creative Director
на Leo Burnett Advertising в Европа.<br /></span></span><br />
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<span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%;">“Guerrilla Marketng</span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-ansi-language: BG;">“ бе </span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%;">книгата, която </span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-ansi-language: BG;">ме</span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%;"> запленени и наистина преобърна живота ми.</span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-ansi-language: BG;"> Годината бе 1993 г. </span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%;"> Оттогава
се занимавам с тази нова философия за маркетинга, изследвам, анализирам,
тествам и измервам ефективността на различни нови и нестандартни маркетинг
средства.</span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-ansi-language: BG;"> Ето каква бе <b><a href="https://jnnmarketing.blogspot.com/2009/04/" target="_blank">първата
ми среща с <span lang="EN-US">Guerrilla Marketing
></span></a></b></span><span class="MsoHyperlink"><span lang="EN-US" style="background: white; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-ansi-language: BG;"><br /><span style="color: #333333; font-size: 10pt;"><br />Кратка дефиниция:</span></span></span></div>
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<span style="background: white;">“Guerrilla Marketing представлява нетрадиционни
начини за маркетиране при нисък бюджет с висока възвращаемост!”<br />
<br />
Guerrilla Marketing е философия. Той е нестандартен, нетрадиционен и е
изключително гъвкав. Вместо да инвестира само пари в маркетинга, Guerrilla
Marketing инвестира време, енергия и въобръжение и прилага съвременната
психология в успешната маркетингова дейност. Guerrilla Marketing си поставя за
цел да "надмисли" конкуренцията, а не да я "надхарчи".
Guerrilla Marketing търси да получи съгласие чрез маркетинга и след това да
използва това съгласие или “позволение” за да маркетира продуктите и услугите
си само към хората, проявили интерес. Guerrilla Marketing устремено се
посвещава на последващите маркетинг действия към клиентите, след като веднъж са
закупили стока или услуга. Единственият критерий за ефективност на Guerrilla
Marketing е печалбата.</span></span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Arial;"><br />
</span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-ansi-language: BG;"><br />
</span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%;">Guerrilla </span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-ansi-language: BG;">маркетинг </span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%;">концепция</span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-ansi-language: BG;">та</span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%;">
оказва толкова силно вляние върху маркетинга, че книгите на Jay Levonson са
преведени на 41 езика (включително има 2 книгi, преведена на български език) и
са задължително четиво в много утвърдени MBA (Master of Business
Administration) програми в света<br /><br /><o:p></o:p></span></div>
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<span lang="BG" style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 107%;">Guerrilla Marketing </span><span style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 107%;">e </span><span lang="BG" style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 107%;">природата на малкия и среден бизнес и предприемческия дух! </span></div>
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<span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-ansi-language: BG;"><br /><o:p></o:p></span></div>
<h3 style="background: white; line-height: 16.8pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">Ето няколко примера на </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">Guerrilla Marketing </span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt;">от България и света:<br />
<br />
</span><span lang="EN-US" style="color: #cc6600; font-family: "Georgia",serif; font-size: 10.0pt; font-weight: normal;"><a href="https://jnnmarketing.blogspot.com/2011/09/guerrilla-marketing-ikea.html">Guerrilla
Marketing. Как стартира IKEA България?</a></span><span lang="EN-US" style="color: #cc6600; font-family: "Georgia",serif; font-weight: normal;"><br />
</span><span lang="EN-US" style="color: #cc6600; font-family: "Georgia",serif; font-size: 10.0pt; font-weight: normal;"><a href="http://jnnmarketing.blogspot.com/2011/04/guerrilla-marketing-guerrilla-mini.html">Guerrilla
Marketing. Уникална Guerrilla реклама на Mini - пример от България</a></span><span lang="EN-US" style="color: #cc6600; font-family: "Georgia",serif; font-weight: normal;"><br />
</span><span lang="EN-US" style="color: #cc6600; font-family: "Georgia",serif; font-size: 10.0pt; font-weight: normal;"><a href="http://jnnmarketing.blogspot.com/2011/05/guerrilla-marketing-mini-2.html">Guerrilla
Marketing кампания в България - MINI - серия 2</a></span><span lang="EN-US" style="color: #cc6600; font-family: "Georgia",serif; font-weight: normal;"><o:p></o:p></span></h3>
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<span lang="EN-US" style="color: #cc6600; font-family: "Georgia",serif; font-size: 10.0pt; font-weight: normal;"><a href="http://jnnmarketing.blogspot.com/2013/03/guerrilla-marketing.html">“Разбиващ”
пример на Guerrilla Marketing от България :-)</a><o:p></o:p></span></h3>
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<span lang="EN-US" style="color: #cc6600; font-family: "Georgia",serif; font-size: 10.0pt; font-weight: normal;"><a href="http://jnnmarketing.blogspot.com/2011/08/ikea-guerrilla-marketing.html">Какво
общо имат IKEA, Guerrilla Marketing и спирките?</a><br />
<a href="https://jnnmarketing.blogspot.com/2014/02/guerrilla-marketing-guerrilla-marketing.html">Guerrilla
Marketing. Видео пример на Guerrilla Marketing от IKEA. Брилятна идея!</a><br /><b style="color: #333333; font-size: 10pt;"><span lang="EN-US" style="font-size: 10pt; line-height: 107%;"><a href="https://www.youtube.com/watch?v=yFFMdi1-t6Q"><span style="font-weight: normal;">Guerrilla за социална клауза – </span><span lang="BG" style="font-weight: normal; mso-ansi-language: BG;">кампания на </span><span style="font-weight: normal;">NIKE </span><span lang="BG" style="font-weight: normal; mso-ansi-language: BG;">по случай „Световният ден без автомобили“</span></a></span></b></span></h3>
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<span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-weight: normal;">
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<span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: Arial;"><b><span lang="BG" style="font-size: 10pt; line-height: 107%;">Как се измерва ефективността на </span><span lang="EN-US" style="font-size: 10pt; line-height: 107%;">Guerrilla
Marketing?</span></b><br /><br />Единственият
критерий за ефективност на Guerrilla Marketing е печалбата!<br />
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<span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Arial Unicode MS"; mso-fareast-font-family: "Arial Unicode MS";">“Колкото и нестандартен да
е криейтивът на една кампания, ако тя не носи печалба за бизнеса, не е </span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Arial Unicode MS"; mso-fareast-font-family: "Arial Unicode MS";">Guerrilla Marketing. </span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;">Може да имате най-впечатляващата реклама, която е спечелила всички награди
за креативност, но ако тази реклама, не е донесла печалба за рекламодателя си,
то тя не е </span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt;">Guerrilla</span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG;">!” </span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Arial Unicode MS"; mso-fareast-font-family: "Arial Unicode MS";">– Jay
Conrad Levinson</span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Arial Unicode MS"; mso-fareast-font-family: "Arial Unicode MS";">, бащата на </span><span lang="EN-US" style="background: white; color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Arial Unicode MS"; mso-fareast-font-family: "Arial Unicode MS";">Guerrilla Marketing.</span></div>
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<span lang="EN-US" style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 14.2667px;"><b><span lang="EN-US" style="background-color: transparent; font-size: 10pt; line-height: 14.2667px;">Как </span><span lang="BG" style="background-color: transparent; font-size: 10pt; line-height: 14.2667px;">еволюира </span><span lang="EN-US" style="background-color: transparent; font-size: 10pt; line-height: 14.2667px;">Guerrilla Marketing </span></b><span lang="BG" style="background-color: transparent; font-size: 10pt; line-height: 14.2667px;"><b>през годините?</b></span><br /><br />С появата на нови комуникационни канали </span><span lang="BG" style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 14.2667px;">и начини за комуникация</span><span lang="EN-US" style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 14.2667px;">, тактическите средства на Guerrilla Marketing </span><span lang="BG" style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 14.2667px;">се увеличават и от списък със 100 маркетинг средства</span><span lang="BG" style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 14.2667px;"> </span><span lang="BG" style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 14.2667px;">в реалния свят, над половината от които са безплатни, вече притежава списък с над 200 маркетинг средства – 100 офлайн и 100 онлайн. От кампании тип „сандвич“ и флайери, нестандартни билбордове, </span><span lang="EN-US" style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 14.2667px;">Guerrilla Marketing </span><span lang="BG" style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 14.2667px;">кампаниите се превръщат във </span><span lang="EN-US" style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 14.2667px;">viral </span><span lang="BG" style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 14.2667px;">маркетинг кампании с клиповете си в </span><span lang="EN-US" style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 14.2667px;">YouTube </span><span lang="BG" style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 14.2667px;">и достигат милиони гледания.</span><span lang="BG" style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 14.2667px;"> </span><span lang="EN-US" style="background: white; color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 14.2667px;"><a href="https://www.youtube.com/watch?v=lqT_dPApj9U"><b>Guerrilla <span lang="BG">кампанията на </span>Coca Cola <span lang="BG">„</span>Happiness Machine<span lang="BG">“</span></b></a></span><span lang="EN-US" style="background: white; color: #222222; font-family: Georgia, serif; font-size: 10pt; line-height: 14.2667px;"> </span><span lang="EN-US" style="background: white; color: #222222; font-family: Georgia, serif; font-size: 10pt; line-height: 14.2667px;">e </span><span lang="BG" style="background: white; color: #222222; font-family: Georgia, serif; font-size: 10pt; line-height: 14.2667px;">с над 8.5 млн. гледания в </span><span lang="EN-US" style="background: white; color: #222222; font-family: Georgia, serif; font-size: 10pt; line-height: 14.2667px;">YouTube. </span></div>
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<span style="color: #222222; font-family: Georgia, serif;"><span style="background-color: white; font-size: 13.3333px;"><b>Какво е бъдещето на Guerrilla Marketing?</b><br /><br />За да узнаете какво е <b><a href="https://www.bloombergtv.bg/novini/2018-09-05/gerila-marketingat-e-podhodyasht-za-malkiya-i-sreden-biznes" target="_blank">бъдещето на Guerrilla Marketing вижте интервюто тук >></a></b></span></span></div>
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<b style="font-family: Georgia, serif; font-size: 10pt;">АНОНС: </b></div>
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<span lang="BG" style="font-family: Georgia, serif; font-size: 10pt;"></span></h3>
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<span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; font-weight: normal; mso-ansi-language: BG;">Всяко първо число на месеца стартира практическа 4 седмична
онлайн коучинг програма </span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-weight: normal;">Guerrilla Marketing “</span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-weight: normal;">Как да създадем успешен маркетинг план“</span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; font-weight: normal; mso-ansi-language: BG;"> – стъпка по стъпка към постигане на успех с личен </span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; font-weight: normal;">Guerrilla Marketing </span><span lang="BG" style="font-family: Georgia, serif; font-size: 10pt;"><span style="font-weight: normal;">треньор. </span><a href="http://www.guerrilla-marketing.eu/">Научете повече тук >></a><span style="font-weight: normal;"><o:p></o:p></span></span></h3>
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<span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #222222; font-family: Georgia, serif; font-size: 10pt;">GSM:</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span lang="EN-US" style="color: #1155cc; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">+359
888 616 498</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #222222; font-family: Georgia, serif; font-size: 10pt;">e-mail: </span><span lang="EN-US"><a href="https://jupiter.icnhost.net:2096/cpsess2998005499/horde/imp/message.php?mailbox=INBOX.Sent&index=12668" target="_blank"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333399; font-family: Georgia, serif; font-size: 10pt; text-decoration-line: none;">jnnconsult@gmail.com</span></a></span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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</span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Online courses</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">: </span><span lang="EN-US"><span style="color: #999999; font-family: Georgia, serif; font-size: 10pt; text-decoration-line: none;"><a href="http://www.guerrilla-marketing.eu/">http://www.guerrilla-marketing.eu</a></span></span><span lang="EN-US" style="color: #999999; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://www.guerrilla-marketing.eu/" target="_blank"> </a><br />
</span><span style="color: #333333; font-size: 10.0pt; mso-ansi-language: EN-GB;">Guerrilla
Marketing във<span class="apple-converted-space"> </span></span><span lang="EN-US" style="color: #333333; font-size: 10.0pt;">Facebook:<br />
</span><span lang="EN-US"><span style="color: #999999; font-size: 10.0pt;"><a href="https://web.facebook.com/groups/guerrillamarketingfans/" target="_blank">https://web.facebook.com/groups/guerrillamarketingfans/</a></span></span></div>
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<!--[endif]--></span><div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com0tag:blogger.com,1999:blog-3211754275406397368.post-88884937446839178742018-01-21T08:52:00.000-08:002018-01-21T09:31:08.138-08:00Кой е модерният цвят на 2018?<div class="MsoNormal" style="background: white; line-height: 16.8pt;">
<span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Цветовете имат огромно психологическо влияние върху
съзнанието на нашите клиенти, върху техния избор за покупка и превръщането на
лоялните ни клиенти в ревностни последователи на бранда. </span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Guerrilla Marketing</span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"> обръща специално внимание на цветовете и тяхното психологическо
влияние на подсъзнатено ниво. <o:p></o:p></span></div>
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<span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10pt;">Ежегодно, в края на декември, </span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10pt;">Pantone
Color Institute</span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10pt;"> анонсира цветът за следващата година и
всички индустрии го очакват с нетърпение. За 2018г. цветът е PANTONE 18-3838 Ultra Violet</span><span style="color: #333333; font-family: "georgia" , serif; font-size: 10pt;">! </span></div>
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<span style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><br /><o:p></o:p></span></div>
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<span style="color: #333333; font-family: "georgia" , serif; font-size: 10pt;"><br />Източник: </span>https://www.pantone.com/</div>
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<span lang="BG" style="background-color: white; font-family: "georgia" , serif; font-size: 10pt;"><span style="color: #333333;">Един драматично-провокативен цвят, който комуникира
оригиналност, изобретателност, визия, които ни насочват към бъдещето. </span></span><span style="background-color: white; color: #333333; font-family: "georgia" , serif; font-size: 10pt;">Цветът на годината е един момент във времето, който
осигурява стратегическа насоченост за света на тенденциите и дизайна,
отразявайки целогодишната работа на Pantone Color Institute и който цвят
вдъхновява и очарова дизайнерите и търговските марки. </span></div>
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Вижте едно прекрасно видео, посветено на „</span><span style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Ultra
Violet</span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">“ - цветът на 2018:<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10pt;">“</span><span style="color: #333333; font-family: "georgia" , serif; font-size: 10pt;">Живеем във време, което изисква изобретателност и въображение. Това е творческо вдъхновение, което е </span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10pt;">характерно за </span><span style="color: #333333; font-family: "georgia" , serif; font-size: 10pt;">PANTONE 18-3838 Ultra Violet - синята морава, която заема нашето съзнание и потенциал на по-високо ниво. От </span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10pt;">изследването</span><span style="color: #333333; font-family: "georgia" , serif; font-size: 10pt;"> на новите технологии и голямата галактика, до артистичния израз и духовното отражение, интуитивният Ultra Violet осветява пътя до това, което предстои. Сложният и съзерцателен Ultra Violet предлага мистериите на космоса, интригата и откритията отвъд мястото, където сме сега. Огромното и неограничено нощно небе е символ на това, което е възможно и продължава да вдъхновява желанието да преследваме свят, който е извън нашият</span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10pt;">!</span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10pt;">” – </span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10pt;">споделя<a href="http://eisemancolorblog.com/" target="_blank"> </a></span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10pt;"><a href="http://eisemancolorblog.com/" target="_blank">Leatrice Eiseman</a></span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10pt;">, Изпълнителен директор на </span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10pt;">Pantone Color Institute, </span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10pt;">един от най-уважаваните консултанти в света в областта на цветовете и тяхното психологическо влияние.</span><span lang="EN-US" style="background: white; color: #333333; font-family: "georgia" , serif; font-size: 10pt;"><br />Цветът на 2018 г. “</span><span lang="BG" style="background: white; color: #333333; font-family: "georgia" , serif; font-size: 10pt;">Ултра виолетов“ е</span><span lang="EN-US" style="background: white; color: #333333; font-family: "georgia" , serif; font-size: 10pt;"> </span><span lang="BG" style="background: white; color: #333333; font-family: "georgia" , serif; font-size: 10pt;">мистериозен, интуитивен и вдъхновяващ за един нов свят</span><span lang="EN-US" style="background: white; color: #333333; font-family: "georgia" , serif; font-size: 10pt;">!</span></div>
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<span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="color: #674ea7;"><a href="https://www.pinterest.com/janetnaidenova/colors/" style="background-color: white; font-family: Georgia, serif; font-size: 10pt;" target="_blank">Вижте страхотните примери на <span lang="EN-GB">Ultra Violet</span><span lang="EN-GB"> </span>в моя <span lang="EN-US">Pinter</span>е<span lang="EN-US">st board, </span>посветен на цветовете >></a><span style="font-family: "georgia" , serif;"><span style="background-color: white; font-size: 10pt;"> </span><span style="background-color: white; font-size: 13.3333px;"><br /></span></span></span></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiracToY8oAGS5g5fMJYT2u8yB5I_7yjo45eEG1Pw9JEDxUmkG6Jb1DkwZs2U9SwhWpf-uQYj6ohVz67SZOGsYY39U4dEmq2LgSV-Ebs6PcAZyJ7edGBFnJdYkHjcedpGYFGxPeLs4DW4TF/s1600/Ultra-Violet_Examples.png" imageanchor="1" style="clear: left; display: inline !important; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="565" data-original-width="566" height="398" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiracToY8oAGS5g5fMJYT2u8yB5I_7yjo45eEG1Pw9JEDxUmkG6Jb1DkwZs2U9SwhWpf-uQYj6ohVz67SZOGsYY39U4dEmq2LgSV-Ebs6PcAZyJ7edGBFnJdYkHjcedpGYFGxPeLs4DW4TF/s400/Ultra-Violet_Examples.png" width="400" /></a></h3>
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<span lang="BG" style="background: white; color: #3333cc; font-family: "georgia" , serif; font-size: 10pt;"> </span><span lang="BG" style="background: white; border: 1pt none; font-family: "times new roman" , serif; font-size: 10.5pt; line-height: 107%; padding: 0cm;">Източник:</span><span lang="EN-US" style="background: white; border: 1pt none; font-family: "times new roman" , serif; font-size: 10.5pt; line-height: 107%; padding: 0cm;"> </span><span lang="EN-US" style="background-color: white; font-family: "times new roman" , serif; font-size: 11pt; line-height: 107%;"><span style="border: 1pt none; color: #003569; font-size: 10.5pt; font-stretch: inherit; line-height: 107%; padding: 0cm;"><a href="https://www.instagram.com/sampleboard.inspo/" style="font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit;">@sampleboard.inspo</a></span></span></div>
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<span lang="BG"><span lang="EN-US" style="font-family: "times new roman" , serif; font-size: 11.0pt; line-height: 107%;"><span style="border: 1pt none; color: #351c75; font-size: 10.5pt; font-stretch: inherit; line-height: 107%; padding: 0cm;"><br /></span></span></span></div>
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<span lang="EN-US"><span style="color: #351c75;"><a href="http://jnnmarketing.blogspot.bg/2017/01/2017.html" target="_blank"><span lang="BG" style="font-family: "georgia" , serif; font-size: 10pt; line-height: 150%;">Цветът на 2017 бе </span><span style="background: white; font-family: "georgia" , serif; font-size: 10pt; line-height: 150%;">“</span><span lang="BG" style="background: white; font-family: "georgia" , serif; font-size: 10pt; line-height: 150%;">Зеленина“ </span></a></span></span><span lang="EN-US" style="background: white; font-family: "georgia" , serif; font-size: 10pt; line-height: 150%;"><span style="color: #351c75;"> </span><span style="color: #333333;">- </span></span><span lang="BG" style="background: white; color: #333333; font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;">жизнен, естествено ярък и вдъхновяващ за ново начало.</span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<span lang="EN-US"><a href="http://jnnmarketing.blogspot.bg/2016/01/2016.html" target="_blank">Цветовете на 2016 бяха два Rose Quartz иSerenity,</a></span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;"> които носят спокойствие и релакс. <br />
</span><span lang="EN-US"><span lang="BG" style="color: #3333cc; font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;"><a href="http://jnnmarketing.blogspot.bg/2015_01_01_archive.html" target="_blank">Цветът на 2015 бе „Марсала“</a></span></span><span lang="BG" style="font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;"><a href="http://jnnmarketing.blogspot.bg/2015_01_01_archive.html" target="_blank">-</a> </span><span lang="EN-US" style="font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;">насърчава</span><span lang="BG" style="font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;">щ</span><span lang="EN-US" style="font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;"> </span><span lang="BG" style="font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;">към</span><span lang="EN-US" style="font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;"> творчество и експериментиране</span><span lang="BG" style="font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;">. </span><span lang="EN-US" style="font-family: "times new roman" , serif; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<a href="http://jnnmarketing.blogspot.bg/2014_01_01_archive.html" target="_blank">Цветът на 2014 г. бе цветът на сияйнатаорхидея, </a><span lang="BG" style="font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;">който е завладяващ, магически, загадъчен, а<b><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"> </span></b></span><span lang="EN-US"><span lang="BG" style="border: none 1.0pt; color: #3333cc; font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%; padding: 0cm;"><a href="http://jnnmarketing.blogspot.bg/2013/01/2013.html" target="_blank">през 2013 г.модерният цвят бе изумрудено
зеленият</a></span></span><span lang="BG" style="border: none 1.0pt; color: #3333cc; font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%; padding: 0cm;"><a href="http://jnnmarketing.blogspot.bg/2013/01/2013.html" target="_blank">,</a><b> </b></span><span lang="BG" style="font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;">изпълнен с блясък
и очарование<span style="color: #333333;">.</span></span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;"><br />
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Споделям с Вас и статиите за влиянието на формите и цветовете, </span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;">които ще Ви бъдат полезни</span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;">:</span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;"><br />
</span><span lang="EN-US"><span style="color: #3333cc; font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;"><a href="http://jnnmarketing.blogspot.bg/2015/07/guerrilla-marketing.html" target="_blank">Guerrilla Marketing и емоциите на цветовете в маркетингa</a>>></span><span lang="BG" style="color: #3333cc; font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;"></span></span></div>
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<span lang="EN-US" style="color: #3333cc; font-family: "georgia" , serif; font-size: 10.0pt; font-weight: normal; line-height: 150%;"><a href="http://jnnmarketing.blogspot.bg/2009_03_01_archive.html" target="_blank">Как жените и мъжете възприемат формите и цветовете и как те им въздействат</a>>></span></h3>
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<span style="color: #674ea7;"><span lang="BG" style="font-family: "georgia" , serif; font-size: 10pt; line-height: 150%;">Нека </span><span lang="EN-US" style="font-family: "georgia" , serif; font-size: 10pt; line-height: 150%;">2018 е изпълнена с</span><span lang="BG" style="font-family: "georgia" , serif; font-size: 10pt; line-height: 150%;"> творческо вдъхновение за един нов свят</span></span><span lang="EN-US" style="font-family: "georgia" , serif; font-size: 10pt; line-height: 150%;"><span style="color: #674ea7;">!</span><o:p></o:p></span></h3>
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<span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;"><br />
</span><span lang="EN-US"><span style="color: #3333cc; font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;"><a href="https://www.facebook.com/groups/guerrillamarketingfans/" target="_blank">Присъединете се към Guerrilla Marketing групата във Facebook</a></span></span><span lang="BG" style="font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;">, за да споделяме заедно добрите примери!</span></div>
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<span lang="EN-US" style="font-family: "times new roman" , serif; font-size: 12.0pt;"><o:p></o:p></span></div>
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<span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">...............................................................................</span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Жанет Найденова<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Маркетинг консултант<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Certified Master of Guerrilla Marketing Coach<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #222222; font-family: "georgia" , serif; font-size: 10pt;">GSM:</span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"> </span><span lang="EN-US" style="color: #1155cc; font-family: "georgia" , serif; font-size: 10.0pt;">+359
888 616 498</span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><o:p></o:p></span></div>
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<span lang="EN-US" style="color: #222222; font-family: "georgia" , serif; font-size: 10pt;">e-mail: </span><span lang="EN-US"><a href="https://jupiter.icnhost.net:2096/cpsess2998005499/horde/imp/message.php?mailbox=INBOX.Sent&index=12668" target="_blank"><span style="color: #333399; font-family: "georgia" , serif; font-size: 10pt;">jnnconsult@gmail.com</span></a></span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">twitter: @jnnmarketing<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">LinkedIn: </span><span lang="EN-US"><a href="http://bg.linkedin.com/in/janetnaidenova/" target="_blank"><span style="color: #1155cc; font-family: "georgia" , serif; font-size: 10pt;">bg.linkedin.com/in/janetnaidenova/</span></a></span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Blog: </span><span lang="EN-US"><a href="http://jnnmarketing.blogspot.com/"><span style="color: #999999; font-family: "georgia" , serif; font-size: 10pt;">http://jnnmarketing.blogspot.com</span></a></span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><br />
Seminars: </span><span lang="EN-US"><a href="http://www.guerrilla-marketing.eu/"><span style="color: #999999; font-family: "georgia" , serif; font-size: 10pt;">http://www.guerrilla-marketing.eu</span></a></span><span lang="EN-US" style="color: #999999; font-family: "georgia" , serif; font-size: 10.0pt;"><br />
</span><span style="color: #333333; font-size: 10.0pt;">Guerrilla
Marketing във<span class="apple-converted-space"> </span></span><span lang="EN-US" style="color: #333333; font-size: 10.0pt;">Facebook:<br />
</span><span lang="EN-US"><a href="https://web.facebook.com/groups/guerrillamarketingfans/" target="_blank"><span style="color: #999999; font-size: 10.0pt;">https://web.facebook.com/groups/guerrillamarketingfans/</span></a></span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><o:p></o:p></span></div>
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<span style="color: #333333; font-family: "georgia" , serif; font-size: 13.3333px;">...............................................................................</span><br /><span style="color: #333333; font-family: "georgia" , serif;"><span style="font-size: 10pt;"><o:p></o:p></span></span></span></div>
<div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com0tag:blogger.com,1999:blog-3211754275406397368.post-21755436154605671152017-01-30T14:50:00.000-08:002017-01-30T14:50:05.004-08:00Кой е модерният цвят на 2017?<div class="MsoNormal" style="background: white; line-height: 16.8pt;">
<span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><br />Guerrilla
Marketing</span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"> </span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">знае,
че цветовете имат огромно психологическо влияние върху съзнанието на нашите
клиенти, върху техния избор за покупка и превръщането на лоялните ни клиенти в ревностни
последователи на бранда. <br /><br /><span lang="BG" style="font-size: 10pt;">Всяка година </span><span lang="EN-US" style="font-size: 10pt;">Pantone Color Institute</span><span lang="BG" style="font-size: 10pt;"> анонсира цветът на годината и цялата модна индустрия го очаква с нетърпение. За 2017 г. цветът е PANTONE 15-0343 </span><span style="font-size: 10pt;">Greenery! </span><span lang="BG" style="font-size: 10pt;">Един свеж и пикантен жълто-зелен цвят, който извиква в съзнанието ни първите дни на пролетта, когато заленината в природата се съживя, възстановява и подновява. </span><span style="font-size: 10pt;">Цветът на 2017 г. “</span><span lang="BG" style="font-size: 10pt;">Зеленина“ </span><span lang="BG" style="font-size: 10pt;"> </span><span lang="BG" style="font-size: 10pt;">символизира търсенето ни към повторно свързване с природата и представлява великолепен нюанс на зеленото.</span><br /><br /><o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrQkhpZsfJGznZfpp3IHsXRyaD85Z7a3sjDHCAvDItt3-wVjm0nW3wLW1902AUa-1fZjFhke3LuXSWKZsmeFE1iiYa7eaKW438HBZX2LiTNs5-RPf02EQLbK0KAfuJimEv8jh6FKm-aARA/s1600/PANTONE-Color-of-the-Year-2017-Greenery.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrQkhpZsfJGznZfpp3IHsXRyaD85Z7a3sjDHCAvDItt3-wVjm0nW3wLW1902AUa-1fZjFhke3LuXSWKZsmeFE1iiYa7eaKW438HBZX2LiTNs5-RPf02EQLbK0KAfuJimEv8jh6FKm-aARA/s400/PANTONE-Color-of-the-Year-2017-Greenery.jpg" width="400" /></a></div>
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<span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"> Източник: <a href="http://www.pantone.com/">http://www.pantone.com/</a> <o:p></o:p></span></div>
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<span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Вижте прекрасното видео,
посветено на „Зеленина“ - цветът на 2017:</span></div>
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/8zC75u81VKg/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/8zC75u81VKg?feature=player_embedded" width="320"></iframe></div>
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<span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><br /><o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">“</span><span style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Greenery </span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">се втурва</span><span style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"> напред </span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">през</span><span style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"> 2017 г., за да ни
изпълни с увереност</span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">та, за която </span><span style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">копнеем на фона на бурната социална и политическа
среда. Удовлетворявайки нашето нарастващо желание за подмладяване и съживяване,
Greenery символизира </span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">търсенията ни към </span><span style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">повторното свързване с природата, един </span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">към </span><span style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">друг и </span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">ни води към една </span><span style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">по-голяма
цел</span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">!</span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">” – </span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">споделя </span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><a href="http://eisemancolorblog.com/">Leatrice Eiseman</a></span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">, Изпълнителен директор на </span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Pantone
Color Institute, </span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">един от най-уважаваните консултанти в света
в областта на цветовете и тяхното психологическо влияние.</span></div>
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<span lang="EN-US" style="background: white; color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Цветът на 2017 г. “</span><span lang="BG" style="background: white; color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Зеленина“ </span><span lang="EN-US" style="background: white; color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"> e </span><span lang="BG" style="background: white; color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">жизнен, естествено ярък, успокояващ и
вдъхновяващ за ново начало и </span><span lang="EN-US" style="background: white; color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">е
емблематичен за преследване на лични страсти и жизненост!<o:p></o:p></span></div>
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<span style="background: white;"><o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgDAiFZiA3DSWrIOV0FaHpT-XAqZNcA1bQeNru43JQis9exTEEFG5A7fojBIQgglnraGIoarOkHcK85zXREgXKjAqY4uMvBvwcIzES0MbfQphLLNf7EwyJOWBnyBVzww4d1M35roScM4BP/s1600/Pinterest-Greenery.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgDAiFZiA3DSWrIOV0FaHpT-XAqZNcA1bQeNru43JQis9exTEEFG5A7fojBIQgglnraGIoarOkHcK85zXREgXKjAqY4uMvBvwcIzES0MbfQphLLNf7EwyJOWBnyBVzww4d1M35roScM4BP/s400/Pinterest-Greenery.png" width="272" /></a></div>
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<span lang="BG" style="background: white; color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="https://www.pinterest.com/janetnaidenova/colors/" target="_blank"><span style="color: #3333cc;">Вижте страхотните примери на </span><span lang="EN-GB" style="color: #3333cc; mso-ansi-language: EN-GB;">Greenery</span><span lang="EN-GB" style="color: #3333cc; mso-ansi-language: EN-US;"> </span><span style="color: #3333cc;">в моя </span><span lang="EN-US" style="color: #3333cc; mso-ansi-language: EN-US;">Pinter</span><span style="color: #3333cc;">е</span><span lang="EN-US" style="color: #3333cc; mso-ansi-language: EN-US;">st board, </span><span style="color: #3333cc;">посветен на цветовете >> </span><span lang="EN-US" style="color: #3333cc; mso-ansi-language: EN-US;"><o:p></o:p></span></a></span></div>
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<span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://jnnmarketing.blogspot.bg/2016/01/2016.html"><span style="color: #3333cc;">Цветовете на 2016 бяха два Rose Quartz и Serenity</span>,</a>
които носят спокойствие и релакс. <br />
</span><span lang="EN-US" style="color: #3333cc;"><a href="http://jnnmarketing.blogspot.bg/2015_01_01_archive.html"><span lang="BG" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Цветът на 2015 бе „Марсала“</span></a></span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">- </span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">насърчава</span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">щ</span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">към</span><span lang="EN-US" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> творчество и експериментиране</span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">. </span><span lang="EN-US" style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3333cc;"><a href="http://jnnmarketing.blogspot.bg/2014_01_01_archive.html"><span lang="BG" style="border: none windowtext 1.0pt; color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; padding: 0cm;">Цветът на 2014 г. бе цветът
на сияйната орхидея</span></a></span><span lang="BG" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">, </span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">който е завладяващ, магически, загадъчно
лилав, а<b><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"> </span></b></span><span lang="EN-US" style="color: #3333cc;"><a href="http://jnnmarketing.blogspot.bg/2013/01/2013.html"><span lang="BG" style="border: none windowtext 1.0pt; color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; padding: 0cm;">през 2013 г.модерният цвят бе изумрудено
зеленият</span></a></span><span lang="BG" style="border: none windowtext 1.0pt; color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-weight: bold; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; padding: 0cm;">,<b> </b></span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">изпълнен с блясък
и очарование<span style="color: #333333;">.</span></span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
<br />
Споделям с Вас и статиите за влиянието на формите и цветовете, </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">които ще Ви бъдат полезни</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">:</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
</span><span lang="EN-US" style="color: #3333cc;"><a href="http://jnnmarketing.blogspot.bg/2015/07/guerrilla-marketing.html"><span style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%;">Guerrilla Marketing и емоциите на цветовете в маркетинга</span><span lang="BG" style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: BG;"> >></span></a></span><span lang="EN-US" style="color: #3333cc;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #3333cc; font-family: Georgia, serif; font-size: 10pt; line-height: 150%;"><span lang="EN-US" style="font-family: Calibri, sans-serif; font-size: 11pt; line-height: 107%;"><a href="http://jnnmarketing.blogspot.com/2009/03/blog-post_09.html"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #3333cc; font-family: Georgia, serif; font-size: 10pt; line-height: 107%;">Влиянието на цветовете в маркетинга</span><span lang="BG" style="color: #3333cc; mso-ansi-language: BG;"> >></span></a></span></span></span><a href="http://jnnmarketing.blogspot.com/2009_03_01_archive.html" style="font-family: Georgia, serif; font-size: 10pt;" target="_blank"><span style="color: #3333cc;">Как жените и</span><span style="color: #3333cc; mso-ansi-language: BG;"> </span><span style="color: #3333cc;">мъжете възприемат формите и цветовете и
как те им въздействат >></span></a></div>
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<span lang="BG" style="font-family: "georgia" , serif; font-size: 10pt; line-height: 150%;">Нека </span><span lang="EN-US" style="font-family: "georgia" , serif; font-size: 10pt; line-height: 150%;">2017 е изпълнена със зеленина, жизненост и ново начало</span><span lang="BG" style="font-family: "georgia" , serif; font-size: 10pt; line-height: 150%;"> за всички Вас</span><span lang="EN-US" style="font-family: "georgia" , serif; font-size: 10pt; line-height: 150%;">!</span><br />
<span lang="EN-US" style="font-family: "georgia" , serif; font-size: 10pt; line-height: 150%;"><br /></span>
<span lang="EN-US" style="font-family: "georgia" , serif; font-size: 10pt; line-height: 150%;"><span lang="EN-US" style="color: #3333cc; font-family: "Calibri",sans-serif; font-size: 11.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><a href="https://web.facebook.com/groups/guerrillamarketingfans/"><span style="color: #3333cc; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Присъединете се към Guerrilla Marketing групата във Facebook</span></a></span><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">, за
да споделяме заедно добрите примери!</span></span><br />
<span lang="EN-US" style="font-family: "georgia" , serif; font-size: 10pt; line-height: 150%;"><span lang="BG" style="font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span></span></div>
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<span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">..................................................................................</span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Жанет Найденова<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Маркетинг консултант<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Certified Master of Guerrilla Marketing Coach<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #222222; font-family: "georgia" , serif; font-size: 10pt;">GSM:</span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"> </span><span lang="EN-US" style="color: #1155cc; font-family: "georgia" , serif; font-size: 10.0pt;">+359
888 616 498</span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><o:p></o:p></span></div>
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<span lang="EN-US" style="color: #222222; font-family: "georgia" , serif; font-size: 10pt;">e-mail: </span><span lang="EN-US"><a href="https://jupiter.icnhost.net:2096/cpsess2998005499/horde/imp/message.php?mailbox=INBOX.Sent&index=12668" target="_blank"><span style="color: #333399; font-family: "georgia" , serif; font-size: 10pt; text-decoration: none;">jnnconsult@gmail.com</span></a></span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">twitter: @jnnmarketing<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">LinkedIn: </span><span lang="EN-US"><a href="http://bg.linkedin.com/in/janetnaidenova/" target="_blank"><span style="color: #1155cc; font-family: "georgia" , serif; font-size: 10pt; text-decoration: none;">bg.linkedin.com/in/janetnaidenova/</span></a></span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><o:p></o:p></span></div>
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</span><span lang="EN-US" style="font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Blog: </span><span lang="EN-US"><a href="http://jnnmarketing.blogspot.com/"><span style="color: #999999; font-family: "georgia" , serif; font-size: 10.0pt; text-decoration: none;">http://jnnmarketing.blogspot.com</span></a></span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><br />
Seminars: </span><span lang="EN-US"><a href="http://www.guerrilla-marketing.eu/"><span style="color: #999999; font-family: "georgia" , serif; font-size: 10.0pt; text-decoration: none;">http://www.guerrilla-marketing.eu</span></a></span><span lang="EN-US" style="color: #999999; font-family: "georgia" , serif; font-size: 10.0pt;"><br />
</span><span style="color: #333333; font-size: 10.0pt;">Guerrilla
Marketing във<span class="apple-converted-space"> </span></span><span lang="EN-US" style="color: #333333; font-size: 10.0pt;">Facebook:<br />
</span><span lang="EN-US"><span style="color: #999999; font-size: 10.0pt;"><a href="https://web.facebook.com/groups/guerrillamarketingfans/" target="_blank">https://web.facebook.com/groups/guerrillamarketingfans/</a></span></span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><o:p></o:p></span></div>
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<span lang="EN-US"><span style="color: #333333; font-family: "georgia" , serif; font-size: 13.3333px;">.....................................................................................</span></span></div>
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<div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com1tag:blogger.com,1999:blog-3211754275406397368.post-7350066707241237432016-12-24T11:38:00.002-08:002016-12-24T11:38:47.206-08:00GUERRILLA MARKETING ПРИМЕР И ВИДЕО ПОЖЕЛАНИЯ<div align="left" class="MsoBodyText" style="text-indent: 0cm;">
<span lang="BG" style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: BG; mso-bidi-font-size: 10.0pt;"><br />Природата на </span><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-bidi-font-size: 10.0pt;">Guerrilla Marketing e </span><span lang="BG" style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: BG; mso-bidi-font-size: 10.0pt;">да надмисли конкуренцията, а не да я надхарчи. <br /><br /><span lang="BG" style="font-size: 12pt;">Пътувайки по околовръстното на София днес следобяд, билборд след билборд ме облъчват с посланията си, но в един миг съзирам нещо свежо, нещо съвсем ненатрапчиво, различно, което привлича погледа и задържа вниманието ми. Огромна кошница с живи цветя</span><span style="font-size: 12pt;">, на нея надпис “</span><span lang="BG" style="font-size: 12pt;">Градинарите“ и стрелка 100 м!<br /><br />Страхотен пример на </span><span style="font-size: 12pt;">Guerrilla Marketing</span><span lang="BG" style="font-size: 12pt;">! Насладете му се </span><span lang="BG" style="font-family: Wingdings; font-size: 12pt;">J</span><br /><br /><o:p></o:p></span></div>
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<span style="color: #333333; font-family: "Times New Roman",serif; font-size: 10.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman";">Certified
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<span style="color: #333333; font-family: "Times New Roman",serif; font-size: 10.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman";">Guerrilla Marketing
във </span><span lang="EN-US" style="color: #333333; font-family: "Times New Roman",serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Facebook: https://web.facebook.com/groups/guerrillamarketingfans/</span><span lang="EN-US" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com1tag:blogger.com,1999:blog-3211754275406397368.post-32241187363990686942016-09-08T10:18:00.000-07:002016-09-08T10:20:45.300-07:00Съвременните потребители и е-бизнесът в България<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgkCmNTnH9pRInZj-UcrTfZEp6HejAV2FrJ-fMA7MFwq7PeqXk5plQT6DusNeknh2u8Kq2fJZ4l9unYNOA_fiW718TXyOliHkd7yNcEomq6iBWnbJUjXnpUV5dm8YjZxIdDXjrXhGeySlT/s1600/e_Commerce+3.0.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgkCmNTnH9pRInZj-UcrTfZEp6HejAV2FrJ-fMA7MFwq7PeqXk5plQT6DusNeknh2u8Kq2fJZ4l9unYNOA_fiW718TXyOliHkd7yNcEomq6iBWnbJUjXnpUV5dm8YjZxIdDXjrXhGeySlT/s400/e_Commerce+3.0.jpg" width="400" /></a></div>
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<span lang="BG" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;">Съвременните</span><span lang="EN-US" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;"> потребителите са
по-взискателни</span><span lang="BG" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;"> от всякога </span><span lang="EN-US" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;">и
очакват персонализиран, личен опит за пазаруване.</span><span lang="EN-US" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;"> </span><span lang="EN-US" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;">Начинът, по който те
пазаруват, вече не е линеен – те „скачат“ от една точка на контакт към друга</span><span lang="BG" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;"> и</span><span lang="EN-US" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;"> използват различни начини</span><span lang="BG" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;"> и канали за паразуване на </span><span lang="EN-US" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;">стоки
и услуги.</span><span lang="BG" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;"> Модерните потребители
пазаруват </span><span lang="EN-US" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;">навсякъде, по всяко време и от всяко място</span><span lang="BG" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;">, търсят </span><span lang="EN-US" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;">най-добрата цена и очакват
множество гъвкави опции за доставка.</span><span lang="BG" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;"> Изискват
желания продукт да е в точния размер и цвят веднага. Бизнесът</span><span lang="EN-US" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;">
се очаква да отговаря на </span><span lang="BG" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;">всички </span><span lang="EN-US" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;">тези
изисквания</span><span lang="BG" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;"> и да </span><span lang="EN-US" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;">предлож</span><span lang="BG" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;">и</span><span lang="EN-US" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;"> цялостна информация за
продукта, продукт</span><span lang="BG" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;">ови </span><span lang="EN-US" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;">ревюта,
</span><span lang="BG" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;">мнения на клиенти, </span><span lang="EN-US" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;">наличности,
</span><span lang="BG" style="font-family: "georgia" , "times new roman" , serif; line-height: 107%; text-align: justify;">независимо от канала, който потребителите ползват. </span><br />
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<span style="font-family: "georgia" , "times new roman" , serif;"><span lang="BG" style="line-height: 107%;"> <o:p></o:p></span></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span lang="BG" style="line-height: 107%;">Това е сериозна промяна за традиционната търговия, с
която всички ние сме свикнали. Потребителите, ритейлърите и е-ритейлърите играят
своята роля в прехода към „omni</span><span lang="EN-US" style="line-height: 107%;">-</span><span lang="BG" style="line-height: 107%;">channel‘“. Мобилните купувачи не пренебрегват
използването на таблет или мобилно устройство и на място, в офлайн магазина, за
сравнение на цените, продуктите и условията за покупка. Ако потребителите
използват различни канали, то и бизнесът трябва да използва тези канали. Един
канал на търговия вече е абсолютно недостатъчен. Ритейлърите трябва да преразгедат
своите „omni-channel“</span><span lang="BG" style="line-height: 107%;"> </span><span lang="BG" style="line-height: 107%;">стратегии,
за да останат конкурентни. <br /><br /><o:p></o:p></span></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span lang="EN-US" style="line-height: 107%;">“</span><span lang="BG" style="line-height: 107%;">Omni</span><span lang="EN-US" style="line-height: 107%;">-</span><span lang="BG" style="line-height: 107%;">channel</span><span lang="EN-US" style="line-height: 107%;">”</span><span lang="BG" style="line-height: 107%;"> търговията на дребно е бизнес модел, който предполага
използването на различни канали в търговския опит на клиента, включително и за
проучване преди покупка. Тези канали включват офлайн магазини, онлайн магазини,
мобилни магазини, мобилни приложения за магазини, телефонни продажби и всеки
друг метод за допирни точки с клиентите при сърфиране, покупка, връщане на
стоката, както и предварителна продажба и следпродажбено обслужване. <span style="background: white;">„</span></span><span lang="EN-US" style="background: white; line-height: 107%;">Omni</span><span lang="BG" style="background: white; line-height: 107%;">-</span><span lang="EN-US" style="background: white; line-height: 107%;">channel</span><span lang="BG" style="background: white; line-height: 107%;">“ </span><span lang="EN-US" style="background: white; line-height: 107%;">е многоканален подход към продажбите, който се
стреми да осигури на клиента безпроблемно пазаруване, независимо дали го прави
онлайн от настолен </span><span lang="BG" style="background: white; line-height: 107%;">компютър </span><span lang="EN-US" style="background: white; line-height: 107%;">или мобилно
устройство, по телефона или във физически</span><span lang="BG" style="background: white; line-height: 107%;">я</span><span lang="EN-US" style="background: white; line-height: 107%;">
магазин</span><span lang="BG" style="background: white; line-height: 107%;">.<br /><br /><o:p></o:p></span></span></div>
<span lang="BG" style="background: white; line-height: 107%;"><span style="font-family: "georgia" , "times new roman" , serif;">Какво знаем за дигиталната реалност и поведението на българските
потребители? <a href="http://jnnmarketing.blogspot.bg/2015/05/guerrilla-marketing.html"><b><span style="color: #0b5394;">Научете
тук >></span></b></a></span></span><br />
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<span style="font-family: "georgia" , "times new roman" , serif;"><span lang="BG" style="line-height: 107%;">По
данни от <span style="background: white;">проучването </span></span><span lang="EN-US" style="background: white; line-height: 107%;">DigitalScope</span><span lang="BG" style="background: white; line-height: 107%;"> на </span><span style="background: white; line-height: 107%;">IAB Europe & IAB </span><span lang="BG" style="background: white; line-height: 107%;">България</span><span lang="EN-US" style="background: white; line-height: 107%;">, дрехите и обувките </span><span lang="BG" style="background: white; line-height: 107%;">са най-купуваните стоки
онлайн (32% от Интернет потребителите са закупили дрехи и обувки онлайн),
следвани от туристическите услуги и книгите (16%), козметика и хигиенни
продукти (14%), </span></span><span lang="BG" style="line-height: 107%;"><span style="font-family: "georgia" , "times new roman" , serif;">електроника 13%,
автомобили и ревервни части (11%), телеком продукти (10%), фармацевтични
продукти (8%) и т.н. <span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">/Фиг. 1/. </span><br /><br /><o:p></o:p></span></span></div>
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<b><span lang="BG" style="line-height: 107%;"><span style="font-family: "georgia" , "times new roman" , serif;">Фиг. 1. % на Интернет потребителите, закупили стоки
онлайн</span><span style="font-family: "arial" , sans-serif; font-size: 10pt;"><o:p></o:p></span></span></b></div>
<span lang="BG" style="background: white; font-family: "arial" , sans-serif; font-size: 10pt; line-height: 107%;">
</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnFn0B_VLj_UQzox5k6pkftLb5hgi58my3ul4WqCQcYoS1c4O8UwXlWfde5Xq4XWN7R0Bp5Qm9Za6W7NUzqtzTQvAOtD0zTAiFtOPgNMgGHj2WnSkeI1U199gDY2ViR_gOl9_cxa4dG16G/s1600/%25D0%25A4%25D0%25B8%25D0%25B3.1+%2525+%25D0%25BD%25D0%25B0+%25D0%2598%25D0%25BD%25D1%2582%25D0%25B5%25D1%2580%25D0%25BD%25D0%25B5%25D1%2582+%25D0%25BF%25D0%25BE%25D1%2582%25D1%2580%25D0%25B5%25D0%25B1%25D0%25B8%25D1%2582%25D0%25B5%25D0%25BB%25D0%25B8%25D1%2582%25D0%25B5%252C+%25D0%25B7%25D0%25B0%25D0%25BA%25D1%2583%25D0%25BF%25D0%25B8%25D0%25BB%25D0%25B8+%25D1%2581%25D1%2582%25D0%25BE%25D0%25BA%25D0%25B8+%25D0%25BE%25D0%25BD%25D0%25BB%25D0%25B0%25D0%25B9%25D0%25BD.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="352" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnFn0B_VLj_UQzox5k6pkftLb5hgi58my3ul4WqCQcYoS1c4O8UwXlWfde5Xq4XWN7R0Bp5Qm9Za6W7NUzqtzTQvAOtD0zTAiFtOPgNMgGHj2WnSkeI1U199gDY2ViR_gOl9_cxa4dG16G/s400/%25D0%25A4%25D0%25B8%25D0%25B3.1+%2525+%25D0%25BD%25D0%25B0+%25D0%2598%25D0%25BD%25D1%2582%25D0%25B5%25D1%2580%25D0%25BD%25D0%25B5%25D1%2582+%25D0%25BF%25D0%25BE%25D1%2582%25D1%2580%25D0%25B5%25D0%25B1%25D0%25B8%25D1%2582%25D0%25B5%25D0%25BB%25D0%25B8%25D1%2582%25D0%25B5%252C+%25D0%25B7%25D0%25B0%25D0%25BA%25D1%2583%25D0%25BF%25D0%25B8%25D0%25BB%25D0%25B8+%25D1%2581%25D1%2582%25D0%25BE%25D0%25BA%25D0%25B8+%25D0%25BE%25D0%25BD%25D0%25BB%25D0%25B0%25D0%25B9%25D0%25BD.png" width="400" /></a></div>
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<span lang="BG" style="font-family: "arial" , sans-serif; font-size: 10.0pt; line-height: 107%;"><br /></span></div>
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<span lang="BG" style="font-family: "arial" , sans-serif; font-size: 10.0pt; line-height: 107%;"><br /></span></div>
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<span lang="BG" style="font-family: "arial" , sans-serif; font-size: 10.0pt; line-height: 107%;"><br /></span></div>
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<span lang="BG" style="font-family: "arial" , sans-serif; font-size: 10.0pt; line-height: 107%;"><br /></span></div>
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<span lang="BG" style="line-height: 107%;"><br /><span style="font-family: "georgia" , "times new roman" , serif;"><span lang="BG" style="font-size: 9pt; line-height: 12.84px; text-align: start;">Източник: </span><span lang="EN-US" style="font-size: 9pt; line-height: 12.84px; text-align: start;">DigitalScope</span><br /><br />Във
всички сегменти, изброени по-горе, онлайн продажбите се увеличават при
по-висока скорост, отколкото чрез традиционните канали на дребно канали.</span></span></div>
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<span lang="BG" style="line-height: 107%;"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span lang="BG" style="line-height: 107%;">В
глобален мащаб средният годишен ръст на ритейл продажбите през физическите
магазини ще бъде около 5% за следващите години до 2019 г. , докато за ритейл
онлайн търговията този средногодишен ръст ще е в пъти повече. По данни на </span><span lang="EN-US" style="line-height: 107%;">eMarketer.com
</span><span lang="BG" style="line-height: 107%;">през 2015 година продажбите на продукти и услуги,
закупени през Интернет в световен мащаб са достигнали $ 1.671 трилиона, което съставлява 7.4% от общия
ритейл пазар. До 2019 г. продажбите от ритейл електронната търговия ще се удвоят
и ще достигнат до $ 3.578 трилиона, като техният дял ще представлява 12.8% от
общия ритейл пазар. <br /><br /><o:p></o:p></span></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span lang="BG" style="line-height: 107%;">В
Европа, Интернет потребителите са повече от </span><span lang="EN-US" style="line-height: 107%;">490 </span><span lang="BG" style="line-height: 107%;">милиона, като над 274 милона от тях са пазарували онлайн
през последната година и са реализирани 477 милиарда евро продажби от
електронна търговия</span><span lang="BG" style="line-height: 107%;"> </span><span lang="BG" style="line-height: 107%;">през
2015 г., което съставлява 6.4% дял от общия ритейл пазар по данни на е</span><span lang="EN-US" style="line-height: 107%;">Commerce
Europe. </span><span lang="EN-US" style="line-height: 107%;"> </span><span lang="BG" style="line-height: 107%;"><o:p></o:p></span></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span lang="BG" style="line-height: 107%;">В
България, последните 2-3 години наблюдаваме сериозно развитие и увеличение на
електронната търговия всяка година спрямо предходната и тенденцията за 2016 е
този ръст в онлайн продажбите да продължи. Над 300 милиона евро са приходите от
онлайн продажби в ритейл индустрията в България през 2015 г. по данни на е</span><span lang="EN-US" style="line-height: 107%;">Commerce
Europe</span><span lang="BG" style="line-height: 107%;">, реализирани от 1 100 000 онлайн
пазаруващи. <br /><br /><o:p></o:p></span></span></div>
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<span lang="BG" style="line-height: 107%;"><span style="font-family: "georgia" , "times new roman" , serif;">
<span lang="EN-US" style="background: white; color: #222222; line-height: 107%;">Какви са тенденциите в електронната търговия </span><span lang="BG" style="background: white; color: #222222; line-height: 107%;">в България,</span><span lang="BG" style="background: white; color: #222222; line-height: 107%;"> </span><span lang="BG" style="background: white; color: #222222; line-height: 107%;">обемът на пазара и
прогнозите за 2016, логистиката, </span><span lang="EN-US" style="background: white; color: #222222; line-height: 107%;">правилните стъпки за
успех, </span><span lang="BG" style="background: white; color: #222222; line-height: 107%;">кои са </span><span lang="EN-US" style="background: white; color: #222222; line-height: 107%;">добри</span><span lang="BG" style="background: white; color: #222222; line-height: 107%;">те</span><span lang="EN-US" style="background: white; color: #222222; line-height: 107%;"> практики </span><span lang="BG" style="background: white; color: #222222; line-height: 107%;">ще
научите </span><span lang="EN-US" style="background: white; color: #222222; line-height: 107%;">от водещи експерти в </span><span lang="BG" style="background: white; color: #222222; line-height: 107%;">е-</span><span style="background: white; color: #222222; line-height: 107%;">commerce </span><span lang="BG" style="background: white; color: #222222; line-height: 107%;">на</span><strong><span lang="BG" style="background: white; border: 1pt none windowtext; line-height: 107%; padding: 0cm;"> </span></strong><strong><span lang="EN-US" style="background: white; border: 1pt none windowtext; line-height: 107%; padding: 0cm;">Е-Commerce 3.0</span></strong><span class="apple-converted-space"><span lang="EN-US" style="background: white; border: 1pt none windowtext; line-height: 107%; padding: 0cm;"> </span></span><strong><span lang="EN-US" style="background: white; border: 1pt none windowtext; line-height: 107%; padding: 0cm;">форум + workshop</span></strong><strong><span style="background: white; border: 1pt none windowtext; line-height: 107%; padding: 0cm;">,</span></strong><strong><span style="background: white; border: 1pt none windowtext; line-height: 107%; padding: 0cm;"> <span lang="BG">който ще се състои на</span></span></strong><strong><span lang="BG" style="background: white; border: 1pt none windowtext; line-height: 107%; padding: 0cm;"> </span></strong><span lang="EN-US" style="background: white; line-height: 107%;">29</span><span class="apple-converted-space"><span lang="EN-US" style="background: white; line-height: 107%;">.09.</span></span><strong><span lang="EN-US" style="background: white; line-height: 107%;">2016</span></strong><span class="apple-converted-space"><span lang="EN-US" style="background: white; line-height: 107%;"> в </span></span><span lang="EN-US" style="background: white; color: #222222; line-height: 107%;">София Хотел Балкан.</span><b><span lang="EN-US" style="background: white; color: #222222; line-height: 107%;"> </span></b><span lang="BG" style="background: white; color: #222222; line-height: 107%;">Ранната регистрация е до 10.09.2016. За повече
информация и регистрация за </span><span style="background: white; color: #222222; line-height: 107%;">E-commerce </span><span lang="BG" style="background: white; color: #222222; line-height: 107%;">3.0 форум и </span><span style="background: white; color: #222222; line-height: 107%;">workshop</span><span lang="BG" style="background: white; line-height: 107%;"><span style="color: #222222;">
посетете >></span><b><span style="color: #0b5394;"> </span></b></span><span lang="EN-US" style="line-height: 107%;"><a href="http://goo.gl/bxfemS"><span style="line-height: 107%;"><b><span style="color: #0b5394;">ecommerce.mysuccess.bg</span></b></span></a></span></span></span></div>
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<span lang="BG" style="font-family: "arial" , sans-serif; font-size: 10.0pt; line-height: 107%;"><br /></span></div>
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<span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">.........................................................................</span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Жанет Найденова<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Маркетинг консултант<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 15.6pt; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Certified Master of Guerrilla Marketing Coach<o:p></o:p></span></div>
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<span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Лидер на </span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">“Research
Group” </span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">на </span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">IAB </span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">България<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #222222; font-family: "georgia" , serif; font-size: 10.0pt;">GSM:</span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"> </span><span lang="EN-US" style="color: #1155cc; font-family: "georgia" , serif; font-size: 10.0pt;">+359
888 616 498</span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><o:p></o:p></span></div>
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<span lang="EN-US" style="color: #222222; font-family: "georgia" , serif; font-size: 10.0pt;">e-mail: </span><span lang="EN-US"><a href="https://jupiter.icnhost.net:2096/cpsess2998005499/horde/imp/message.php?mailbox=INBOX.Sent&index=12668" target="_blank"><span style="color: #333399; font-family: "georgia" , serif; font-size: 10.0pt; text-decoration: none;">jnnconsult@gmail.com</span></a></span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">twitter: @jnnmarketing<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">LinkedIn: </span><span lang="EN-US"><a href="http://bg.linkedin.com/in/janetnaidenova/" target="_blank"><span style="color: #1155cc; font-family: "georgia" , serif; font-size: 10.0pt; text-decoration: none;">bg.linkedin.com/in/janetnaidenova/</span></a></span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><o:p></o:p></span></div>
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<span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Blog: </span><span lang="EN-US"><a href="http://jnnmarketing.blogspot.com/"><span lang="BG" style="color: #999999; font-family: "georgia" , serif; font-size: 10.0pt; text-decoration: none;">http://jnnmarketing.blogspot.com</span></a></span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><br />
Seminars: </span><span lang="EN-US"><a href="http://www.guerrilla-marketing.eu/"><span lang="BG" style="color: #999999; font-family: "georgia" , serif; font-size: 10.0pt; text-decoration: none;">http://www.guerrilla-marketing.eu</span></a></span><span lang="BG" style="color: #999999; font-family: "georgia" , serif; font-size: 10.0pt;"> <o:p></o:p></span></div>
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<span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">.........................................................................</span><span lang="EN-US" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><o:p></o:p></span></div>
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<br /> <o:p></o:p></span></div>
<div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com1Sofia, Bulgaria42.6977082 23.32186750000005342.3239182 22.676420500000052 43.0714982 23.967314500000054tag:blogger.com,1999:blog-3211754275406397368.post-50248375110432364272016-04-30T02:43:00.001-07:002016-04-30T02:43:42.140-07:00Обемът на Интернет рекламата в България<div class="MsoNormal" style="background: white; line-height: 19.2pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />На
наскоро състоялият се </span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">IAB </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Форум, представихме данни
от шестото по ред годишно проучване </span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">AdEx</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> на българския дигитален рекламен пазар за обема на
инвестициите в Интернет реклама през 2015 г., проведено от Интерактив
Адвъртайзинг Бюро България </span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">(IAB</span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> <span lang="BG">България</span></span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">)</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> и </span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Ipsos България </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">и с любезното съдействие на </span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">IHS </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">с данните за </span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Google </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">търсене, </span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Facebook и YouTube.<o:p></o:p></span></div>
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<span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Проучването показва, че </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">нетните инвестиции в дигитална реклама през 2015 достигнаха
61.8 млн. лева </span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">/</span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Фиг.1/.<br /><br /><o:p></o:p></span></div>
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<span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><b><span lang="BG" style="font-size: 10pt; line-height: 107%;">Фиг. 1 Нетни инвестиции в дигитална реклама в България</span></b><span lang="BG" style="font-size: 10pt; line-height: 107%;"><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizXixTc_ADVBIqrQvPDPo6aS8BBImApXsKCJJ2c2xaEBu8vdmueSaZeHrgN90mA69mQSS-tl5c5ibP1vejzHP0uA-hzB1ysZp7Yj1AbPLEMqqoJtcSMCxoxBarFfMLSue57etItf29BtGQ/s1600/Fig.1+Size+of+Bulgarian+Internet+Advertising.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="285" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizXixTc_ADVBIqrQvPDPo6aS8BBImApXsKCJJ2c2xaEBu8vdmueSaZeHrgN90mA69mQSS-tl5c5ibP1vejzHP0uA-hzB1ysZp7Yj1AbPLEMqqoJtcSMCxoxBarFfMLSue57etItf29BtGQ/s400/Fig.1+Size+of+Bulgarian+Internet+Advertising.png" width="400" /></a></div>
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<span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span lang="BG" style="font-size: 10pt; line-height: 107%;"><b> </b><br />
<!--[if !supportLineBreakNewLine]--><br /><span lang="BG" style="font-size: 10pt; line-height: 19.2pt;">През
2015 г. 27.3 % от </span><span style="font-size: 10pt; line-height: 19.2pt;">нетният обем на рекламните бюджети</span><span lang="BG" style="font-size: 10pt; line-height: 19.2pt;"> са инвестирани от рекламодателите в дисплей в
българските пъблишъри, по 25.3% са инвестирани в </span><span style="font-size: 10pt; line-height: 19.2pt;">Google </span><span lang="BG" style="font-size: 10pt; line-height: 19.2pt;">търсене и </span><span style="font-size: 10pt; line-height: 19.2pt;">Facebook, </span><span lang="BG" style="font-size: 10pt; line-height: 19.2pt;">13.9% в </span><span style="font-size: 10pt; line-height: 19.2pt;">YouTube, 4.2% </span><span lang="BG" style="font-size: 10pt; line-height: 19.2pt;">в реклама на клик в българските мрежи, 0.9% в обяви и
справочници и 3.1% в други, където влизат всички останали </span><span lang="RU" style="font-size: 10pt; line-height: 19.2pt;">рекламни приходи -
директен мейлинг; линкове в съобщения продавани на брой, не на клик;
подписи в писма; ПР материали и </span><span lang="BG" style="font-size: 10pt; line-height: 19.2pt;">платени
публикации – и-мейл маркетингът и онлайн ПР.</span></span></span></div>
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<span style="color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 19.2pt;">Проучването показа, че </span><span lang="BG" style="color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 19.2pt;">пазарът на Интернет реклама в България през 2015 г. е
нарастнал с 11 млн. лева спрямо 2014 г. , което представлява 22% ръст. За този
ръст изключително допринесе почти двойното увеличение на инвестициите за реклама
във </span><span style="color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 19.2pt;">Facebook </span><span lang="BG" style="color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 19.2pt;">от</span><span style="color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 19.2pt;"> 9.43</span><span lang="BG" style="color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 19.2pt;"> млн. лв. през 2014 г. до 15.65 млн. лв. през 2015. </span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Tahoma, sans-serif; font-size: 10pt; line-height: 19.2pt;"><br /></span></div>
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<span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Tahoma, sans-serif; font-size: 10pt;"><b style="font-family: 'Times New Roman'; font-size: medium; line-height: 25.6px;"><span lang="BG" style="color: #333333; font-family: Georgia, serif; font-size: 10pt;">Фиг. 2 Ръст на нетния дигитален рекламен пазар в България </span></b><span lang="BG" style="color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 25.6px;">/Цифрите са в млн. лева нет/</span></span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjloBbtyz1x2h_GMa7gTJradj3acdDMXRH1ToyCSSUPZFvTDMBqgNaJL58UVpGJTWNSPM4mQQY2w8NW3D2SAhXBEqss0pRfxYf4JVU5CDWO20ihfTmtBSbqrlkyaEqeryVMAaq0K7RtltDp/s1600/Fig.2+Growth+of+Bulgarian+Internet+Advertising.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="159" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjloBbtyz1x2h_GMa7gTJradj3acdDMXRH1ToyCSSUPZFvTDMBqgNaJL58UVpGJTWNSPM4mQQY2w8NW3D2SAhXBEqss0pRfxYf4JVU5CDWO20ihfTmtBSbqrlkyaEqeryVMAaq0K7RtltDp/s400/Fig.2+Growth+of+Bulgarian+Internet+Advertising.png" width="400" /></a></div>
<div class="MsoNormal" style="background: white; line-height: 19.2pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><b> </b><span style="font-size: 10pt; line-height: 19.2pt;">Безценно богатство е да знаете колко </span><span lang="BG" style="font-size: 10pt; line-height: 19.2pt;">инвестират конкурентите от Вашата индустрия в дигитален
маркетинг. </span><span style="font-size: 10pt; line-height: 19.2pt;">Guerrillas знаят с колко </span><span lang="BG" style="font-size: 10pt; line-height: 19.2pt;">са</span><span style="font-size: 10pt; line-height: 19.2pt;"> нарастнал</span><span lang="BG" style="font-size: 10pt; line-height: 19.2pt;">и
инвестициите в интернет маркетинг </span><span style="font-size: 10pt; line-height: 19.2pt;">в сравнение с миналата</span><span lang="BG" style="font-size: 10pt; line-height: 19.2pt;"> година</span><span style="font-size: 10pt; line-height: 19.2pt;">, сравняват </span><span lang="BG" style="font-size: 10pt; line-height: 19.2pt;">своите и </span><span style="font-size: 10pt; line-height: 19.2pt;">виждат дали се движат със
същата скорост </span><span lang="BG" style="font-size: 10pt; line-height: 19.2pt;">на инвестиции в дигитален
маркетинг или дори още по-бързо</span><span style="font-size: 10pt; line-height: 19.2pt;"> (ако </span><span lang="BG" style="font-size: 10pt; line-height: 19.2pt;">се движат по-бавно</span><span style="font-size: 10pt; line-height: 19.2pt;">, значи не са Guerrillas
:-)</span><span lang="BG" style="font-size: 10pt; line-height: 19.2pt;">. На </span><span style="font-size: 10pt; line-height: 19.2pt;">/фиг. 3/ </span><span lang="BG" style="font-size: 10pt; line-height: 19.2pt;">е представен делът на инвестициите в дигитална реклама за р</span><span style="font-size: 10pt; line-height: 19.2pt;">азличните
индустрии през 2015.</span></span></div>
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<span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span><b><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Фиг. 3. </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-ansi-language: BG; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Дял на индустриите в дигиталната реклама за 2015 г</span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">.</span></b><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLdt8PKWAZV18N9wmDY_GvNvhfjIchKUOzPI-tQD1PYtC1SJQiHZsNCmcLdd-GjcmTLN7CNsrGOr_aMkrJ6xzbZ9yaJmg9oianj-LX2qAazZ9MFTvIqaD6MQFJ1lORwzaES9v4akhZ0JYy/s1600/Fig.3+Share+of+Bulgarian+Internet+Advertsing+by+Industries.png" imageanchor="1" style="clear: left; display: inline !important; line-height: 19.2pt; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="189" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLdt8PKWAZV18N9wmDY_GvNvhfjIchKUOzPI-tQD1PYtC1SJQiHZsNCmcLdd-GjcmTLN7CNsrGOr_aMkrJ6xzbZ9yaJmg9oianj-LX2qAazZ9MFTvIqaD6MQFJ1lORwzaES9v4akhZ0JYy/s400/Fig.3+Share+of+Bulgarian+Internet+Advertsing+by+Industries.png" width="400" /></a><br /></div>
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<span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">След
дългогодишното лидерство на Финансовите услуги, през 2015 г. Потребителските
стоки са на първо място по приходи с дял от една четвърт, на второ място –
Финансовите услуги. Телекомуникациите и Търговията на дребно отново са на трето
и четвърто място, съответно с 8% и 7%. Услугите преминават една позиция нагоре,
изпреварват Автомобилната индустрия и затварят Топ 5 индустрии с дял от 6%. Публичен сектор и Технологии също сменят
позициите си спрямо 2014 година, а Развлекателната индустрия и медии и
Промишлените стоки запазват местата си от миналата година.<br /><br /><b style="font-size: 13.3333px; line-height: 19.5333px;"><i>Пожелавам Ви Благословен Великден!</i></b><br />
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<b><span style="color: #999999; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="https://web.facebook.com/groups/guerrillamarketingfans/"><span style="color: #999999;">Присъединете се към Guerrilla Marketing групата във Facebook</span></a></span></b><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">, за да споделяме заедно добрите примери!<br /><br /><span style="font-size: 13.3333px; line-height: 20.8px;">.........................................................................</span></span></div>
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<span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Жанет Найденова<o:p></o:p></span></div>
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<span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Маркетинг консултант<o:p></o:p></span></div>
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<span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Certified Master of Guerrilla Marketing Coach<o:p></o:p></span></div>
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<span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Лидер на </span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">“Research
Group” </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">на </span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">IAB </span><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">България<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">GSM:</span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #1155cc; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">+359 888 616 498</span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #222222; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">e-mail: </span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="https://jupiter.icnhost.net:2096/cpsess2998005499/horde/imp/message.php?mailbox=INBOX.Sent&index=12668" target="_blank"><span style="color: #333399; text-decoration: none; text-underline: none;">jnnconsult@gmail.com</span></a><o:p></o:p></span></div>
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<span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">twitter: @jnnmarketing<o:p></o:p></span></div>
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<span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">LinkedIn: <a href="http://bg.linkedin.com/in/janetnaidenova/" target="_blank"><span style="color: #1155cc; text-decoration: none; text-underline: none;">bg.linkedin.com/in/janetnaidenova/</span></a><o:p></o:p></span></div>
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<span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Blog: <a href="http://jnnmarketing.blogspot.com/"><span style="color: #999999; text-decoration: none; text-underline: none;">http://jnnmarketing.blogspot.com</span></a><br />
Seminars: </span><span lang="BG" style="color: #999999; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://www.guerrilla-marketing.eu/"><span style="color: #999999; text-decoration: none; text-underline: none;">http://www.guerrilla-marketing.eu</span></a> <o:p></o:p></span></div>
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<span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">.........................................................................</span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com13tag:blogger.com,1999:blog-3211754275406397368.post-60993230979058075612016-03-01T07:54:00.000-08:002016-03-03T07:35:40.468-08:00Guerrilla Marketing - истината, поднесена по завладяващ начин!<br />
<span style="line-height: 107%;"><span style="font-family: "georgia" , "times new roman" , serif;">Guerrilla Marketing</span></span><span style="font-family: "georgia" , "times new roman" , serif;"><span lang="BG" style="line-height: 107%;"> е философия. Той е
нестандартен, нетрадиционен и е изключително гъвкав. Вместо да инвестира само
пари в маркетинга, </span><span style="line-height: 107%;">Guerrilla Marketing</span><span lang="BG" style="line-height: 107%;"> инвестира време,
енергия и въобръжение и прилага съвременната психология в успешната
маркетингова дейност. Единственият критерий за ефективност е печалбата.
Открийте отличителните черти на </span><span style="line-height: 107%;">Guerrilla Marketing </span><span lang="BG" style="line-height: 107%;">в статията</span><span style="line-height: 17.12px;">:</span> <span style="background-color: white; color: #cc6600; line-height: 1.4em;"><a href="http://jnnmarketing.blogspot.bg/2009/04/guerrilla-marketing_26.html" target="_blank">С какво “Guerrilla Marketing” се отличава от традиционния маркетинг?</a></span></span><br />
<br />
<b>"Guerrilla Marketing е истината,
</b><b><span lang="BG">поднесена по</span> завладяващ начин!" </b>Jay Conrad Levinson – <span lang="BG">Бащата на</span>
Guerrilla Marketing<br />
<span lang="BG"><br />Вижте няколко от запомнящите се примери на </span>Guerrilla Marketing <span lang="BG">сред морето от реклами, които буквално бомбандират
потребителя с хиляди послания на ден! Нестандартният </span>Guerrilla Marketing <span lang="BG">е отличителен и завладяващ!</span><br />
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<b><span class="hascaption">1.</span><span class="hascaption"><span lang="BG"> Коледна кампания
на</span><span lang="BG"> </span>BMW</span></b><span class="hascaption"><span lang="BG"><b> в Амстердам: <br />MINI COOPER - прекрасен коледен подарък!</b><o:p></o:p></span></span></div>
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<span class="hascaption"><span lang="BG"><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><b style="line-height: 22.4px;"><span class="hascaption"><span lang="BG">2. Маркетинг кампания на </span>Porsche </span><span class="hascaption"> - </span></b><span class="hascaption" style="line-height: 22.4px;"><span lang="BG"><b>страхотната играчка за пораснали момчета!</b></span></span></span></span></div>
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<span style="line-height: 16.8pt;"><br />Фото кредит: </span><a href="http://gtspirit.com/" style="line-height: 16.8pt;">GTSpirit.com</a></div>
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<span class="hascaption"><b><span lang="BG">3. </span>Scotch Magic Tape на 3M </b></span><span class="hascaption"><span lang="BG"><b>– лепи всичко здраво
и незабележимо!</b></span></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><b><span lang="BG" style="color: #333333; font-size: 10pt;">Ето и примери на<span class="apple-converted-space"> </span></span><span style="color: #333333; font-size: 10pt;">Guerrilla
Marketing<span class="apple-converted-space"> </span></span></b><span lang="BG" style="color: #333333; font-size: 10pt;"><b>от България:</b></span><span style="color: #333333; font-size: 10pt;"><o:p></o:p></span></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span lang="BG" style="color: #333333; font-size: 10pt;"><br />Един страхотен пример от<span class="apple-converted-space"> </span><b>ИКЕА България</b><span class="apple-converted-space"> </span>преди откриването:<br />
</span><b><span lang="BG" style="color: #999999; font-size: 10pt;"><a href="http://jnnmarketing.blogspot.com/2011/09/guerrilla-marketing-ikea.html">http://jnnmarketing.blogspot.com/2011/09/guerrilla-marketing-ikea.html</a> </span></b><b><span lang="BG" style="color: #333333; font-size: 10pt;"> </span></b><span lang="BG" style="color: #333333; font-size: 10pt;"><o:p></o:p></span></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="color: #333333; font-size: 10pt;"><br />
<b>Perrier</b></span><b><span lang="BG" style="color: #333333; font-size: 10pt;">:<br />
</span></b><b><span style="color: #999999; font-size: 10pt;"><a href="http://jnnmarketing.blogspot.com/2009/08/guerrilla-marketing-perrier.html">http://jnnmarketing.blogspot.com/2009/08/guerrilla-marketing-perrier.html</a> </span></b><span style="color: #333333; font-size: 10pt;"><o:p></o:p></span></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span lang="BG" style="color: #333333; font-size: 10pt;">Пример от<span class="apple-converted-space"> </span><b>дрогерии<span class="apple-converted-space"> </span></b></span><b><span style="color: #333333; font-size: 10pt;">Lilly:<br />
</span></b><b><span style="color: #999999; font-size: 10pt;"><a href="http://jnnmarketing.blogspot.com/2012/05/guerrilla-marketing-lilly.html">http://jnnmarketing.blogspot.com/2012/05/guerrilla-marketing-lilly.html</a> </span></b><span style="color: #333333; font-size: 10pt;"><o:p></o:p></span></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="color: #333333; font-size: 10pt;">Guerrilla
Marketing<span class="apple-converted-space"> </span></span><span lang="BG" style="color: #333333; font-size: 10pt;">от<span class="apple-converted-space"> </span><b>Каменица</b></span><b><span style="color: #333333; font-size: 10pt;">:<br />
</span></b><b><span style="color: #999999; font-size: 10pt;"><a href="http://jnnmarketing.blogspot.com/2011/09/guerrilla-marketing-guerrilla-marketing.html">http://jnnmarketing.blogspot.com/2011/09/guerrilla-marketing-guerrilla-marketing.html</a> </span></b><span style="color: #333333; font-size: 10pt;"><o:p></o:p></span></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span lang="BG" style="color: #333333; font-size: 10pt;">Guerrilla kампаниите на<span class="apple-converted-space"> </span></span><span style="color: #333333; font-size: 10pt;"><b>MINI:</b></span><span lang="BG" style="color: #333333; font-size: 10pt; font-weight: bold;"><br />
</span><b><span style="color: #999999; font-size: 10pt;"><a href="http://jnnmarketing.blogspot.com/2011/04/guerrilla-marketing-guerrilla-mini.html">http://jnnmarketing.blogspot.com/2011/04/guerrilla-marketing-guerrilla-mini.html</a></span></b></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><b><span style="color: #999999; font-size: 10pt;"><a href="http://jnnmarketing.blogspot.com/2011/05/guerrilla-marketing-mini-2.html">http://jnnmarketing.blogspot.com/2011/05/guerrilla-marketing-mini-2.html</a></span></b><span style="color: #333333; font-size: 10pt;"><o:p></o:p></span></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span lang="BG" style="color: #333333; font-size: 10pt;"><br />“Разбиващ пример” на<span class="apple-converted-space"> </span></span><span style="color: #333333; font-size: 10pt;">Guerrilla
Marketing</span><span class="apple-converted-space"><span lang="BG" style="color: #333333; font-size: 10pt;"> </span></span><span lang="BG" style="color: #333333; font-size: 10pt;">на<span class="apple-converted-space"> </span></span><b><span style="color: #333333; font-size: 10pt;">Sport Depot:</span></b><b><span lang="BG" style="color: #333333; font-size: 10pt;"><br />
</span></b><b><span style="color: #999999; font-size: 10pt;"><a href="http://jnnmarketing.blogspot.com/2013/03/guerrilla-marketing.html">http://jnnmarketing.blogspot.com/2013/03/guerrilla-marketing.html</a></span></b></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: 10pt; line-height: 20px;"><b style="color: #999999;"><br /><a href="https://web.facebook.com/groups/guerrillamarketingfans/" style="color: #999999;">Присъединете се към Guerrilla Marketing групата във Facebook</a></b></span><span lang="BG" style="font-size: 10pt; line-height: 20px;">, за да споделяме заедно добрите примери!</span><span style="font-size: 10pt; line-height: 20px;"><o:p></o:p></span></span></div>
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<span lang="BG" style="font-size: 10pt; line-height: 20px;"><span style="font-family: "georgia" , "times new roman" , serif;"><b>Честита Баба Марта!</b></span></span></div>
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<span lang="BG" style="font-size: 10pt; line-height: 20px;"><span style="font-family: "georgia" , "times new roman" , serif;"><b>Здраве и късмет!</b></span></span></div>
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<span style="font-family: "georgia" , serif; font-size: 10pt;">Жанет Найденова<o:p></o:p></span></div>
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<span style="font-family: "georgia" , serif; font-size: 10pt;">Certified Master of Guerrilla Marketing Coach<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "georgia" , serif; font-size: 10pt;">GSM:</span><span style="font-family: "georgia" , serif; font-size: 10pt;"> </span><span style="color: #1155cc; font-family: "georgia" , serif; font-size: 10pt;">+359 888 616 498</span><span style="font-family: "georgia" , serif; font-size: 10pt;"><o:p></o:p></span></div>
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<span style="color: #222222; font-family: "georgia" , serif; font-size: 10pt;">e-mail: </span><span style="font-family: "georgia" , serif; font-size: 10pt;"><a href="https://jupiter.icnhost.net:2096/cpsess2998005499/horde/imp/message.php?mailbox=INBOX.Sent&index=12668" style="color: #999999; text-decoration: none;" target="_blank"><span style="color: #333399;">jnnconsult@gmail.com</span></a><o:p></o:p></span></div>
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<span style="font-family: "georgia" , serif; font-size: 10pt;">twitter: @jnnmarketing<o:p></o:p></span></div>
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<span style="font-family: "georgia" , serif; font-size: 10pt;">LinkedIn: <a href="http://bg.linkedin.com/in/janetnaidenova/" style="color: #999999; text-decoration: none;" target="_blank"><span style="color: #1155cc;">bg.linkedin.com/in/janetnaidenova/</span></a><o:p></o:p></span></div>
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<span lang="BG" style="font-family: "georgia" , serif; font-size: 10pt;"><span style="font-size: 10pt; line-height: 14.2667px;">Blog: <a href="http://jnnmarketing.blogspot.com/" style="color: #999999; text-decoration: none;">http://jnnmarketing.blogspot.com</a><br />Seminars: <span style="color: #999999;"><a href="http://www.guerrilla-marketing.eu/" style="color: #999999; text-decoration: none;">http://www.guerrilla-marketing.eu</a> </span></span></span></div>
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<b><br /></b></div>
<div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com0tag:blogger.com,1999:blog-3211754275406397368.post-79575046589247703842016-01-31T14:08:00.000-08:002016-01-31T14:25:36.893-08:00Кой е модерният цвят на 2016?<div class="MsoNormal" style="background: white; line-height: 16.8pt;">
<span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Цветовете имат огромно значение за решението за покупка, за
„влюбването“ в бранда, за лоялността към „бранда“ и превръщането на лоялните
клиенти в ревностни последователи на бранда. </span><span style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Guerrilla Marketing </span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">е дълбоко свързан с психологическото влияние на цветовете
върху съзнанието на нашите клиенти. <br /><span lang="BG" style="background-color: transparent; font-size: 10pt; line-height: 14.65pt; text-align: center;"><br />За първи път тази година </span><span style="background-color: transparent; font-size: 10pt; line-height: 14.65pt; text-align: center;">Pantone
Color Instutite </span><span lang="BG" style="background-color: transparent; font-size: 10pt; line-height: 14.65pt; text-align: center;">анонсира</span><span style="background-color: transparent; font-size: 10pt; line-height: 14.65pt; text-align: center;">
смесването на два нюанса</span><span lang="BG" style="background-color: transparent; font-size: 10pt; line-height: 14.65pt; text-align: center;"> за
цветове на 2016 година</span><span style="background-color: transparent; font-size: 10pt; line-height: 14.65pt; text-align: center;"> - Rose Quartz и Serenity.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXX_i4W7PGcJvPS6obhW2rWbNjzELFN4nTTCPa9lSRzjuE2ZW2z2-7vxetVOJSqcGZAg9G51Ww_SBjve7UXYZCEfHFks4MuuuEUf9ChvjGJ7CyL2Xlk4z6YdFzVxdrl2o9lZ_gLrKMZDY0/s1600/Pantone_Color_of_the_Year_2016_Shop_Banner.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="163" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXX_i4W7PGcJvPS6obhW2rWbNjzELFN4nTTCPa9lSRzjuE2ZW2z2-7vxetVOJSqcGZAg9G51Ww_SBjve7UXYZCEfHFks4MuuuEUf9ChvjGJ7CyL2Xlk4z6YdFzVxdrl2o9lZ_gLrKMZDY0/s640/Pantone_Color_of_the_Year_2016_Shop_Banner.jpg" width="640" /></a></div>
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<span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><span style="background-color: transparent; font-size: 10pt; line-height: 14.65pt; text-align: center;"><br /></span></span></div>
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<span style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><br /></span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10pt; line-height: 19.5333px;">По схемата на </span><span style="color: #333333; font-family: "georgia" , serif; font-size: 10pt; line-height: 19.5333px;">Pantone </span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10pt; line-height: 19.5333px;">цветовете са:</span><span style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsyyPBHlJGCyPEA3MkoTU5ORhwU-xJfkQUjU7fq6YZUXQ6MkZd-XrfedXHk4sJ8jSAXxVEJ43uiNM79-xbA-5Mm75z6Iw8s2YpCmP7iLvQAsF-xuPzNNv8g12-LQb7K0AEZKIXfV1SMsZM/s1600/Pantone_Color_of_the_Year_Rose_Quartz_Serenity_Color_Formulas_Guides_Banner.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="164" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsyyPBHlJGCyPEA3MkoTU5ORhwU-xJfkQUjU7fq6YZUXQ6MkZd-XrfedXHk4sJ8jSAXxVEJ43uiNM79-xbA-5Mm75z6Iw8s2YpCmP7iLvQAsF-xuPzNNv8g12-LQb7K0AEZKIXfV1SMsZM/s640/Pantone_Color_of_the_Year_Rose_Quartz_Serenity_Color_Formulas_Guides_Banner.jpg" width="640" /></a><span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Източник: <span lang="BG" style="font-family: "calibri" , sans-serif; font-size: 11.0pt; line-height: 107%;">http://www.pantone.com </span></span></div>
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<span style="background-color: white; color: #333333; font-family: "georgia" , serif; font-size: 10pt; line-height: 19.2pt;"><br />Rose Quartz е убедителен, но нежен т</span><span lang="BG" style="background-color: white; color: #333333; font-family: "georgia" , serif; font-size: 10pt; line-height: 19.2pt;">он</span><span style="font-family: "georgia" , serif; font-size: 10pt;"><span style="color: #333333;"><span style="background-color: white; line-height: 19.2pt;">, който
внушава състрадание и чувство на спокойствие. Serenity е безтегловен и
просторен, като простора на синьото небе над нас, затвърждавайки чувството на
облекчение и спокойствие, дори в бурни времена.</span></span><br /><span style="background-color: white; color: #333333; font-size: 10pt; line-height: 15.6pt;"><br />“Rose Quartz и Serenity </span><span lang="BG" style="background-color: white; color: #333333; font-size: 10pt; line-height: 15.6pt;">съвместно </span><span style="background-color: white; color: #333333; font-size: 10pt; line-height: 15.6pt;">демонстрира</span><span lang="BG" style="background-color: white; color: #333333; font-size: 10pt; line-height: 15.6pt;">т</span><span style="background-color: white; color: #333333; font-size: 10pt; line-height: 15.6pt;"> присъщия баланс между по-топлия всеобхватен розов тон и </span><span lang="BG" style="background-color: white; color: #333333; font-size: 10pt; line-height: 15.6pt;">по-студеното</span><span style="background-color: white; color: #333333; font-size: 10pt; line-height: 15.6pt;"> спокойно синьо,
отразявайки връзка</span><span lang="BG" style="background-color: white; color: #333333; font-size: 10pt; line-height: 15.6pt;">та помежду им</span><span style="background-color: white; color: #333333; font-size: 10pt; line-height: 15.6pt;"> и </span><span lang="BG" style="background-color: white; color: #333333; font-size: 10pt; line-height: 15.6pt;">„</span><span style="background-color: white; color: #333333; font-size: 10pt; line-height: 15.6pt;">уелнес</span><span lang="BG" style="background-color: white; color: #333333; font-size: 10pt; line-height: 15.6pt;">“, както и </span><span style="background-color: white; color: #333333; font-size: 10pt; line-height: 15.6pt;">успокояващо
чувство за ред и спокойствие</span><span lang="BG" style="background-color: white; color: #333333; font-size: 10pt; line-height: 15.6pt;">!</span><span style="background-color: white; color: #333333; font-size: 10pt; line-height: 15.6pt;">” – </span><span lang="BG" style="background-color: white; color: #333333; font-size: 10pt; line-height: 15.6pt;">споделя </span><span style="background-color: white; color: #333333; font-size: 10pt; line-height: 15.6pt;"><a href="http://eisemancolorblog.com/">Leatrice
Eiseman</a></span><span lang="BG" style="background-color: white; color: #333333; font-size: 10pt; line-height: 15.6pt;">, Изпълнителен директор на </span><span style="background-color: white; color: #333333; font-size: 10pt; line-height: 15.6pt;">Pantone
Color Institute, </span><span lang="BG" style="font-size: 10pt;"><span style="color: #333333;"><span style="background-color: white; line-height: 15.6pt;">един от най-уважаваните консултанти в света
в областта на цветовете и тяхното психологическо влияние.</span><span style="background-color: white; line-height: 20.8px;"><br /></span></span></span></span><br />
<a href="https://www.pinterest.com/janetnaidenova/colors/" target="_blank">Вижте страхотните примери на Rose Quartz и Serenity в моя Pinterеst board, посветен на цветовете >> </a></div>
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<span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10pt; line-height: 19.2pt;"><br />Цветовете на 2016 Rose Quartz и Serenity носят спокойствие и релакс.<br />
</span><span lang="BG" style="font-family: "georgia" , serif; font-size: 10pt; line-height: 19.2pt;"><a href="http://jnnmarketing.blogspot.bg/2015_01_01_archive.html">Цветът на 2015
бе „Марсала“</a>- </span><span style="font-family: "georgia" , serif; font-size: 10pt; line-height: 19.2pt;">насърчава</span><span lang="BG" style="font-family: "georgia" , serif; font-size: 10pt; line-height: 19.2pt;">щ</span><span style="font-family: "georgia" , serif; font-size: 10pt; line-height: 19.2pt;"> </span><span lang="BG" style="font-family: "georgia" , serif; font-size: 10pt; line-height: 19.2pt;">към</span><span style="font-family: "georgia" , serif; font-size: 10pt; line-height: 19.2pt;"> творчество
и експериментиране</span><span lang="BG" style="font-family: "georgia" , serif; font-size: 10.0pt;"><span style="font-family: "georgia" , serif;"><span style="font-size: 10pt; line-height: 19.2pt;">. </span></span><span style="font-family: "times new roman" , serif;"><span style="line-height: 25.6px;"><br /></span></span></span><span lang="BG" style="background-color: white; border: 1pt none; font-family: "georgia" , serif; font-size: 10pt; line-height: 150%; padding: 0in;"><a href="http://jnnmarketing.blogspot.bg/2014_01_01_archive.html">Цветът на 2014
г. бе цветът на сияйната орхидея</a></span><span lang="BG" style="background-color: white; font-family: "georgia" , serif; font-size: 10pt; line-height: 150%;">, който е завладяващ, магически, загадъчно
лилав, а<b><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;"> </span></b><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;"><a href="http://jnnmarketing.blogspot.bg/2013/01/2013.html">през 2013 г. модерният
цвят бе изумрудено зеленият</a><b>, </b></span>изпълнен с блясък и
очарование<span style="color: #333333;">.</span></span></div>
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<br />
Споделям с Вас и статиите за влиянието на формите и цветовете:</span><b><span style="font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;"><br /><br /><a href="http://jnnmarketing.blogspot.bg/2015/07/guerrilla-marketing.html"><span style="font-weight: normal;">Guerrilla Marketing и емоциите на цветовете в
маркетинга</span><span lang="BG" style="font-weight: normal; mso-ansi-language: BG;">
>></span></a><br />
</span></b><span style="font-family: "georgia" , serif; font-size: 10pt; line-height: 150%;"><a href="http://jnnmarketing.blogspot.com/2009/03/blog-post_09.html">Влиянието на
цветовете в маркетинга<span lang="BG" style="font-family: "calibri" , sans-serif; font-size: 11.0pt; line-height: 150%;"> >></span></a></span><b><span lang="BG" style="font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;"><o:p></o:p></span></b></div>
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<span style="color: #999999; font-family: "georgia" , serif; font-size: 10.0pt; font-weight: normal; line-height: 150%;"><a href="http://jnnmarketing.blogspot.com/2009_03_01_archive.html" target="_blank">“Как
жените и мъжете възприемат формите и
цветовете и как те им въздействат” >><span lang="BG"><o:p></o:p></span></a></span></h3>
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<span style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;"> <span lang="BG"><br />
</span></span><span style="font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;"><a href="https://web.facebook.com/groups/guerrillamarketingfans/">Присъединете се
към Guerrilla Marketing групата във Facebook</a></span><span lang="BG" style="font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;">, за да споделяме заедно добрите примери!</span><span style="font-family: "georgia" , serif; font-size: 10.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<!--[endif]--></span><span style="font-family: "times new roman" , serif; font-size: 12.0pt;"><o:p></o:p></span></div>
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<span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">..........................................................................</span><span style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><o:p></o:p></span></div>
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<span style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Жанет Найденова<o:p></o:p></span></div>
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<span style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Маркетинг консултант<o:p></o:p></span></div>
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<span style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">Certified Master of Guerrilla Marketing Coach<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "georgia" , serif; font-size: 10pt;">GSM:</span><span style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"> </span><span style="color: #1155cc; font-family: "georgia" , serif; font-size: 10.0pt;">+359
888 616 498</span><span style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><o:p></o:p></span></div>
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<span style="color: #222222; font-family: "georgia" , serif; font-size: 10pt;">e-mail: </span><span style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><a href="https://jupiter.icnhost.net:2096/cpsess2998005499/horde/imp/message.php?mailbox=INBOX.Sent&index=12668" target="_blank"><span style="color: #333399; text-decoration: none;">jnnconsult@gmail.com</span></a><o:p></o:p></span></div>
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<span style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">twitter: @jnnmarketing<o:p></o:p></span></div>
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<span style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;">LinkedIn: <a href="http://bg.linkedin.com/in/janetnaidenova/" target="_blank"><span style="color: #1155cc; text-decoration: none;">bg.linkedin.com/in/janetnaidenova/</span></a><o:p></o:p></span></div>
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<span style="font-family: georgia, serif; font-size: 10pt; line-height: 107%;">Blog: <a href="http://jnnmarketing.blogspot.com/"><span style="color: #999999; text-decoration: none;">http://jnnmarketing.blogspot.com</span></a><br />
Seminars: <span style="color: #999999; text-decoration: none;"><a href="http://www.guerrilla-marketing.eu/">http://www.guerrilla-marketing.eu</a> </span></span><span style="font-family: times new roman, serif;"><span style="font-size: 13.3333px; line-height: 25.6px;"> </span></span></span><br />
<div style="line-height: 14.65pt;">
<span lang="BG" style="color: #333333; font-family: "georgia" , serif; font-size: 10.0pt;"><br /><br /><o:p></o:p></span></div>
</div>
<div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com0tag:blogger.com,1999:blog-3211754275406397368.post-20153167732689592282015-12-29T14:27:00.001-08:002015-12-29T14:27:19.686-08:00Guerrilla Marketing видео пожелание!<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 0in; margin-top: 3.0pt; mso-outline-level: 3;">
<span style="font-family: Georgia,"Times New Roman",serif;"><span lang="BG" style="color: #cc6600; font-family: "Georgia",serif; font-size: 13.5pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Честита Коледа и </span><span style="color: #cc6600; font-family: "Georgia",serif; font-size: 13.5pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Успешна
2016 година!<o:p></o:p></span></span></div>
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<span style="font-family: Georgia,"Times New Roman",serif;"><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></span>
<br />
<div class="MsoNormal" style="background: white; line-height: 19.2pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: Georgia,"Times New Roman",serif;"><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Нека да е изпълнена със
здраве, късмет, обич и усмивки и да Ви донесе повече прекасни мигове с любимите
хора до Вас!<o:p></o:p></span></span></div>
<span style="font-family: Georgia,"Times New Roman",serif;"><span lang="BG" style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span lang="EN-GB" style="color: #333333; font-size: 10pt; line-height: 19.2pt;"><br />Пожелавам Ви </span><span lang="BG" style="color: #333333; font-size: 10pt; line-height: 19.2pt;">от цялото си сърце успех и да следвате мечтите си!</span></span></span><br />
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Georgia, serif; font-size: 10pt; line-height: 19.2pt;"><br />Благодаря Ви, че бяхме заедно през изминалата
година, черпихме вдъхновение, споделяхме опит и добри Guerrilla Marketing
примери!</span><span lang="EN-GB" style="color: #333333; font-size: 10pt; line-height: 19.2pt;"><br /></span></span></div>
<span style="font-family: Georgia,"Times New Roman",serif;"><span lang="EN-GB" style="color: #333333; font-size: 10pt; line-height: 19.2pt;"><br />Ето и виртуалната </span><span lang="BG" style="color: #333333; font-size: 10pt; line-height: 19.2pt;">видео-</span><span lang="EN-GB" style="font-size: 10pt;"><span style="color: #333333;"><span style="line-height: 19.2pt;">картичка за Вас!</span></span></span><br /><a href="http://bit.ly/JNN_Happy_New_2016" target="_blank">Кликнете тук и вижте видео-картичкат<span style="font-family: Georgia, serif;">a</span></a> </span><span style="font-family: Georgia, Times New Roman, serif;"><br /><a href="http://bit.ly/JNN_Happy_New_2016">http://bit.ly/JNN_Happy_New_2016</a></span><br />
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<span style="font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"><o:p></o:p></span></div>
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<span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
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<span lang="EN-GB" style="color: #333333; font-family: "Times New Roman",serif; font-size: 10.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman";"><b>Жанет Найденова</b></span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #333333; font-family: 'Times New Roman', serif; font-size: 10pt; line-height: 19.2pt;"><i>Маркетинг консултант</i></span></div>
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<span lang="EN-GB" style="color: #333333; font-family: "Times New Roman",serif; font-size: 10.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman";"><i>Certified Master of Guerrilla Marketing Coach</i><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 19.2pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span lang="EN-GB" style="color: #333333; font-family: "Times New Roman",serif; font-size: 10.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman";">LinkedIn:</span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: 'Times New Roman', serif; font-size: 10pt;"> </span><span style="font-family: "Times New Roman",serif; font-size: 10.0pt;"><a href="http://bg.linkedin.com/in/janetnaidenova/" target="_blank"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #1155cc; text-decoration: none;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">bg.linkedin.com/in/janetnaidenova/</span></span></a></span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span lang="EN-GB" style="color: #333333; font-family: "Times New Roman",serif; font-size: 10.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman";">twitter: @jnnmarketing</span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span lang="EN-GB" style="color: #333333; font-family: "Times New Roman",serif; font-size: 10.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman";">Blog: </span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span lang="EN-GB" style="color: #999999; font-family: "Times New Roman",serif; mso-ansi-language: EN-GB; text-decoration: none; text-underline: none;"><a href="http://jnnmarketing.blogspot.com/">http://jnnmarketing.blogspot.com</a></span><o:p></o:p></span></div>
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<span lang="BG" style="color: #333333; font-family: "Times New Roman",serif; font-size: 10.0pt; mso-ansi-language: BG; mso-fareast-font-family: "Times New Roman";">Обучения: </span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="http://www.guerrilla-marketing.eu/"><span style="color: #999999; font-family: "Times New Roman",serif; text-decoration: none; text-underline: none;">http://www.guerrilla-marketing.eu</span></a><o:p></o:p></span></div>
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<span lang="BG" style="color: #333333; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: BG; mso-fareast-font-family: "Times New Roman";">
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<span lang="EN-GB" style="color: #333333; font-family: "Times New Roman",serif; font-size: 10.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman";">Guerrilla
Marketing във </span><span style="color: #333333; font-family: "Times New Roman",serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Facebook: <a href="https://web.facebook.com/groups/guerrillamarketingfans/" target="_blank">https://web.facebook.com/groups/guerrillamarketingfans/</a></span><span style="color: #333333; font-family: "Georgia",serif; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com0tag:blogger.com,1999:blog-3211754275406397368.post-56602114320842951812015-12-19T13:21:00.000-08:002015-12-19T13:29:12.110-08:00Guerrilla Marketing и сензорното брандиране<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVXQM-gUdEGJgSuezQyT1LL0KOQFRMrPBgcl83s4rmh1orIM9TYbmTuL84aBcPbyLIU9AORbiE1w1XyOKVHVu8VIbjUmXP3DwLCGX3VbZGxrbuGnbtdUivkj0UFjMKeEG0eTr893AjHTXW/s1600/%25D0%25A1%25D0%25B5%25D0%25BD%25D0%25B7%25D0%25BE%25D1%2580%25D0%25BD%25D0%25BE_%25D0%25B1%25D1%2580%25D0%25B0%25D0%25BD%25D0%25B4%25D0%25B8%25D1%2580%25D0%25B0%25D0%25BD%25D0%25B5_%25D0%25B0%25D1%2580%25D0%25BE%25D0%25BC%25D0%25B0%25D1%2582%25D0%25B8.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="321" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVXQM-gUdEGJgSuezQyT1LL0KOQFRMrPBgcl83s4rmh1orIM9TYbmTuL84aBcPbyLIU9AORbiE1w1XyOKVHVu8VIbjUmXP3DwLCGX3VbZGxrbuGnbtdUivkj0UFjMKeEG0eTr893AjHTXW/s400/%25D0%25A1%25D0%25B5%25D0%25BD%25D0%25B7%25D0%25BE%25D1%2580%25D0%25BD%25D0%25BE_%25D0%25B1%25D1%2580%25D0%25B0%25D0%25BD%25D0%25B4%25D0%25B8%25D1%2580%25D0%25B0%25D0%25BD%25D0%25B5_%25D0%25B0%25D1%2580%25D0%25BE%25D0%25BC%25D0%25B0%25D1%2582%25D0%25B8.jpg" width="400" /></a></div>
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<span lang="BG" style="background: white; color: #333333; font-family: "arial" , sans-serif;"><span style="font-size: xx-small;">Източник:
</span></span><span style="background: white; color: #222222; font-family: "arial" , sans-serif;"><span style="font-size: xx-small;">FreeDigitalPhotos.net</span></span></div>
<br />
<div class="MsoNormal">
<span style="font-family: "georgia" , "times new roman" , serif;"><span lang="BG" style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333;">Прекрасното
предколедно настроение и уханията ме вдъхновиха да напиша и споделя тази „ароматна“
публикация :-)</span></span></div>
<div>
<span style="background: white; color: #222222;"></span><br />
<div class="MsoNormal" style="font-size: 9pt;">
<span style="background: white; color: #222222;"><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: "georgia" , serif;">Брандовете ни побъркват
от визуално стимулиране повече от когато и да било. Изследванията през последните
години показват, че колкото повече сме стимулирани, толкова по-трудно се грабва
вниманието ни. <br />
<br />
</span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: "georgia" , serif;">Guerrillas </span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: "georgia" , serif;"><span style="background-color: white;">знаят, че визуалните изображения са
далеч по-ефективни, когато са комбинирани с други сетивни възприятия като звук
и миризма. Те са открили, че за да ангажират по-пълно емоциите ни, заедно с
логото, цветовете и визуалната комуникация, с които ни облъчват, комбиницията с
музика, която гали слуха ни и ароматите, които изкушават обонянието ни са
причината да купуваме повече. Това се нарича „Сензорно брандиране“.</span><br /><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: "georgia" , serif;"><br />От всичките ни сетива
обонянието е най-първично и най-дълбоко вкоренено. При всички останали човек
мисли преди да реагира, а при обонянието мозъкът реагира преди да имате време
да помислите и ето, че вече сте купили нещо, което не сте планирали </span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: "wingdings";">J</span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: "georgia" , serif;"><span style="background-color: white;"> Обонянието оказва силно
влияние върху това как потребителите възприемат брандовете и техните продукти. Пътят
към чувствата ни преминава през сетивните ни усещания и емоциите са
най-определящите в решението ни за покупка!</span><span style="background-color: white;"><br /></span></span></span></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: "georgia" , serif;"><span style="background-color: white;"><br /></span>Guerrilla </span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: "georgia" , serif;">експеримент, проведен в магазин за дрехи
доказва категорично, че когато дрехите на етажа за жени се напръскат с ванилия,
продажбите на дамски дрехи буквално се удвоява</span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: "georgia" , serif;">т</span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: "georgia" , serif;">. Представете си колко
биха се увеличили, ако има и тиха, приятна музика </span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: "wingdings";">J</span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: "georgia" , serif;"><span style="font-family: "wingdings";"><br /></span><span style="font-family: "georgia" , serif;"><br />Дори и най-слабият
аромат може да окаже силно въздействие. В едно изследване на доктор Алан Хърш
два чифта абсоютно еднакви маратонки </span></span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: "georgia" , serif;"> </span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: "georgia" , serif;">“Nike” </span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: "georgia" , serif;">са поставени в две
отделни, напълно еднакви стаи. Единствената разлика е, че в едната стая е
впръснат аромат на цветя, а в другата – не. Участниците в проучването във всяка
стая оглеждат маратонките и след това попълват въпросници. Резултатите
показват, че 84% от участниците заявяват, че маратонките от стаята с аромат на
цветя са по-хубави от маратонките в другата стая и дори смятат, че са с поне 10
долара по-скъпи.</span><span style="background-color: white; color: #333333; font-family: "georgia" , serif; font-size: 9pt;"><br /><br /><span style="background-color: white;">Какво е бъдещето на
сензорното брандиране? </span><span style="background-color: white;"><br /></span></span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: "georgia" , serif;"><span style="background-color: white;"><br /></span>Представете си
приятен дъх на лимон, който те привлича от магазин за маратонки, които
непременно трябва да си купиш; ухание на прясно изцеден портокал те притегля към
магазина за спортни стоки; ароматът на пъпеш от туристическата агенция те прави
неустоим за следващата екзотична дестинация, лимонова трева и мандарини те
карат да танцуваш и да пееш... Тази сензорна атака върху сетивата ни ще бъде
много по-успешна в завладяването на ума и сърцето ни, в спечелването на нашата
лоялност и в „измъкването“ парите ни с лекота </span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: "wingdings";">J</span><span style="background-color: white; color: #333333; font-size: 9pt;"><span style="font-family: "georgia" , serif;"><br /><br />Коледата е
притихнала. С дъх на канела и ванилия!</span></span><span style="background-color: white; color: #333333; font-family: "georgia" , serif; font-size: 9pt;"><br /><br />Вълшебна Коледа Ви
пожелавам!</span></div>
<span style="background: white; color: #222222;"></span><br />
<span style="background: white; color: #222222;">
</span>
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<span style="background-color: white; color: #333333; font-size: xx-small;">.........................................................................</span></div>
<span style="background: white; color: #222222;"></span><br />
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<span style="background: white; color: #222222;"><span lang="BG" style="font-size: 10pt;"><span style="color: #333333; font-family: "georgia" , serif; mso-bidi-font-family: Arial;"><span style="color: #999999; text-decoration: none; text-underline: none;"><a href="https://web.facebook.com/groups/guerrillamarketingfans/" target="_blank">Присъединете се към Guerrilla Marketing групата във Facebook</a></span></span><span lang="BG" style="color: #333333; font-family: "georgia" , serif; mso-ansi-language: BG; mso-bidi-font-family: Arial;">, за да споделяме заедно добрите примери!</span></span></span></div>
<span style="background: white; color: #222222;">
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<span style="font-size: xx-small;"><span lang="BG" style="color: #333333;"><br />..........................................................................</span><span style="color: #333333;"><o:p></o:p></span></span></div>
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<span style="color: #333333;"><span style="font-size: xx-small;">Жанет Найденова<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Arial, sans-serif;">
<span style="color: #333333;"><span style="font-size: xx-small;">Маркетинг консултант<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Arial, sans-serif;">
<span style="color: #333333;"><span style="font-size: xx-small;">Certified Master of Guerrilla
Marketing Coach<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Arial, sans-serif;">
<span style="font-size: xx-small;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">GSM:</span><span style="color: #333333;"> </span><span style="color: #1155cc;">+359 888
616 498</span><span style="color: #333333;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Arial, sans-serif;">
<span style="font-size: xx-small;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">e-mail: </span><span style="color: #333333;"><a href="https://jupiter.icnhost.net:2096/cpsess2998005499/horde/imp/message.php?mailbox=INBOX.Sent&index=12668" target="_blank"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333399; text-decoration: none;">jnnconsult@gmail.com</span></a><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Arial, sans-serif;">
<span style="color: #333333;"><span style="font-size: xx-small;">twitter: @jnnmarketing<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Arial, sans-serif;">
<span style="color: #333333;"><span style="font-size: xx-small;">LinkedIn: <a href="http://bg.linkedin.com/in/janetnaidenova/" target="_blank"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #1155cc; text-decoration: none;">bg.linkedin.com/in/janetnaidenova/</span></a><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Arial, sans-serif;">
<span style="color: #333333;"><span style="font-size: xx-small;">Blog: <a href="http://jnnmarketing.blogspot.com/"><span style="color: #999999; text-decoration: none; text-underline: none;">http://jnnmarketing.blogspot.com</span></a><br />
</span></span></div>
<span lang="BG" style="color: #333333;"><span style="font-size: xx-small;">Обучения</span></span><span style="color: #333333;"><span style="font-size: xx-small;">: <a href="http://www.guerrilla-marketing.eu/"><span style="color: #999999; text-decoration: none;">http://www.guerrilla-marketing.eu</span></a></span><span style="font-size: 10pt;"><o:p></o:p></span></span><br /><span style="color: #333333; font-family: "arial" , sans-serif; font-size: xx-small;">..........................................................................</span></span></div>
<br /><div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com0tag:blogger.com,1999:blog-3211754275406397368.post-47132364814985445742015-07-31T12:33:00.001-07:002015-07-31T12:33:20.695-07:00Guerrilla Marketing и емоциите на цветовете в маркетинга<div class="MsoNormal">
<span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; mso-ansi-language: BG; mso-bidi-font-family: Arial;">Прекрасната вечер навън
и лятното настроение ме вдъхновиха да напиша и споделя тази цветна публикация</span><span lang="BG" style="background: white; color: #333333; font-family: Wingdings; mso-ansi-language: BG; mso-ascii-font-family: Georgia; mso-bidi-font-family: Arial; mso-char-type: symbol; mso-hansi-font-family: Georgia; mso-symbol-font-family: Wingdings;">J</span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; mso-ansi-language: BG; mso-bidi-font-family: Arial;"> <o:p></o:p></span></div>
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<span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; mso-ansi-language: BG; mso-bidi-font-family: Arial;">Колко важни са
цветовете за логото на марката и с какво се свързват те в съзнанието на
потребителите? </span><span style="background: white; color: #333333; font-family: "Georgia",serif;">Guerrilla Marketing обръща особено внимание на комуникацията
чрез цветовете</span><span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; mso-ansi-language: BG;"> и влиянието на цветовете
за мотивацията на хората</span><span style="background: white; color: #333333; font-family: "Georgia",serif;">!<o:p></o:p></span></div>
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<span lang="BG" style="background: white; color: #333333; font-family: "Georgia",serif; mso-ansi-language: BG;">Вижте прекрасната инфографика за
цветовете и с каква емоция се свързва всеки от тях в съзнанието на клиентите:<o:p></o:p></span></div>
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<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal" style="color: #333333; mso-list: l0 level1 lfo1;"><span lang="BG" style="background: white; font-family: "Georgia",serif; mso-ansi-language: BG; mso-bidi-font-family: Arial;">жълт: оптимизъм; <o:p></o:p></span></li>
<li class="MsoNormal" style="color: #333333; mso-list: l0 level1 lfo1;"><span lang="BG" style="background: white; font-family: "Georgia",serif; mso-ansi-language: BG; mso-bidi-font-family: Arial;">оранжев: приятелство;<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #333333; mso-list: l0 level1 lfo1;"><span lang="BG" style="background: white; font-family: "Georgia",serif; mso-ansi-language: BG; mso-bidi-font-family: Arial;">червен: вълнение;<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #333333; mso-list: l0 level1 lfo1;"><span lang="BG" style="background: white; font-family: "Georgia",serif; mso-ansi-language: BG; mso-bidi-font-family: Arial;">лилав: творчество;<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #333333; mso-list: l0 level1 lfo1;"><span lang="BG" style="background: white; font-family: "Georgia",serif; mso-ansi-language: BG; mso-bidi-font-family: Arial;">син: доверие;<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #333333; mso-list: l0 level1 lfo1;"><span lang="BG" style="background: white; font-family: "Georgia",serif; mso-ansi-language: BG; mso-bidi-font-family: Arial;">зелен: спокойствие;<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #333333; mso-list: l0 level1 lfo1;"><span lang="BG" style="background: white; font-family: "Georgia",serif; mso-ansi-language: BG; mso-bidi-font-family: Arial;">сив: баланс. <br /></span></li>
</ul>
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Seminars: <a href="http://www.guerrilla-marketing.eu/"><span style="color: #999999; text-decoration: none; text-underline: none;">http://www.guerrilla-marketing.eu</span></a><o:p></o:p></span></div>
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Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com0tag:blogger.com,1999:blog-3211754275406397368.post-10211169187844831772015-05-24T05:57:00.000-07:002015-05-24T05:57:44.674-07:00Guerrilla Marketing и стойността на проучванията на пазара и потребителитеВ забележителната книга си книга „Guerrilla Marketing”, Джей Конрад Левинсън говори за стойността на проучването на пазара и потребителите.<div class="MsoNormal">
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Маркетинговите проучвания за информацията за пазара, могат да следват два основни пътя. Единият от тях е пътят на проучване отношението и възприятията на настоящите и потенциални клиенти. Чрез разбирането на какво точно мотивира настоящите и потенциалните клиенти, Guerrillas могат да разработват планове за увеличаване на тяхната вероятност за успех. Тези проучвания дават отговор на въпросите: <br /><ul>
<li>Защо клиентите не харчат повече при нас? </li>
<li>Защо не можем да печелим нови клиенти по-бързо? </li>
<li>Защо маркетингът ни не е по-ефективен? </li>
</ul>
Другият път е пътят на проучване поведението на потребителите, който се стреми да определи моделите на поведение. Тези проучвания помагат на бизнесите да разберат как промените в медиа потреблението се отразяват върху начина живот на потребителите - какво и колко гледат, колко и как четат, къде (на какви устройства), какви продукти и услуги си купуват. За Guerrillas, това познание е изключително важно, за да могат да изграждат и развиват диалога с потребителите си в един свят на споделяне.<br /><br />Наскоро приключило проучване на IAB в Централна и Източна Европа, в което участва и IAB България, очерта поведението на онлайн потребителите по отношение на медиа потреблението, начините на достъп до Интернет, навиците на потребителите онлайн и тяхното преживяване по време на покупка (онлайн и офлайн). Проучването DigitalSCOPE 2014 бе проведено онлайн на база стандартизиран въпросник за региона и обхвана 6235 респонденти от България. Имам удоволствието и приятния ангажимент да бъда лидер на групата по “Проучвания“ към IAB България и да споделя с Вас част от резултатите. <br /><br />Ето какви са най-важните резултати от DigitalSCOPE 2015 за поведението на потребителите:<br /><br /><b>1. Интернет е медиата с най-голямо потребление.</b><br /><br />Среднодневно Интернет потребителите в България прекарват над 3,6 часа в Интернет, в сравнение с 2,8 часа пред телевизора, 1,6 часа слушане на радио и по половин час четене на вестник и списание /Фиг. 1/. Проучването показа също, че над 73% от потребителите в Интернет използват ежедневно Интернет, точно толкова използват и телевизия, 38% слушат радио всеки ден, 15% четат вестници ежедневно и 8% четат списания всеки ден.<br /><br /><b>Фиг. 1 Медиа потребление</b><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOFt_u9xeJFpWH4H9RTCigIRFYwa8zU4wyiXfNNAPAp2VR7vLyTTqLcRd20VjUzSvRAYzaB5IA9fWTrSKh9VTzUfYTcPH82i3mKOx9ZD8VpbREdplRXJOKUb-AfkPgHtpg9c1V-YQ7nVyX/s1600/Fig.1+Internet+consumption.png"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOFt_u9xeJFpWH4H9RTCigIRFYwa8zU4wyiXfNNAPAp2VR7vLyTTqLcRd20VjUzSvRAYzaB5IA9fWTrSKh9VTzUfYTcPH82i3mKOx9ZD8VpbREdplRXJOKUb-AfkPgHtpg9c1V-YQ7nVyX/s400/Fig.1+Internet+consumption.png" width="400" /></a><br />Източник: DigitalScope 2014.<br /><br />Смартфонът е с най-голямо проникване сред Интернет потребителите – 66% притежават смартфон /Фиг. 2/. България е лидер в региона по отношение на пенетрация на преносими компютри (65% от Интернет потребителите), настолен компютър (46%), мобилен телефон (30%), таблет (28%), е-четец (8%).<br /><br /><b>Фиг. 2 Достъп до устройства </b><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh63Conj98q6o8DBfh4vAaUii_NCcN3HYFo3GOEmpZCPw8fHmCrfVBpYGamFcjrrk7phWiNmniyw9JkXjyzs9PXJpsHv_RJZsYDrL9x9QsjJKVc1Nfark6w9pplZc1OVx5K7aLN3G1ub0FR/s1600/Fig.2+Device+Access.png"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh63Conj98q6o8DBfh4vAaUii_NCcN3HYFo3GOEmpZCPw8fHmCrfVBpYGamFcjrrk7phWiNmniyw9JkXjyzs9PXJpsHv_RJZsYDrL9x9QsjJKVc1Nfark6w9pplZc1OVx5K7aLN3G1ub0FR/s400/Fig.2+Device+Access.png" /></a><br />Източник: DigitalScope 2014.<br /><br /><b>2. Мулти-екранност, мулти-задачност</b><br /><br />86% от Интернет потребителите в България са в Интернет, докато гледат телевизия, 65% ползват Интернет на няколко устройства /Фиг. 3/. Докато гледат телевизия и са в Интернет, потребителите посещават сайтове, сърфират в Интернет (56%), проверяват електронната си поща (50%), използват социалните мрежи (46%), търсят продукти/услуги в Интернет, които са видели в телевизионна реклама (30%), извършват дейности, свързани с работата си/училището си (23%). <br /><br /><b>Фиг. 3. Мулти-екранност</b><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-1aIri11gdqEd4nRYrZdBPsnJrE7q-l8L6m31mjsw9nfCFd6oZ-wvz8B7IU8qAyWo4ZooiEdaepZDs1E4Shxhqh3izuS2MV04kBlhIX3GK5gP2EdCI0frhtm1A2b41AT3cs7vweJIJsAj/s1600/Fig.3+MutiScreen.png"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-1aIri11gdqEd4nRYrZdBPsnJrE7q-l8L6m31mjsw9nfCFd6oZ-wvz8B7IU8qAyWo4ZooiEdaepZDs1E4Shxhqh3izuS2MV04kBlhIX3GK5gP2EdCI0frhtm1A2b41AT3cs7vweJIJsAj/s400/Fig.3+MutiScreen.png" /></a><br />Източник: DigitalScope 2014.<br /><br />Печелившите дигитални стратегии на брандовете трябва да включват преживяването на различни устрoйства. <br /><br /><b>3. Какви са навиците на потребителите е-купувачи?</b><br /><br />79% от потребителите е-купувачи са научили от Интернет за продуктите/услугите, които са закупили през последните 6 месеца, 54% - от семейството си и приятелите си, 40% от телевизия, 30% от реклама и т.н. (фиг. 4) и ползват повече от един източник на информация.<br /><br /><b>Фиг. 4. Източници на информация за закупени през последните 6 месеца продукти/услуги</b><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr0OyINm9Rxf6qgay7ccTdVZbsf6tAqvyWvBNvHE8zSVyp0UR84lHzP8txlJKjAfpZZ1KMrrnYNsRAwg7noYaEnjndMYZ3BQZBYkCzFCpPIdyN1MSTc1Ll2-ALvbG30z8ONZ4-mUNuUtVu/s1600/Fig.4+Sources_of_Information.png"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr0OyINm9Rxf6qgay7ccTdVZbsf6tAqvyWvBNvHE8zSVyp0UR84lHzP8txlJKjAfpZZ1KMrrnYNsRAwg7noYaEnjndMYZ3BQZBYkCzFCpPIdyN1MSTc1Ll2-ALvbG30z8ONZ4-mUNuUtVu/s400/Fig.4+Sources_of_Information.png" /></a><br />Източник: DigitalScope 2014.<br /><br />Дали обаче инвестициите в маркетинг в България са точно там, където потребителите черпят информация и се забавляват и прекарват най-много време – в Интернет? Отговорът е категорично не. Преобрадаващата част от инвестициите в маркетинг на българските рекламодатели (над 70%) отиват за телевизионна реклама, а под 12 % се инвестират в Интернет реклама (и то за всички Интернет рекламни канали, включително Google, Facebook и YouTube). В Европа, брандовете отделят 32 % за TV реклама и 27% за Интернет реклама от общите си годишни маркетинг бюджети. Guerrillas инвестират там, където са потребителите и следват модела на поведение. <br /><br />Е-купувачите в България, са научили за продуктите/услугите, които са закупили през последните 6 месеца, от няколко типа интернет реклама, като от дисплей реклама (банери, брандинги, нестандартни рекламни формати (Rich Media)) са 26%, 24% от имейл реклама, 24% от линкове в статии, 23% от видео реклама, 22% от линкове в търсачките, 21% от присъствие на бранда в социалните мрежи и т.н. /Фиг. 5/. <br /><br /><b>Фиг. 5. Типове интернет реклама, от която е-купувачите са научили за продуктите/услугите</b><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNlPbJciDLnXMIeZPyMOeu9_72wTx6aQQrIlyX6BgHTctxsIhFxb3H5QSzQp-8vu-MCOQt8Rd7nD7IkrZqTQitAMSFnBNY3rQgG6Tcmfi2fsZbP4PnAw8A7kggBctdhocVA5axoBZNkxf8/s1600/Fig.5+Sources_of_Internet_Advertising.png"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNlPbJciDLnXMIeZPyMOeu9_72wTx6aQQrIlyX6BgHTctxsIhFxb3H5QSzQp-8vu-MCOQt8Rd7nD7IkrZqTQitAMSFnBNY3rQgG6Tcmfi2fsZbP4PnAw8A7kggBctdhocVA5axoBZNkxf8/s400/Fig.5+Sources_of_Internet_Advertising.png" /></a><br />Източник: DigitalScope 2014.<br /><br />76% от е-купувачите в България търсят информация за мнения за продукта/услугата в Интернет, 75% търсят нови продукти/услуги в Интернет,75% използват Интернет за намиране на най-добра цена, 70% при избор на продукт/оферта, 67% за избор на най-добър доставчик и споделяне на мнения, 64% при планиране на покупка използват Интернет и 62% използват Интернет за пазаруване /Фиг. 6/.<br /><br /><b>Фиг. 6 Влияние на Интернет върху процеса на покупка</b><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGgQrWfTKaVoyqiCJGK3X-s8Qfpc2QkCpE7rElHHWENMwPyTjmMXWsiuKT4sPGGX7TxXDN2Oi0VzTwCqCbYhAfF0xbu1okdX8hlmWCbXYPCEzT0R_EfEwYB34O_0tvk8ny_D4BdCGOP_Qy/s1600/Fig.6+Intrenet_influence_purchase-path.png"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGgQrWfTKaVoyqiCJGK3X-s8Qfpc2QkCpE7rElHHWENMwPyTjmMXWsiuKT4sPGGX7TxXDN2Oi0VzTwCqCbYhAfF0xbu1okdX8hlmWCbXYPCEzT0R_EfEwYB34O_0tvk8ny_D4BdCGOP_Qy/s400/Fig.6+Intrenet_influence_purchase-path.png" /></a><br />Източник: DigitalScope 2014.<br /><br />DigitalSCOPE 2014 показва, че 80% от българските онлайн потребители, които са търсили информация онлайн са направили покупка (офлайн или онлайн) през последните 6 месеца, a 66% са направили покупка онлайн през последните 6 месеца. Даните показват по-висок потенциал за покупка от данните за региона. <br /><br />Сега имате възможността да използвате резултатите от независимото европейско изследване на тенденците за промяната в потреблението на медиите, еволюцията на консумацията на съдържание от телевизия и Интернет, онлайн активности, мобилна активност, електронна търговия, което да Ви подпомогне при създаването на Вашите успешни стратегии за развитие на бизнеса и марките. <br /><br />Читателите на блога „Guerrilla Marketing” които желаят да получат презентацията с данните от DigitalSCOPE 2014 за България безплатно, могат да изпратят е-мейл до <a href="mailto:jnnconsult@gmail.com">jnnconsult@gmail.com</a> и с удоволствие ще Ви изпратя лично презентацията. <br /><br /><a href="http://www.facebook.com/group.php?gid=91203901500">Присъединете се към Guerrilla Marketing групата във Facebook</a>, за да споделяме заедно добрите примери!<br /><br />..........................................................................<br />Жанет Найденова<br />Маркетинг консултант<br />Certified Master of Guerrilla Marketing Coach<br />GSM: +359 888 616 498<br />e-mail: <a href="https://jupiter.icnhost.net:2096/cpsess2998005499/horde/imp/message.php?mailbox=INBOX.Sent&index=12668">jnnconsult@gmail.com</a><br />twitter: @jnnmarketing<br />LinkedIn: <a href="http://bg.linkedin.com/in/janetnaidenova/">bg.linkedin.com/in/janetnaidenova/</a><br />Blog: <a href="http://jnnmarketing.blogspot.com/">http://jnnmarketing.blogspot.com</a><br /> Seminars: <a href="http://www.guerrilla-marketing.eu/">http://www.guerrilla-marketing.eu</a><div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com1tag:blogger.com,1999:blog-3211754275406397368.post-38926941675990860062015-04-07T14:59:00.001-07:002015-04-07T14:59:15.483-07:00ПРЕКРАСЕН GUERRILLA MARKETING ПРИМЕР НА FUSION" МАРКЕТИНГ<div dir="ltr" trbidi="on">
<br />
Днес ще Ви запозная с ‘fusion’ маркетинга, като една от успешните тактики на Guerrilla Marketing. Ето как Jay Conrad Levinson – бащата на Guerrilla Marketing, дефинира ‘fusion’ маркетинга в книгата “The Guerrilla Marketing Handbook”, която написа преди доста време заедно със своя ученик Сет Годин:<br />
<br />
“ Fusion” маркетингът е комбинирането на усилията на две фирми за да експлоадира техният съвместен маркетинг!”<br /><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWuTGlQWn990Y8AoY2rRvTgDWReSOmV-mdAPn5VluYJ5gQh9DaA_R5hZq1HIXK7ZzUj0nswQ2xcPvuh_JU00iLrZNrCgxjeHzx89qW3Akf1UhQj2OK2JRDT-Zmm8r0KCpzXosBH7ppSGmr/s1600/ID-100165312.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWuTGlQWn990Y8AoY2rRvTgDWReSOmV-mdAPn5VluYJ5gQh9DaA_R5hZq1HIXK7ZzUj0nswQ2xcPvuh_JU00iLrZNrCgxjeHzx89qW3Akf1UhQj2OK2JRDT-Zmm8r0KCpzXosBH7ppSGmr/s1600/ID-100165312.jpg" height="400" width="640" /></a><span style="color: #333333; font-family: Georgia, 'Times New Roman', serif;"><span style="font-size: x-small;"><span style="font-family: inherit;"><span style="font-weight: normal;">Фотокредит: </span></span></span></span><span style="font-size: x-small;"><span style="font-family: inherit;"><span style="background-color: white; color: #3a3a3a; line-height: 21.35pt;">FreeDigitalPhotos.net</span></span></span><br />
<br />Ето и прекрасният Guerrilla Marketing пример за "Fusion" маркетинг: <span style="font-size: small;"><span style="font-family: inherit;"><br /><br />“Ballard
Computer” се разви от никому неизвестна фирма до верига от 5 ритейл
магазина само за 4 години и задмина всичките си конкуренти. Той постигна
това чрез създаване на невероятна лоялност у клиентите си. Въпреки, че
се намира в Seattle, в съседство с резиденцията на Вашингтон, далече от
магнетично привличащите места за ритейл (търговия на дребно) бизнес,
неговият оригинален магазин бързо придоби местно доминиране и основа
експанзия на по-ежедневни местоположения за този тип бизнеси.<br /><br />Една
от най-първите техники, която “Ballard Computer” използва е изпращането
на картичка, на която пише “Благодаря!”. Фирмата я изпраща до всичките
си клиенти на следващия ден след покупката на компютър или друг
хардуер.<br /><br />Трицветната
картичка с “Благодаря!” се изпраща с ръчно надписан адрес, качествен
фирмен плик и марка. Поздравителната картичка кани получателя на
безплат</span></span><span style="font-size: small;"><span style="font-family: inherit;">на чаша кафе и парче пай от “Pecan Pie” в местния ежедневен
ресторант, отворил наскоро. Тази благодарствена картичка е в резултат на
‘fusion’ маркетинг партньорството между “Ballard Computer” и “Pecan
Pie”. Включвам този пример, за да Ви окуража да не мислите за
ограниченията, при избора на “fusion” партньори. На пръв поглед,
компютърният дилър не е първото нещо, което Ви идва наум, когато става
дума за идеален “fusion” маркетинг партньор за ресторант.<br /><br />Този пример създава печеливша ситуация за всяка от двете страни:</span></span><br />
<div style="font-weight: normal;">
<span style="font-size: small;"><span style="font-family: inherit;">1. Клиентът на “Ballard Computer” се радва на признание и получава </span></span><span style="font-size: small;"><span style="font-family: inherit;">безплат</span></span><span style="font-size: small;"><span style="font-family: inherit;">на чаша кафе и парче пай от “Pecan Pie”.</span></span><br />
<span style="font-size: small;"><span style="font-family: inherit;">2. Ресторантът “Pecan Pie” получава признание за името си и трафик.</span></span><br />
<span style="font-size: small;"><span style="font-family: inherit;">3. Никой не обича да похапва сам, така че повечето клиенти отиват с
приятел – което означава, че ресторантът продава втората чаша кафе и
парче пай на действителната му цена.</span></span><br />
<span style="font-size: small;"><span style="font-family: inherit;">4. Тъй като ресторантът е пълен с приятни аромати и пайът е наистина много
вкусен, собственикът на ресторанта споделя, че добър процент от хората,
след като си похапнат пайя си поръчват и пълно меню. Много от тях
стават постоянни клиенти.</span></span><br />
<span style="font-size: small;"><span style="font-family: inherit;">5. След тяхното безплатно кафе и пай, много от клиентите се връщат в
магазина на “Ballard Computer” за да благодарят на собственика за
неговото гостоприемство ... и правят импулсивна покупка, - софтуер,
кабел, тонер, и т.н. Много купуват втори компютър или по-добър принтер
за вкъщи. Тъй като “Ballard Computer”се намира в полу-населен район, а
не в област за ритейл бизнес, пайът и кафето ги връща към тази част на
града, която иначе те не посещават често.</span></span><br />
<span style="font-size: small;"><span style="font-family: inherit;">6. Не се счита за необикновено някой, който купува компютър да попита: “Още ли правите онези неща с пайя и кафето?”.</span></span><br />
<span style="font-size: small;"><span style="font-family: inherit;">7. Магазинът дори не плаща за кафето и пайя, тъй като те са на бартер с компютър за ресторанта.</span></span><br />
<span style="font-size: small;"><span style="font-family: inherit;">8. Тази програма лесно се измерва, тъй като собственикът на ресторанта събира картичките след като сервира кафето и пайя.</span></span><br />
<span style="font-size: small;"><span style="font-family: inherit;">9. Цената на компютъра не е за сметка на магазина, а е от маркетинг фонд
на производителя на компютъра, който е за реклама, така че средството
“Номер едно” за задържане на клиентите не струва на магазина абсолютно
никакви пари.<br /><br />Това
е природата на "fusion guerrillа" маркетинг партньорството. Печеливша
ситуация за всички партньори. Ресторантът получава нужния трафик,
компютър и поради качеството на храната и обслужване – препоръки от уста
на уста, “Ballard Computer” печели благодарни клиенти, повтарящ се
бизнес и препоръки от уста на уста и клиенти, които се радват на
чувството да бъдат ценени.<br /><br />Всичко
това навежда на мисълта, че за подобно “fusion” партньорство трябва да
се търсят печеливши ситуации с потенциалните партньори ... и да
измислите специфично предложение, което можете да направите заедно. <br /><br />Споделете пример от Вашата практика за “fusion” партньорство, изпратете го на <b><a href="mailto:jnnconsult@gmail.com">jnnconsult@gmail.com</a></b> и ще публикувам най-интересния от всички (с линк към Вашия уеб сайт, блог) в моя блог, посветен на Guerrilla Marketing! <br /><br /><a href="http://www.facebook.com/group.php?gid=91203901500">Присъединете се към Guerrilla Marketing групата във Facebook</a><span style="font-weight: normal;">, за да споделяме заедно добрите примери!<br />..........................................................................<br />Жанет Найденова<br />Маркетинг консултант<br />Certified Master of Guerrilla Marketing Coach<br />GSM: +359 888 616 498<br />e-mail: <a href="https://jupiter.icnhost.net:2096/cpsess2998005499/horde/imp/message.php?mailbox=INBOX.Sent&index=12668">jnnconsult@gmail.com</a><br />twitter: @jnnmarketing<br />LinkedIn: <a href="http://bg.linkedin.com/in/janetnaidenova/">bg.linkedin.com/in/janetnaidenova/</a><br />Blog: <a href="http://jnnmarketing.blogspot.com/">http://jnnmarketing.blogspot.com</a><br />Seminars: <a href="http://www.guerrilla-marketing.eu/">http://www.guerrilla-marketing.eu</a><br />..........................................................................</span></span><span style="font-family: Georgia, Times New Roman, serif;"><br /></span></span></div>
<br /></div>
<div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com0tag:blogger.com,1999:blog-3211754275406397368.post-26269910742190921512015-01-18T12:16:00.001-08:002015-01-18T12:16:37.061-08:00Кой е модерният цвят на 2015?<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: 9pt; text-align: left;">
<span style="font-family: Georgia, Times New Roman, serif;">Guerrilla
Marketing <span lang="BG">обръща особено внимание на
психологическото влияние на цветовете и с какво те се свързват в съзнанието на
нашите клиенти. Чрез цветовете Вашият маркетинг може да „шепти“, „да искри“ и „да
привлича“...<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: left;">
<span style="font-family: Georgia, Times New Roman, serif;"><span lang="BG">Всяка година </span>Pantone Color Instutite <span lang="BG">прогнозира кой ще бъде цветът на годината, на база проучване на цветовете
сред индустриите и тяхното психологическо влияние. </span>Leatrice Eiseman е <span lang="BG">лидерът на това ежег</span>o<span lang="BG">дно проучване и е</span><span lang="BG"> </span><span lang="BG">един от най-уважаваните консултанти в
света в областта на цветовете и тяхното психологическо влияние.<br /><o:p></o:p></span></span></div>
<div style="text-align: left;">
</div>
<div class="MsoNormal" style="line-height: 150%;">
</div>
<div style="text-align: left;">
<span lang="BG"><span style="font-family: Georgia, Times New Roman, serif;">За 2015 година модерният цвят на годината е цветът на Марсала. </span></span></div>
<span lang="BG"><br /><o:p></o:p></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGfS6jjKkWpubvDNhwLvMLNWG6J_dYxkVqIePmSck0gRbU-W3PyN1mivufJf6IeKOfge_J2JR0bsJpwa1_qidHGkyQ-xdJ1DPGVspKR7QJqwv_F147fTL_4ifOwTqgT3bPDTEqCfsMaPh2/s1600/img_pantone_color_of_the_year_2015_press_release.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGfS6jjKkWpubvDNhwLvMLNWG6J_dYxkVqIePmSck0gRbU-W3PyN1mivufJf6IeKOfge_J2JR0bsJpwa1_qidHGkyQ-xdJ1DPGVspKR7QJqwv_F147fTL_4ifOwTqgT3bPDTEqCfsMaPh2/s1600/img_pantone_color_of_the_year_2015_press_release.jpg" height="400" width="400" /></a></div>
<div class="MsoNormal" style="line-height: 150%; text-align: left;">
<span style="font-family: Georgia, Times New Roman, serif;"><span lang="BG">По схемата на </span>Pantone <span lang="BG">цветът
е:<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: left;">
<span style="background: white; color: #990033; font-size: 13.5pt; line-height: 150%;"><span style="font-family: Georgia, Times New Roman, serif;">PANTONE Marsala18-1438<br /><o:p></o:p></span></span></div>
<div style="background: white; margin: 0in 0in 0.0001pt; text-align: left; vertical-align: baseline;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<span style="font-family: Georgia, Times New Roman, serif;">Цв<span lang="BG">етът</span>
"Марсала"<span lang="BG"> е </span>червеникаво-кафяв, вдъхновен от сицилианск<span lang="BG">ото</span>
вин<span lang="BG">о„</span>Марсала<span lang="BG">“, което се п</span>роизвежда в околностите на Марсала и
Трапани на остров Сицилия. </span><span style="font-family: Georgia, Times New Roman, serif;"><span lang="BG"><br /></span></span><span style="font-family: Georgia, Times New Roman, serif;"><span lang="BG">
„Марсала“ е еднакво привлекателен както за жените, така и за мъжете. „Той е </span>силен, груб, засищащ
и удовлетворяващ<span lang="BG"> цвят, </span><strong><span style="border: 1pt none windowtext; font-weight: normal; padding: 0in;">сърдечен, но стилен,
универсално привлекателен и лесно може да навлезе в модата, красотата,
индустриалния дизайн, мебелите и интериора</span></strong><strong><span lang="BG" style="border: 1pt none windowtext; font-weight: normal; padding: 0in;">.
</span></strong>Сицилианското
червено притежава тежест и блясък<span lang="BG">. </span>То допринася за увереността и самочувствието на <span lang="BG">човек</span>,
който се облича и обгражда в него.<span style="font-size: 10.5pt;"> <span lang="BG">„</span></span><span lang="BG">Марсала“</span> може да е само акцентът, който придава уют и топлина на стаята с
една захвърлена върху дивана червена възглавница, или маникюрът, който се
откроява върху изискания спокоен тоалет<span lang="BG"> или </span>фин акцент, цвете
върху бялата празнична покривка, шал или камък на пръстена”<span style="font-size: 10.5pt;"> </span><span lang="BG">споделя
<a href="http://eisemancolorblog.com/">Leatrice Eiseman</a>, изпълнителен
директор на Pantone Color Institute ®. </span></span><span style="font-family: Georgia, Times New Roman, serif;"><br /><br /><a href="http://www.pinterest.com/janetnaidenova/colors/" target="_blank"><span lang="BG" style="font-size: 12pt;">Вижте страхотните примери на „Марсала“ в моя </span><span style="font-size: 12pt;">Pinter</span><span lang="BG" style="font-size: 12pt;">е</span><span style="font-size: 12pt;">st</span><span style="font-size: 12pt;"> </span><span style="font-size: 12pt;">board, </span><span lang="BG" style="font-size: 12pt;">посветен на цветовете >> </span></a></span><span lang="BG" style="background-color: transparent; font-family: Georgia, 'Times New Roman', serif;"><br /><br />„Марсала“ </span><span style="background-color: transparent; font-family: Georgia, 'Times New Roman', serif;">насърчава
</span><span lang="BG" style="background-color: transparent; font-family: Georgia, 'Times New Roman', serif;">към</span><span style="background-color: transparent; font-family: Georgia, 'Times New Roman', serif;"> творчество и
експериментиране</span><span lang="BG" style="background-color: transparent; font-family: Georgia, 'Times New Roman', serif;">. </span><br />
<div style="text-align: left;">
<span lang="BG" style="background-color: transparent; font-family: Georgia, 'Times New Roman', serif;"><span style="border: 1pt none windowtext; padding: 0in;"><br /><a href="http://jnnmarketing.blogspot.com/2014_01_01_archive.html">Цветът на 2014
г. бе <span lang="BG">цветът на</span> сияйната
орхидея</a></span>, който <span lang="BG">е </span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-size: 10pt;">завладяващ,<span class="apple-converted-space"> </span>магически,<span class="apple-converted-space"> </span>загадъчно лилав</span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-size: 10pt;">, </span>а<span class="apple-converted-space"><b><span style="border: 1pt none windowtext; color: #105388; padding: 0in;"> </span></b></span><span style="border: 1pt none windowtext; padding: 0in;"><a href="http://jnnmarketing.blogspot.com/2013_01_01_archive.html">през 2013 г. <span lang="BG">модерният цвят бе </span>изумрудено зелен<span lang="BG">ият</span></a></span><b><span lang="BG" style="border: 1pt none windowtext; padding: 0in;">, </span></b><span lang="BG">изпълнен
с блясък и очарование.</span></span><span style="background-color: transparent; font-family: Georgia, 'Times New Roman', serif;"><br /><br />Споделям с Вас и
статиите за влиянието на формите и цветовете:<br /><br /></span><a href="http://jnnmarketing.blogspot.com/2009/03/blog-post_09.html" target="_blank">E<span lang="BG" style="background-color: transparent; font-family: Georgia, 'Times New Roman', serif; line-height: 16.8pt;">то как </span><span style="background-color: transparent; font-family: Georgia, Times New Roman, serif; line-height: 16.8pt;"><span style="line-height: 16.8pt;">Guerrillas </span></span><span lang="BG" style="background-color: transparent; font-family: Georgia, 'Times New Roman', serif; line-height: 16.8pt;">възприемат </span></a><span lang="BG" style="background-color: transparent; font-family: Georgia, 'Times New Roman', serif;"><a href="http://jnnmarketing.blogspot.com/2009/03/blog-post_09.html" style="line-height: 16.8pt;" target="_blank">“Влиянието на цветовете в маркетинга” >></a><span style="line-height: 16.8pt;"> </span><span style="line-height: 22.3999996185303px;"><br /></span></span><a href="http://jnnmarketing.blogspot.com/2009_03_01_archive.html" style="background-color: transparent; font-family: Georgia, 'Times New Roman', serif;" target="_blank">“Как жените имъжете възприемат формите и цветовете и как те им въздействат” >></a><br /><span lang="BG" style="background-color: transparent;"><br /><span style="font-family: Georgia, Times New Roman, serif;">Да е изпъстрена 2015
година за Вас с прекрaсни цветове и нови възможности! Пожелавам Ви годината да е
заредена със стил, </span></span><span style="background-color: transparent; font-family: Georgia, 'Times New Roman', serif;">творчество и експериментиран</span><span lang="BG" style="background-color: transparent; font-family: Georgia, 'Times New Roman', serif;">е!<br /></span><br /><a href="http://www.facebook.com/group.php?gid=91203901500" style="background-color: transparent; font-family: Georgia, 'Times New Roman', serif;" target="_blank">Присъединете се към Guerrilla Marketing групата във Facebook</a><span lang="BG" style="background-color: transparent; color: #333333; font-family: Georgia, 'Times New Roman', serif;">, за да споделяме заедно добрите примери!</span></div>
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<span style="color: #333333;">Жанет Найденова </span><span style="color: #333333; mso-fareast-font-family: "Arial Unicode MS";"><o:p></o:p></span></div>
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<span style="color: #333333;">Маркетинг консултант<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #333333;">Certified Master of Guerrilla
Marketing Coach<o:p></o:p></span></div>
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<span style="background: white; color: #222222;">GSM:</span> <span style="color: #1155cc;">+359 888 616
498<o:p></o:p></span></div>
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<span style="background: white; color: #222222;">e-mail: </span><a href="https://jupiter.icnhost.net:2096/cpsess2998005499/horde/imp/message.php?mailbox=INBOX.Sent&index=12668" target="_blank"><span style="background: white; color: #333399;">jnnconsult@gmail.com</span></a><span style="color: #333333;"><o:p></o:p></span></div>
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<span style="color: #333333;">twitter: @jnnmarketing </span><span lang="BG" style="color: #333333; mso-ansi-language: BG;"><o:p></o:p></span></div>
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<span style="color: #333333;">LinkedIn: </span><a href="http://bg.linkedin.com/in/janetnaidenova/" target="_blank"><span style="background: white; color: #1155cc;">bg.linkedin.com/in/janetnaidenova/</span></a><span style="color: #333333;"><o:p></o:p></span></div>
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<span style="color: #333333;">Blog: <a href="http://jnnmarketing.blogspot.com/">http://jnnmarketing.blogspot.com</a><br />
Seminars: <a href="http://www.guerrilla-marketing.eu/">http://www.guerrilla-marketing.eu</a></span><span lang="BG" style="color: #333333; mso-ansi-language: BG;"><o:p></o:p></span></div>
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<br /></div>
</div>
<div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com0tag:blogger.com,1999:blog-3211754275406397368.post-37303285907049788642014-12-31T03:34:00.000-08:002014-12-31T03:34:35.558-08:00Успешна и щастлива 2015 година!<div dir="ltr" style="text-align: left;" trbidi="on">
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<span lang="EN-GB"><br />Пожелавам Ви </span><span lang="BG">от цялото си сърце здраве, късмет, взаимна обич и
мечти! <o:p></o:p></span></div>
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<br /></div>
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<span lang="EN-GB" style="background: white;">Повече
прекрасни моменти с любимите хора до Вас!</span><span lang="BG"><o:p></o:p></span></div>
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<br /></div>
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<span lang="BG">Нека всяко Ваше
начинание се превръща в успех и Ви носи истинско удовлетворение през Новата 2015
година!<o:p></o:p></span></div>
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Ето и виртуалната </span><span lang="BG">видео-</span><span lang="EN-GB">картичка от мен за Вас! </span></div>
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<span lang="EN-GB" style="color: #333333; font-family: "Georgia Serif","serif";">Жанет Найденова </span><span lang="EN-GB" style="color: #333333; font-family: "Georgia Serif","serif"; mso-bidi-font-family: "Arial Unicode MS"; mso-fareast-font-family: "Arial Unicode MS";"><o:p></o:p></span></div>
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<div class="MsoNormal">
<span lang="EN-GB" style="color: #333333; font-family: "Georgia Serif","serif";">Маркетинг консултант<o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="EN-GB" style="color: #333333; font-family: "Georgia Serif","serif";">Certified Master of
Guerrilla Marketing Coach<o:p></o:p></span></div>
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<span lang="EN-GB" style="color: #333333; font-family: "Georgia Serif","serif";">twitter:
@jnnmarketing <o:p></o:p></span></div>
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<span lang="EN-GB" style="color: #333333; font-family: "Georgia Serif","serif";">Blog: </span><a href="http://jnnmarketing.blogspot.com/"><span lang="EN-GB" style="font-family: "Georgia Serif","serif";">http://jnnmarketing.blogspot.com</span></a><span lang="EN-GB" style="color: #333333; font-family: "Georgia Serif","serif";"> </span><span lang="BG" style="color: #333333; font-family: "Georgia Serif","serif"; mso-ansi-language: BG;"><o:p></o:p></span></div>
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<span lang="BG" style="color: #333333; font-family: "Georgia Serif","serif"; mso-ansi-language: BG;">Обучения: </span><a href="http://www.guerrilla-marketing.eu/"><span style="font-family: "Georgia Serif","serif"; mso-ansi-language: EN-US;">http://www.guerrilla-marketing.eu</span></a><span style="color: #333333; font-family: "Georgia Serif","serif"; mso-ansi-language: EN-US;"> <o:p></o:p></span></div>
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</span><br />
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<span lang="EN-GB" style="color: #333333; font-family: "Georgia Serif","serif";">Guerrilla Marketing
във Facebook:<br />
</span><a href="http://www.facebook.com/group.php?gid=91203901500"><span lang="EN-GB" style="font-family: "Georgia Serif","serif";">http://www.facebook.com/group.php?gid=91203901500</span></a><span lang="EN-GB" style="color: #333333; font-family: "Georgia Serif","serif";"> </span><span lang="EN-GB" style="color: #333333; font-family: "Georgia Serif","serif";"><o:p></o:p></span></div>
</div>
<div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com2tag:blogger.com,1999:blog-3211754275406397368.post-1688286904347590322014-04-30T15:00:00.001-07:002014-04-30T15:00:39.798-07:00Guerrilla Marketing. Влиянието на думите в маркетинга. <div dir="ltr" style="text-align: left;" trbidi="on">
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<![endif]--><span lang="EN-GB" style="color: black; font-size: 11.0pt; mso-ansi-language: EN-GB; mso-bidi-font-size: 12.0pt;">“Guerrilla” </span><span lang="BG" style="color: black; font-size: 11.0pt; mso-bidi-font-size: 12.0pt;">маркетингът се
интересува не само какво казвате с Вашия маркетинг, но и как го казвате.
Казвайки верните неща с грешни думи е загуба на време и пари.<br /><br />Определени думи имат силата да привличат потенциалните
клиенти и да ги мотивират да мислят точните неща. Използвайте тези думи във
Вашия маркетинг.<br /><br />Думите и тяхното психологическо влияние са от стратегическо значение за успеха на Вашия
маркетинг.</span><span lang="BG" style="color: black; font-size: 11.0pt; mso-bidi-font-size: 12.0pt;"></span></div>
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<span lang="BG" style="color: black; font-size: 11.0pt; mso-bidi-font-size: 12.0pt;">Това са </span><span style="color: black; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-font-size: 12.0pt;">Guerrilla </span><span lang="BG" style="color: black; font-size: 11.0pt; mso-bidi-font-size: 12.0pt;">магическите
думи, които е препоръчително да включвате във Вашите заглавия, послания, маркетинг
текстове, </span><span style="color: black; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-font-size: 12.0pt;">“Call to Action” </span><span lang="BG" style="color: black; font-size: 11.0pt; mso-bidi-font-size: 12.0pt;">:</span><span style="font-family: inherit;"><span lang="BG" style="color: #333333; font-size: 11pt; font-weight: normal;"></span></span></div>
<h3>
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<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">СЕГА</span></b></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 76.5pt;" valign="top" width="153">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">СТОЙНОСТ</span></b></div>
</td>
</tr>
<tr style="height: 13.1pt; mso-yfti-irow: 2;">
<td style="border-top: none; border: solid windowtext 1.0pt; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 87.0pt;" valign="top" width="174">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">ПАРИ</span></b></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 76.5pt;" valign="top" width="153">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">СЕКРЕТ</span></b></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 76.5pt;" valign="top" width="153">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">ЛЕСНО</span></b></div>
</td>
</tr>
<tr style="height: 13.1pt; mso-yfti-irow: 3;">
<td style="border-top: none; border: solid windowtext 1.0pt; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 87.0pt;" valign="top" width="174">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">СЪВЕТ (БЕ3ПЛ.)</span></b></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 76.5pt;" valign="top" width="153">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">УВЕЛИЧАВА</span></b></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 76.5pt;" valign="top" width="153">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">СЪЗДАВА</span></b></div>
</td>
</tr>
<tr style="height: 13.1pt; mso-yfti-irow: 4;">
<td style="border-top: none; border: solid windowtext 1.0pt; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 87.0pt;" valign="top" width="174">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">СИГУРНОСТ</span></b></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 76.5pt;" valign="top" width="153">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">ЩАСТЛИВ</span></b></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 76.5pt;" valign="top" width="153">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">ГОРД</span></b></div>
</td>
</tr>
<tr style="height: 13.1pt; mso-yfti-irow: 5;">
<td style="border-top: none; border: solid windowtext 1.0pt; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 87.0pt;" valign="top" width="174">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">ДОКАЗАНО</span></b></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 76.5pt;" valign="top" width="153">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">УДОВОЛСТВИЕ</span></b></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 76.5pt;" valign="top" width="153">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">ОНЛАЙН</span></b></div>
</td>
</tr>
<tr style="height: 13.1pt; mso-yfti-irow: 6;">
<td style="border-top: none; border: solid windowtext 1.0pt; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 87.0pt;" valign="top" width="174">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">РЕШЕНИЕ</span></b></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 76.5pt;" valign="top" width="153">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">РАДОСТ</span></b></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 76.5pt;" valign="top" width="153">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">ВИЕ</span></b></div>
</td>
</tr>
<tr style="height: 13.1pt; mso-yfti-irow: 7;">
<td style="border-top: none; border: solid windowtext 1.0pt; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 87.0pt;" valign="top" width="174">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">НОВ</span></b></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 76.5pt;" valign="top" width="153">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">ПОЛЗИ</span></b></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 76.5pt;" valign="top" width="153">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">ВЕРЕН</span></b></div>
</td>
</tr>
<tr style="height: 13.1pt; mso-yfti-irow: 8;">
<td style="border-top: none; border: solid windowtext 1.0pt; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 87.0pt;" valign="top" width="174">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">ЗДРАВОСЛОВЕН</span></b></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 76.5pt;" valign="top" width="153">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">ЗАБАВНО</span></b></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 76.5pt;" valign="top" width="153">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">СПЕСТИ</span></b></div>
</td>
</tr>
<tr style="height: 13.1pt; mso-yfti-irow: 9;">
<td style="border-top: none; border: solid windowtext 1.0pt; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 87.0pt;" valign="top" width="174">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">ОТКРИВА</span></b></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 76.5pt;" valign="top" width="153">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">КАК ДА …</span></b></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 76.5pt;" valign="top" width="153">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">БЪРЗО</span></b></div>
</td>
</tr>
<tr style="height: 13.1pt; mso-yfti-irow: 10;">
<td style="border-top: none; border: solid windowtext 1.0pt; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 87.0pt;" valign="top" width="174">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">СВЪРЗВА</span></b></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 76.5pt;" valign="top" width="153">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">ПЕЧАЛБИ</span></b></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 76.5pt;" valign="top" width="153">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">ПРИЯТЕЛИ</span></b></div>
</td>
</tr>
<tr style="height: 13.1pt; mso-yfti-irow: 11;">
<td style="border-top: none; border: solid windowtext 1.0pt; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 87.0pt;" valign="top" width="174">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">ПРЕДСТАВЯ</span></b></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 76.5pt;" valign="top" width="153">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">УДОБНО</span></b></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 76.5pt;" valign="top" width="153">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">СТРАСТ</span></b></div>
</td>
</tr>
<tr style="height: 13.1pt; mso-yfti-irow: 12;">
<td style="border-top: none; border: solid windowtext 1.0pt; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 87.0pt;" valign="top" width="174">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">ГАРАНТИРАН</span></b></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 76.5pt;" valign="top" width="153">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">ТАЙНА</span></b></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 13.1pt; mso-border-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; padding: 0in 1.5pt 0in 1.5pt; width: 76.5pt;" valign="top" width="153">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="BG" style="color: black; font-family: "Arial","sans-serif"; font-size: 9.0pt; layout-grid-mode: line; mso-ansi-language: BG; mso-bidi-font-size: 12.0pt;">ВАШИЯ</span></b></div>
</td>
</tr>
<tr style="height: 13.1pt; mso-yfti-irow: 13; mso-yfti-lastrow: yes;">
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<h3>
<span style="font-family: inherit;"><span lang="BG" style="color: #333333; font-size: 11pt; font-weight: normal;">С навлизането на маркетинга в социалните мрежи и възможността за споделяне
на съдържание, в практиката си с моя екип сме открили думи, които действат на
потребителите като катализатор за споделяне</span><span lang="BG" style="color: #333333; font-size: 11pt; font-weight: normal;"> </span><span lang="BG" style="color: #333333; font-size: 11pt; font-weight: normal;">и увеличават
многократно харесванията.</span></span><span style="font-family: inherit;"></span><span style="font-family: inherit;"><span lang="BG" style="color: #333333; font-size: 11pt; font-weight: normal;"> Ето някои от най-мотивиращите думи за харесване и споделяне във фейсбук:</span></span> <span style="font-family: inherit;"></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span lang="BG" style="color: #333333; font-size: 10pt;"></span></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span lang="BG" style="color: #333333; font-size: 10pt;"><br /><br /><b>Вдъхновявай се</b></span></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span lang="BG" style="color: #333333; font-size: 10pt;"></span></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span lang="BG" style="color: #333333; font-size: 10pt;"><br /><b>Забавлявай се </b></span></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span lang="BG" style="color: #333333; font-size: 10pt;"></span></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span lang="BG" style="color: #333333; font-size: 10pt;"><b> </b><br /><b>Отстъпка</b></span></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span lang="BG" style="color: #333333; font-size: 10pt;"></span></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span lang="BG" style="color: #333333; font-size: 10pt;"><br /><b>Вземи</b></span></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span lang="BG" style="color: #333333; font-size: 10pt;"></span></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span lang="BG" style="color: #333333; font-size: 10pt;"><br /><b>Игра</b></span></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span lang="BG" style="color: #333333; font-size: 10pt;"></span></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span lang="BG" style="color: #333333; font-size: 10pt;"><br /><b>Сподели</b></span></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span lang="BG" style="color: #333333; font-size: 10pt;"></span></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span lang="BG" style="color: #333333; font-size: 10pt;"><br /><b>Харесай</b></span></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span lang="BG" style="color: #333333; font-size: 10pt;"></span></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span lang="BG" style="color: #333333; font-size: 10pt;"><br /><b>Спечели</b></span></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span lang="BG" style="color: #333333; font-size: 10pt;"></span></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span lang="BG" style="color: #333333; font-size: 10pt;"><br /><b>Победител</b></span></span></span></h3>
</div>
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<span lang="BG" style="color: black; font-size: 11.0pt; mso-bidi-font-size: 12.0pt;"><br />Успех с писането на маркетинг текстовете!</span></div>
<span lang="BG" style="color: black; font-size: 11.0pt; mso-bidi-font-size: 12.0pt;"> </span><br />
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<span lang="BG" style="color: black; font-size: 11.0pt; mso-bidi-font-size: 12.0pt;">Споделям с Вас и <a href="http://jnnmarketing.blogspot.com/2009/03/blog-post_09.html" target="_blank">поста за влиянието на цветовете в маркетинга</a>:<br /></span><br />
</div>
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</div>
<div style="text-align: left;">
<a href="http://www.facebook.com/#!/group.php?gid=91203901500" target="_blank">Присъединете се към групата наGuerrilla Marketing във Facebook за да споделяме заедно!</a></div>
<div style="text-align: left;">
<br /></div>
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<span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10.0pt;">Жанет
Найденова</span><span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.0pt;"></span></div>
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<span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10.0pt;">Маркетинг
консултант</span><span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.0pt;"></span></div>
<div class="MsoNormal" style="background: white; line-height: 15.6pt;">
<span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10.0pt;">Certified
Master of Guerrilla Marketing Coach</span><span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.0pt;"></span></div>
<div class="MsoNormal" style="background: white; line-height: 15.6pt;">
<span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10.0pt;">Twitter:
@jnnmarketing</span><span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.0pt;"></span></div>
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<span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10.0pt;">LinkedIn:<span class="apple-converted-space"> </span><a href="http://www.linkedin.com/in/janetnaidenova"><span style="color: #999999;">http://www.linkedin.com/in/janetnaidenova</span></a></span><span style="color: #333333; font-family: "Georgia","serif"; font-size: 10.0pt;"></span></div>
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<span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10.0pt;">Blog:<span class="apple-converted-space"> </span><a href="http://jnnmarketing.blogspot.com/"><span style="color: #999999;">http://jnnmarketing.blogspot.com</span></a><span class="apple-converted-space"> </span><br />
Seminars:<span class="apple-converted-space"> </span><a href="http://www.guerrilla-marketing.eu/">http://www.guerrilla-marketing.eu</a></span><u><span style="color: #999999; font-family: "Arial","sans-serif"; font-size: 10.0pt;"></span></u></div>
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<span lang="BG" style="mso-bidi-font-size: 10.0pt;">………………</span></div>
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<span lang="BG" style="mso-bidi-font-size: 10.0pt;">Предстоящи
обучения „Дигиталният маркетинг за успеха на твоя бизнес!“, организирани от </span><span style="mso-ansi-language: EN-US; mso-bidi-font-size: 10.0pt;"><a href="http://www.tbmagazine.net/">www.tbmagazine.net</a> </span><span lang="BG" style="mso-bidi-font-size: 10.0pt;">с участието на Жанет Найденова</span><span style="mso-ansi-language: EN-US; mso-bidi-font-size: 10.0pt;">. </span><span lang="BG" style="mso-bidi-font-size: 10.0pt;">Научете повече за програмата и
лекторите тук<span style="font-family: "Arial","sans-serif";">:</span> <a href="http://www.guerrilla-marketing.eu/">http://www.guerrilla-marketing.eu</a></span><span lang="BG" style="mso-ansi-language: EN-US; mso-bidi-font-size: 10.0pt;"> </span></div>
</div>
<div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com1tag:blogger.com,1999:blog-3211754275406397368.post-55974433063652780742014-02-27T13:59:00.000-08:002014-02-27T23:54:06.562-08:00Guerrilla Marketing. Видео пример на Guerrilla Marketing от IKEA. Брилятна идея!<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-size: 10pt; font-weight: normal;"><br /></span><span style="font-size: 10pt; font-weight: normal;"><span style="font-family: Georgia, Times New Roman, serif;">Наскоро попаднах на видео
клип, визуализиращ по нестандарен</span></span><span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: 10pt; font-weight: normal;">
<span lang="EN-US">Guerrilla </span></span><span style="font-size: 10pt; font-weight: normal;">начин усещането </span><span style="font-size: 10pt; font-weight: normal;">„Как </span><span lang="EN-US" style="font-size: 10pt; font-weight: normal;">IKEA </span><span style="font-size: 10pt; font-weight: normal;">те кара да се чувстваш у дома“</span><span lang="EN-US" style="font-size: 10pt; font-weight: normal;">.</span></span><span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: 10pt; font-weight: normal;">Клипът реализира една блестяща
идея, родена от експеримент. Магазин </span><span lang="EN-US" style="font-size: 10pt; font-weight: normal;">IKEA </span><span style="font-size: 10pt; font-weight: normal;">във Великобритания
кани собствениците на котки да участват заедно с домашните си любимци в
експеримента. 100 котки са пуснати на свобода в магазина, който никога не са
посещавали. Всяка от тях със собствен нрав и желания. Котките са безспорните
шампиони на комфорта. Дали това е твоето легло, дивана, или скута си – веднъж намерили
подходящото място, те са щастливи и заспиват.<br /> <o:p></o:p></span></span><span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: 10pt; font-weight: normal;"><br />За да започне новото си
позициониране на бранда "Happy Inside"</span><span lang="EN-US" style="font-size: 10pt; font-weight: normal;">,</span><span lang="EN-US" style="font-size: 10pt; font-weight: normal;"> </span><span lang="EN-US" style="font-size: 10pt; font-weight: normal;">IKEA
</span><span style="font-size: 10pt; font-weight: normal;">решават да
проведат експеримент за тест на продуктите, които предлагат в магазините си. Пускат
100 котки и заснемат къде отиват и кои мебели ги правят щастливи. Ако котките
са щастливи, те са спокойни, заспиват и започват да мъркат.<br /><o:p></o:p></span></span><span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: 10pt; font-weight: normal;"><br />Експериментът се проявява по
много начини, от филм „зад кулисите“ в магазин</span><span lang="EN-US" style="font-size: 10pt; font-weight: normal;">a,</span><span style="font-size: 10pt; font-weight: normal;"> в онлайн конкурс на фен страницата </span><span lang="EN-US" style="font-size: 10pt; font-weight: normal;"><a href="http://facebook.com/ikeacats" target="_blank" title="http://facebook.com/ikeacats"><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; border: 1pt none windowtext; padding: 0cm;">http://facebook.com/ikeacats</span></a></span><span style="font-size: 10pt; font-weight: normal;"> и игра на уеб сайта,
интегриращата части от клипа и който познае на кой мебел ще заспи котката има
шанс да го спечели. Успешният експеримент дава началото на цяла кампания под
надслов</span><span style="font-size: 10pt; font-weight: normal;"> <span lang="EN-US">“Happy inside”</span></span><span style="font-size: 10pt; font-weight: normal;">! В маркетинг комуникационните
канали, освен видео са интегрирани и социалните мрежи, ПР и дисплей реклама за
позициониране на бранда "Happy Inside“.<br /> <o:p></o:p></span></span><span style="font-size: 10pt; font-weight: normal;"><span style="font-family: Georgia, Times New Roman, serif;"><br />Вижте видео клипа >></span></span></div>
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dxyccpj8Dzrv3RVPtGJWVvsUpFkp88n7JOa7zafUQ2LsU0pL6n0mv3_1lZEIqITi5zeuy8teMQdzEmEXusibw' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 10pt; font-weight: normal;">Е</span></span><span style="background-color: white; font-family: Georgia, 'Times New Roman', serif; font-size: 10pt; font-weight: normal;">то тук можете да видите </span><span lang="EN-US" style="background-color: white; font-family: Georgia, 'Times New Roman', serif; font-size: 10pt; font-weight: normal;">“</span><span style="background-color: white; font-family: Georgia, 'Times New Roman', serif; font-size: 10pt; font-weight: normal;">рецептата от кухнята“ на </span><span lang="EN-US" style="background-color: white; font-family: Georgia, 'Times New Roman', serif; font-size: 10pt; font-weight: normal;">IKEA – </span><span style="background-color: white; font-family: Georgia, 'Times New Roman', serif; font-size: 10pt; font-weight: normal;">как е направен този брилянтен експеримент. Агенцията, реализирала тази кампания е </span><strong style="font-family: Georgia, 'Times New Roman', serif;"><i><span lang="EN-US" style="border: 1pt none windowtext; font-size: 10pt; font-weight: normal; padding: 0cm;">Mother London</span></i></strong><strong style="font-family: Georgia, 'Times New Roman', serif;"><i><span style="border: 1pt none windowtext; font-size: 10pt; font-weight: normal; padding: 0cm;">. </span></i></strong><span style="background-color: white; font-family: Georgia, 'Times New Roman', serif; font-size: 10pt; font-weight: normal;">Насладете се на видеото >></span></div>
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<span style="background-color: white; font-family: Georgia, 'Times New Roman', serif; font-weight: normal;"><br /></span></div>
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<span style="background-color: white;"><span style="font-family: Georgia, Times New Roman, serif;"><a href="http://www.youtube.com/watch?v=vCB7RqGS684&feature=youtu.be">http://www.youtube.com/watch?v=vCB7RqGS684&feature=youtu.be</a> </span></span></div>
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<span style="font-size: 10pt; font-weight: normal;"><span style="font-family: Georgia, Times New Roman, serif;"><br /></span></span></div>
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<span style="font-size: 10pt; font-weight: normal;"><span style="font-family: Georgia, Times New Roman, serif;">Вижте в каталога и главните
герои на кампанията - котките:</span></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Обичам
<span lang="EN-US">Guerrilla </span>кампаниите на <span lang="EN-US">IKEA</span> и ги споделям в блога с Вас. Вижте предишните примери: <o:p></o:p></span></div>
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<span lang="EN-US" style="font-weight: normal;"><span style="font-family: Georgia, Times New Roman, serif; font-size: small;">Какво общо имат IKEA, Guerrilla Marketing и спирките?</span></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><a href="http://jnnmarketing.blogspot.com/2011/08/ikea-guerrilla-marketing.html">http://jnnmarketing.blogspot.com/2011/08/ikea-guerrilla-marketing.html</a>
<o:p></o:p></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><span style="background: white; color: windowtext; mso-bidi-font-size: 10.0pt;">Един страхотен пример от<span class="apple-converted-space"> </span></span><b>ИКЕА България</b><span class="apple-converted-space"> преди откриването:</span><span style="background: white; mso-bidi-font-size: 10.0pt;"> </span><a href="http://jnnmarketing.blogspot.com/2011/09/guerrilla-marketing-ikea.html"><span style="background-color: white; color: #999999; text-decoration: none;">http://jnnmarketing.blogspot.com/2011/09/guerrilla-marketing-ikea.html</span></a><span style="background-color: white;"> </span><o:p></o:p></span></div>
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<a href="http://www.facebook.com/#!/group.php?gid=91203901500" target="_blank"><span style="font-family: Georgia, Times New Roman, serif;">Присъединете се към общността на Guerrilla Marketing във Facebook за да споделяме заедно!</span></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><span lang="EN-US" style="color: #333333;">Жанет
Найденова</span><span lang="EN-US" style="color: #333333;"><u1:p></u1:p><o:p></o:p></span></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><span lang="EN-US" style="color: #333333;">Маркетинг
консултант<u1:p></u1:p></span><span lang="EN-US" style="color: #333333;"><o:p></o:p></span></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><span lang="EN-US" style="color: #333333;">Certified
Master of Guerrilla Marketing Coach<u1:p></u1:p></span><span lang="EN-US" style="color: #333333;"><o:p></o:p></span></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><span lang="EN-US" style="color: #333333;">Twitter:
@jnnmarketing</span><span lang="EN-US" style="color: #333333;"><u1:p></u1:p><o:p></o:p></span></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><span lang="EN-US" style="color: #333333;">LinkedIn:<span class="apple-converted-space"> </span><a href="http://www.linkedin.com/in/janetnaidenova"><span style="color: #999999; text-decoration: none; text-underline: none;">http://www.linkedin.com/in/janetnaidenova</span></a></span><span lang="EN-US" style="color: #333333;"><u1:p></u1:p><o:p></o:p></span></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><span lang="EN-US" style="color: #333333;">Blog:<span class="apple-converted-space"> </span><a href="http://jnnmarketing.blogspot.com/"><span style="color: #999999; text-decoration: none; text-underline: none;">http://jnnmarketing.blogspot.com</span></a><span class="apple-converted-space"> </span><br />
Seminars:<span class="apple-converted-space"> </span><a href="http://www.guerrilla-marketing.eu/">http://www.guerrilla-marketing.eu</a></span><u><span lang="EN-US" style="color: #999999;"><o:p></o:p></span></u></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">………………<o:p></o:p></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">ПОКАНА: Предстоящи
обучения „Guerrilla Marketing. Дигиталният маркетинг за успеха на твоя бизнес!“, организирани от <span lang="EN-US"><a href="http://www.tbmagazine.net/">www.tbmagazine.net</a> </span>с участието на Жанет Найденова<span lang="EN-US">. </span>Научете повече за програмата и лекторите тук >>
<a href="http://www.guerrilla-marketing.eu/">http://www.guerrilla-marketing.eu</a> <o:p></o:p></span></div>
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<div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com0tag:blogger.com,1999:blog-3211754275406397368.post-75200513762807079862014-01-10T17:44:00.000-08:002014-01-10T17:44:19.055-08:00Кой е модерният цвят за 2014 година?<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />Цветовете са неспирно вдъхновение! Това вдъхновение е навсякъде около нас! То
идва от природата, от нещата, които виждаме всеки ден и които чувстваме. <o:p></o:p></div>
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<span style="background: white; mso-ansi-language: BG;"><br />За </span><span lang="EN-US" style="background: white;">Guerrilla Marketing комуникацията чрез цветовете e</span><span style="background: white; mso-ansi-language: BG;"> изключително важна за мотивацията
на хората, психологическото влияние, което оказват върху решението за покупка </span>и с какво се свързват те в съзнанието на нашите
клиенти. <span style="background: white;"> </span>Цветът
от психологическа гледна точка може да бъде наистина невероятно вдъхновяващ!<span style="background: white;"><o:p></o:p></span></div>
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<span style="line-height: 16.8pt;">Всяка година </span><span lang="EN-US" style="line-height: 16.8pt;">Pantone Color
Instutite </span><span style="line-height: 16.8pt;">прогнозира кой ще бъде
цветът на годината на база проучване на цветовете сред индустриите и тяхното
психологическо влияние с лидерството на </span><span lang="EN-US" style="line-height: 16.8pt;"><a href="http://eisemancolorblog.com/" target="_blank">LeatriceEiseman</a> </span><span style="line-height: 16.8pt;">- един от най-уважаваните консултанти в света в
областта на цветовете и тяхното психологическо влияние.</span><span style="line-height: 22.390625px;"><br /></span><span style="line-height: 150%;"><br />За 2014 година модерният цвят на годината е цветът </span><span style="line-height: 150%;">на сияйната орхидея. Той е</span><span lang="EN-US" style="line-height: 150%;"> завладяващ, </span><span style="line-height: 150%;">той е </span><span lang="EN-US" style="line-height: 150%;">магически, </span><span style="line-height: 150%;">той е </span><span lang="EN-US" style="line-height: 150%;">загадъч</span><span style="line-height: 150%;">но</span><span lang="EN-US" style="line-height: 150%;"> лилав</span><span style="line-height: 150%;">! </span><span style="line-height: 150%;">Той е </span><b style="line-height: 150%;"><span lang="EN-US" style="color: #7030a0; font-family: "Arial","sans-serif";">PANTONE ® 18-3224
Radiant Orchid!</span></b></div>
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<b><span lang="EN-US" style="color: #7030a0; font-family: "Arial","sans-serif";">PANTONE
® 18-3224 Radiant Orchid<span style="background: white; mso-bidi-font-weight: bold;"> </span></span></b><b><span style="background: white; color: #7030a0; font-family: "Arial","sans-serif"; mso-ansi-language: BG;"><o:p></o:p></span></b></div>
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Цветът в <span lang="EN-US">CMYK
</span>(<span lang="EN-US" style="font-family: HelvRom, serif; font-size: 11.5pt;">CMYK for TPX</span><span style="font-family: HelvRom, serif; font-size: 11.5pt;">) </span>е <span lang="EN-US">Cyan </span>33<span lang="EN-US">% - Magenta </span>72<span lang="EN-US">% -Yellow </span>0<span lang="EN-US">% - Black 0%.</span><br /><br />Едно приказно съчетание на фуксия, лилави и розови полутонове, Radiant Orchid вдъхва
доверие и излъчва голяма радост, любов и здраве. Това е един завладяващ лилав
цвят, който привлича със своя чар изкусителността във вас.<br /><br /><span style="line-height: 16.8pt;">"Radiant Orchid достига до нас през колелото
на цветовете, за да заинтригува окото и провокира въображението. Приканващ към иновации,
Radiant Orchid насърчава творчеството и креативността, които в днешно време са изключително
много ценени ", споделя</span><a href="http://eisemancolorblog.com/" style="line-height: 16.8pt;" target="_blank"> LeatriceEiseman</a><span style="line-height: 16.8pt;">, изпълнителен директор на Pantone Color Institute ®. </span></div>
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В модната индустрия този сезон, потребителите
търсят състояние на дълбоко, емоционално и артистично равновесие. Докато тази
необходимост за стабилност се отразява в състава на палитрата за този сезон,
присъщата гъвкавост на отделните цветове позволява експериментиране с нови
външен вид и цвят комбинации. <o:p></o:p></div>
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Най-добрите цветове за дамска мода за пролет 2014
са:<o:p></o:p></div>
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В бизнеса <b><span style="color: #7030a0; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: BG; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">лилавият цвят</span><span class="apple-converted-space"><span lang="EN-US" style="background: white; color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"> </span></span></b><span lang="EN-US" style="background-color: white; color: #333333; line-height: 16.8pt;">се свързва с</span><span lang="EN-US" style="background-color: white; color: #333333; line-height: 16.8pt;"> </span><span style="background-color: white; color: #333333; line-height: 16.8pt;">оду</span><span lang="EN-US" style="background-color: white; color: #333333; line-height: 16.8pt;">хотвореност, </span><span style="background-color: white; color: #333333; line-height: 16.8pt;">с нещо </span><span lang="EN-US" style="background-color: white; color: #333333; line-height: 16.8pt;">скъпо струващо, кралско и
мистериозно. В бизнеса, той е абсолютно подходящ за артистичните среди.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: BG; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Ето един пример на лого от бизнеса в модерния Radiant Orchid – новото
лого на </span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Yahoo!<br /><br /></span></div>
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<span style="line-height: 16.8pt;">Докоснете се до стихващите
дъха цветове на Radiant Orchid в </span><span lang="EN-US" style="line-height: 16.8pt;">Pinterest </span><span style="line-height: 16.8pt;">тук</span><span lang="EN-US" style="line-height: 16.8pt;">: <a href="http://www.pinterest.com/janetnaidenova/colors/"><span style="font-family: Georgia, Times New Roman, serif;">http://www.pinterest.com/janetnaidenova/colors/</span></a></span></div>
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Споделям с Вас и статиите
за цветовете и формите в <span lang="EN-US">Guerrilla Marketing </span> блог<span lang="EN-US">a</span>:</div>
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<span style="font-family: Georgia, Times New Roman, serif;"><a href="http://jnnmarketing.blogspot.com/2009_03_01_archive.html" target="_blank">“Как жените и мъжете възприемат формите и цветовете и как те им въздействат”</a><o:p></o:p></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b> </b><span style="font-size: 12pt;"><a href="http://jnnmarketing.blogspot.com/2009/03/blog-post_09.html" target="_blank">“Влиянието на цветовете в маркетинга”</a><br /></span></span></div>
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<b style="line-height: 16.8pt;"><span style="color: #7030a0; mso-ansi-language: BG;">Пожелавам Ви 2014 да е много креативна за Вас и завладяваща, като цветът Radiant
Orchid </span></b><b style="line-height: 16.8pt;"><span style="color: #7030a0; font-family: Wingdings; mso-ansi-language: BG; mso-ascii-font-family: "Times New Roman"; mso-char-type: symbol; mso-hansi-font-family: "Times New Roman"; mso-symbol-font-family: Wingdings;">J</span></b></div>
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* * * </div>
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Присъединете си към<a href="http://www.facebook.com/group.php?gid=91203901500" target="_blank"> <span lang="EN-US">Guerrilla Marketing </span>групата във <span lang="EN-US">Facebook</span></a>, за да споделяме заедно добрите примери!</div>
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С уважение,</div>
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<span lang="EN-US" style="color: #333333; font-family: "Georgia Serif","serif";">Жанет Найденова </span><span lang="EN-US" style="color: #333333; font-family: "Georgia Serif","serif"; mso-bidi-font-family: "Arial Unicode MS"; mso-fareast-font-family: "Arial Unicode MS";"><o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "Georgia Serif","serif";">Маркетинг консултант<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "Georgia Serif","serif";">Certified Master of Guerrilla Marketing Coach<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "Georgia Serif","serif";">twitter: @jnnmarketing <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #333333; font-family: "Georgia Serif","serif";">Blog: <a href="http://jnnmarketing.blogspot.com/">http://jnnmarketing.blogspot.com</a><br />
Seminars: <a href="http://www.guerrilla-marketing.eu/">http://www.guerrilla-marketing.eu</a></span><span style="color: #333333; mso-ansi-language: BG;"><o:p></o:p></span></div>
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<span lang="EN-US">LinkedIn: <a href="http://www.linkedin.com/in/janetnaidenova">http://www.linkedin.com/in/janetnaidenova</a><o:p></o:p></span></div>
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<div class="blogger-post-footer">С пожелание за успех!
Жанет Найденова
Маркетинг консултант
Certified Master of Guerrilla Marketing Coach
GSM: 0888 616 498
e-mail: janet@jnn-marketing.com
http://www.guerrilla-marketing.eu
Blog>> http://jnnmarketing.blogspot.com</div>Janet Naidenovahttp://www.blogger.com/profile/09914745893641319901noreply@blogger.com0